Tag: "Consumer Technology Association"

Monday Memo: CES 2019

| January 14, 2019

By Holland Cooke
Consultant

 

LAS VEGAS — This week, Sin City recovers from its biggest crowd of the year, last week’s massive, mind-boggling Consumer Electronics Show.

OOPS.  Don’t quote me.  180,000 of us attending were under strict instructions NOT to call it the “Consumer Electronics Show.”  Call it “CES,” we were asked by the Consumer Technology Association, formerly known as “The Consumer Electronics Association.”  Why so sensitive about the re-branding?

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CES 2018: Robo-Car Revs Up

| January 10, 2018

By Holland Cooke
Media Consultant

 

LAS VEGAS — In his opening keynote, Consumer Technology Association President/CEO Gary Shapiro told us that:

  • In 1960, one third of Americans lived in cities.
  • Today half do.
  • In 2050, two-thirds will.

He introduced Ford Motor Company CEO Jim Hackett, who reckons that “roads that were built for cars replace streets that were built for living.”  Hackett’s mission is “a total redesign of the surface transportation system.”  In his view, “these already stressed systems are collapsing.”  And “the living street” depicted in his multimedia presentation foretells gentrified urban space that’s a throwback to more convivial times.  A key component in this transformation will be autonomous vehicles.

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2017 CES: It’s Getting Hard to Find a Computer Here

| January 5, 2017

By Holland Cooke
Media Consultant

 

cookewriterLAS VEGAS — There are 1,000 more media people here than covered the last Olympics, according to Consumer Technology Association Chief Analyst Shawn Dubravac. And most nod nonchalantly when he says things like “increasingly intelligent systems connecting diverse objects.”

Translation: Little things that we would rather not do and happily let a device handle. “Connections and computations,” he calls it, asking “When’s the last time you changed the temp in you fridge?”  Techy new LG refrigerators on display here monitor temperature-and-humidity – inside-and-outside – constantly adjusting, as needed “so your ice cream is always the consistency you want it.”

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CES 2016: Disrupt, or Be Disrupted

| January 7, 2016

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — “Our industry is literally changing the world,” Consumer Technology Association CEO Gary Shapiro proclaimed in his opening keynote, forecasting his to be a $287 billion industry in USA alone in 2016.

“We champion The Sharing Economy,” he declared, noting how his organization helped make Uber and Lyft available in Las Vegas. Almost every time I jump in a cab in New York or Washington, an irked driver is railing against Uber; and, when I ask, admits that fellow drivers are defecting. Disrupt or be disrupted.

“Sharing is green” Shapiro reckons, because “now anyone can be an entrepreneur, by offering unused resources.” Like Airbnb, some of whose members say the extra income “has allowed them to stay in their homes.” And he cited 3D-printing accomplishments: a broken tool cloned aboard the International Space Station, prosthetic limbs, and rapid prototyping for inventors. Other innovations he boasted of include “a smartphone app they’re using in Rwanda that can diagnose HIV in 15 minutes.”

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‘C.T.A.’ in Santa’s Sleigh

| November 12, 2015

By Holland Cooke
Radio Consultant

 

cookewriterNEW YORK — Elves are running the tech conveyor belt full blast, according to the just-released and always-anticipated Annual CE Holiday Purchase Patterns Study, from what used to be called the Consumer Electronics Association.   

Now – as technology is transforming our lives – CEA is renaming itself the Consumer Technology Association.  president and CEO Gary Shapiro notes the impact of non-gadget-makers like Google, Uber, and Expedia.  “We’ve gone beyond ‘consumer electronics,’” he declares, though his research numbers demonstrate increasing demand for devices:  

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