Tag: "Content curation"
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — Content curation is a massive headache for a lot of social media experts. It’s an endless mouth to feed, and the general impression I get is that those of us who do this spend about two hours a day just looking for interesting or fun content to post that relates to our clients.
In radio, there are a lot fewer full-time social media folks, and a lot more people who have added some social media duties on their already long job description. That makes it tougher to be consistently interesting, funny or helpful. That’s especially true if you’ve never used social media in a professional way. We radio folks know radio, so we tend to write online like we’re broadcasting, or we assume our station’s followers want to be our friends. That’s understandable… understandable but ineffective.