Tag: "copy points"
Monday Memo: High Impact, Soft Sell
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Auto body repair was always an opportune radio advertising category; then came texting-while-driving. Ka-CHING.
Rip-off this copy, which I myself ripped-off.
These copy points are culled from ads for competing shops in an all-out radio air war in a market I monitor regularly; and it’s moved the needle for a half-dozen of my client stations.