Tag: "consultant"

Monday Memo: On the Air, In the Air

| March 1, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Michael Bloomberg left abruptly, indignant. In 1990, he and my boss and I met in a small conference room in his New York radio station to discuss integrating his content assets in a media venture we were plotting. Three techie-nerd partners and I – d/b/a FliteCom Systems, Inc. – were scheming to deliver live audio, via satellite, to airline passengers, a first.

Seems quaint now, with Wi-Fi up there. But back then, after the Berlin Wall fell, we were a “Peace Dividend,” as the antenna we developed repurposed technology that was in the nose of the Patriot Missile. No lie. We merged into then-prosperous Gannett and our USA Today Sky Radio was installed on 453 Delta, Northwest, and United Airlines 737s, 757s, 767s, and A320s.

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Monday Memo: #Rush4ever

| February 22, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — “Who can replace Rush?” Ask callers, and the unison is, “Nobody can!”

You agree, then pivot: “But somebody MUST…who SHOULD?  One, eight hundred…”

All of us in the talk radio family will always owe him. Limbaugh lead the repurposing of an AM band obsoleted after music migrated to FM.

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Monday Memo: UQ

| February 15, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — This might be the most common mistake I hear on talk radio:

    1. On-hour newscast ends…
    2. Over-produced, self-amused intro includes the phone number…
    3. If it doesn’t – or even if it does – the host then announces the call-in number (“…if you want to be a part of this extravaganza,” as Sean says).
    4. The host then talks, and talks – in ad-libbed paragraphs — lots of “I” and “me” – about topic du jour, thinking-aloud, until happening-upon a distilled call-in proposition, with that call-in number WAY in the rear-view mirror.
    5. Then spots.

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Monday, February 8, 2021

| February 8, 2021

Monday Memo: Pandemic Purchasing Habits. Consultant Holland Cooke says that as virus variants foretell #StayHomeTFN, he reckons that “life-disrupted suggests opportunities for the observant.”  In this week’s column he starts at the supermarket and ends up on the living room floor. Read it here.

Trump Impeachment, COVID-19 Stats & Vaccines, Stimulus Package/Child Tax Credit, Smartmatic Lawsuit, Capitol Insurrection Investigation, Newsom Recall Effort, Bucs Beat Chiefs in Super Bowl LV Among Top News/Talk Stories Over the Weekend. This week’s scheduled impeachment trial of Donald Trump; the declining number of COVID cases in the U.S. and the rollout of vaccines; the debate over a federal stimulus package that could include a $3,000 child tax credit; the $2.7 billion Smartmatic lawsuit against FOX News and several personalities; the investigation into the January 6 Capitol insurrection; the move to recall California Governor Gavin Newsom; and the Tampa Bay Buccaneers beat the Kansas City Chiefs in Super Bowl LV were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: The Host Read Commercial. Sales and marketing pro Steve Lapa writes in today’s column about the renewed interest in the host read commercial. Over the years, the best talent in the business have made fortunes via host read spots. While there are plenty of things that can go wrong with this type of ad, it’s one of the most effective ways to market a product or service. Click here to read Lapa’s pointers for making the host read spots work for everyone.

FOX Business Network Drops Lou Dobbs Program. The Los Angeles Times broke the story and it’s now being reported in numerous media outlets. The “Lou Dobbs Tonight” show is off the air at the FOX Business Network (it aired twice daily at 5:00 pm and 7:00 pm ET) and an interim program will fill its time slot. CNN’s Brian Stelter and Oliver Darcy report that Dobbs’ show was the highest-rated program on the network but that advertisers shied away from it because of Dobbs’ “far-right programming choices.” They also report that sources at FOX News say the $2.7 billion lawsuit recently filed against FOX News and several personalities – including Dobbs, Maria Bartiromo, and Jeanine Pirro – by voting tech firm Smartmatic is just one of the factors in the programming change. It is also being reported that while Dobb’s show is off, he remains under contract to FOX News.

Dobbs Commentaries Continue on SRN. Although Lou Dobbs (above left) is off of FOX Business Network, his “Lou Dobbs Financial Report” features continue to be provided three times daily by Salem Radio Network. SRN VP/News & Talk programming Tom Tradup (above right) says, “Lou’s SRN reports have always combined his unparalleled command of financial news with his trademark political insights, and I think it’s a safe bet that he will weigh-in on developments in the Trump impeachment trial as it unfolds.”

SummitMedia Inks Deal with Nielsen for Continuous Diary Measurement. The company enters into a long-term deal with Nielsen Audio for ratings service in the nine markets in which it operates: Birmingham, Alabama; Greenville-Spartanburg, South Carolina; Honolulu; Knoxville; Louisville; Richmond, Virginia; Wichita; and Omaha, Nebraska/Council Bluffs, Iowa. The new deal between SummitMedia and Nielsen incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement. SummitMedia chairman and CEO Carl Parmer says, “We are looking forward to utilizing Nielsen’s measurement and data analytic capabilities to showcase SummitMedia’s value to the advertiser and agency communities. Consumers’ media habits are evolving at an incredibly rapid pace and having a faster read on audience trends is imperative. Continuous Diary Measurement will enable our teams to react more strategically and quickly.”

TALKERS News Notes. Financial experts Rashad Bilal and Troy Millings announce that their financial literacy podcast, “Earn Your Leisure,” is partnering with Charlamagne Tha God’s and iHeartMedia’s The Black Effect Podcast Network. The podcast, which has amassed more than five million downloads, “applies an in-depth lens on the role money plays in sports, entertainment, and business.”…..Entercom’s news/talk WCCO-AM, Minneapolis reveals that its 13th annual “Let’s Kick Hunger Day Radiothon” raised a record-breaking $544,974 to benefit Second Harvest Heartland. Results from this year’s virtual event on February 4 brought the overall fundraising total to over $2.5 million since 2009. Entercom Twin Cities SVP and market manager Shannon Knoepke says, “Second Harvest Heartland is on the hunger fight of our lives right now during this pandemic, and the WCCO Radio listeners have stepped up for the people who need us most. The actions of our listeners and our local team will help thousands of families in need. It’s a joyous day.”…..The GCN-syndicated “America Tonight,” hosted by Kate Delaney, adds new affiliate stations. Adding the program to their lineups are: KFXZ-AM, Lafayette, Louisiana; KLCJ-FM, Oak Grove, Louisiana; and WMIC-AM, Sandusky, Michigan.

Monday Memo: Cancel Culture Canceled!

| February 1, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Where have you gone Joe DiMaggio? This year, no players were voted into the National Baseball Hall of Fame. There will be a ceremony in July, welcoming last year’s class, after the 2020 induction ceremony was, like much of life, COVID-canceled.

But after 400+ votes from the Baseball Writers Association of America, no nominee met the 75% threshold. Voters are instructed to look-beyond statistics, and weigh nominees’ “integrity, sportsmanship, and character.” This year’s #3 vote-getter Roger Clemens and #2 Barry Bonds are tainted by ties to performance-enhancing drugs.

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Monday, January 18, 2021

| January 18, 2021

Monday Memo: We Are Changed. “New Year, new challenges…AND opportunities!” consultant Holland Cooke reckons. In this week’s column, HC lists “10 Fresh Insights into People’s Changing Behaviors,” based on “billions of tweets (yes, with a B).” Read it here.

Wednesday’s Biden Inauguration Preparation, Capitol Assault Investigation, Impeachment, Trump Pardons and Commutations, COVID-19 Stats & Vaccinations, Social Media and Free Speech, Migrant Caravan, Navalny Arrested, and Martin Luther King Jr. Day Among Top News/Talk Stories Over the Weekend. The preparation for Wednesday’s inauguration ceremonies for Joe Biden and Kamala Harris; the ongoing investigation into the assault on Capitol Hill; the House’s vote to impeach Donald Trump again; speculation about the coming pardons and commutations from President Trump; the fast-rising number of COVID-19 cases and deaths in the U.S. and criticism of vaccine rollout problems; social media’s banning “spreaders of misinformation” and the issue of free speech; a new migrant caravan from Honduras crosses Mexico for the U.S.; Putin opposition figure Alexei Navalny returns to Russia and is detained; and today’s Martin Luther King Jr. holiday were some of the most-talked-about stories on news/talk radio over the weekend.

Pending Business: How Do You Like to Be Coached? Sales and marketing pro, and Lapcom Communications Corp president, Steve Lapa says he recently worked with two top 20 market radio stations with no formal system for sellers to give feedback to air talent handling live reads. “The pattern is predictable. The seller sells, the host does the endorsement read, and results are disappointing. The host reads are off target and the dance begins. No one has taken the time to adjust the feedback system.” Read his column here.

Joe Zarbano Exits WEEI, Program Director Role. The Boston Globe reports that Joe Zarbano has left his PD role with Entercom sports talk station WEEI, Boston. Zarbano first joined WEEI in 2007 as an intern and rose through the ranks to become program director in 2016. He stated in a company-wide memo, “After careful thought and consideration, the time has come for me to pursue new challenges and step away from WEEI. In May of 2007, I walked into 20 Guest St. to begin an internship that I was so excited about I couldn’t sleep the night before. Little did I know, it was the beginning of a 14-year journey that would lead me to some of the most challenging but rewarding years of my life.” The Globe says that while WEEI won a Marconi for Sports Station of the Year in 2018, the Nielsen ratings have been kinder to crosstown competitor WBZ-FM “98.5 The Sports Hub.” The paper notes that in the fall ratings period, WBZ-FM “was first in the market in the men 25-54 demographic, while WEEI was a distant fourth.”

WGFX-FM, Nashville Midday Trio Exits for Outkick Gig. According to a piece in the Nashville Post, the trio of Johnathan Hutton, Paul Kuharsky, and Chad Withrow – hosts of the “Midday 180” show on Cumulus Media’s sports talk WGFX-FM, Nashville “104.5 The Zone” – are leaving the station for a new role with Clay TravisOutkick. Travis is building a new Outkick OTT Network that will launch later this year. The Post says Travis’ new venture intends to air from 6:00 am to 7:00 pm ET with live audio and video plus a podcast network. Hutton tweeted, “We’re parting ways with the station, but ‘We’re Not Leaving.’ We remain in the business to win. A priority for each of us was to ensure we’d continue to work with one another, as we are the closest of friends, and we will continue to raise the bar.”

Emily Pankow Named General Counsel for Red Apple Media. Longtime Red Apple Group counsel Emily Pankow is appointed to the general counsel role for Red Apple Media, owner of WABC, New York and operator of WLIR-FM, Long Island. Pankow launched her legal career with Red Apple Group as an associate. CEO John Catsimatidis says, “Red Apple Media and WABC Radio will be well served by Emily’s legal insight. She has proven herself time and time again as an asset to our company over the past 15 years. Since the acquisition of WABC, Emily has been instrumental in the day-to-day legal work and has earned this title. I have every confidence that Emily will succeed in the new position and is destined for great things in the future.” Pankow comments, “I’m honored and delighted to join the Red Apple Media team at this exciting phase of the company’s growth under John Catsimatidis’ leadership. I look forward to helping build upon Red Apple Media’s success. Red Apple Group is continuously expanding its horizons and it has been a pleasure and honor to learn and grow with the company.”

Jordy Culotta Exits WNXX, Baton Rouge. Co-host of the “Off the Bench” program (7:00 am to 10:00 am) Jordy Culotta exits the Guaranty Media spors talk station. Culotta co-hosted the program with T-Bob Hebert and it’s unclear at this time if the company will replace Culotta or continue with Hebert hosting solo.

Retired Wisconsin Radio Personality John Moser Dead. WTMJ, Milwaukee reports that longtime WBEV-AM, Beaver Dam, Wisconsin radio personality John Moser has died, just two weeks after delivering his final broadcast for Good Karma Brands’ WBEV-AM. The details surrounding Moser’s passing are not clear. His family says he went into the woods near Mount Horeb, Wisconsin to hunt coyote and did not return. Authorities later found his body and the cause of death is under investigation. Moser began his career in Beaver Dam in 1973. During his time there, he served as a news announcer, disc jockey, marketing consultant and general manager.

TALKERS News Notes. There’s not a lot of detail on this but Townsquare Media is dropping the Robert Pratt-hosted “Pratt on Texas” program from its talk stations KFYO, Lubbock “Newstalk 790”; KYYW, Abilene; and KWFS-AM, Wichita Falls. The company posted the following to its websites: “As of January 18, 2021 the show ‘Pratt on Texas’ will no longer be heard on Townsquare Media radio stations in Lubbock, Abilene, and Wichita Falls, Texas. Townsquare Media thanks Mr. Pratt for his years of service hosting ‘Pratt on Texas,’ and wishes Mr. Pratt the best in his future endeavors. An additional announcement will be forthcoming concerning future programming on KFYO, KYYW, and KWFS-AM.” Pratt posts on his website that the move is the result of “cancel culture,” apparently implying that his show has been pulled because of his conservatism. Pratt says his ratings “are as great as ever.”…..All day today (1/18), SiriusXM’s Urban View channel and the Joe Madison show are honoring the legacy and celebrating the influence of Martin Luther King Jr. Madison is hosting a special edition of his morning show featuring speeches, sermons, and never-before-heard interviews. Madison is sharing his address to the Bureau of Alcohol, Tobacco, and Firearms on King’s legacy, King’s “Give Us the Ballot” speech and “Why Jesus Called A Man A Fool” sermon, Rev. C.L. Franklin’s “The Eagle Stirreth the Nest,” and exclusive new interviews with Oregon Senator Jeff Merkley, attorney Raymond C. Pierce of the Southern Education Foundation, former Surgeon General Dr. David Satcher, and journalist Joan Walsh. Topics will include the 13th Amendment, supporting Black colleges and Black youth in the South, health equity, and white supremacy…..ABC News Radio is offering extensive live anchored coverage of the inauguration events, starting with the COVID-19 memorial ceremony on Tuesday, January 19. On Wednesday, January 20 ABC News Radio will offer a primetime special report that includes coverage of the planned celebration at the Lincoln Memorial. Correspondent Aaron Katersky will anchor from the Capitol with reporting by correspondent Karen Travers, correspondents Alex Stone and Mark Remillard, and multi-platform reporter Ines de La Cuetara. Coverage will also include reporting and analysis by former White House correspondent Ann Compton, political analyst Steve Roberts, and ABC News’ political team and security experts. ABC News’ flagship daily podcast “Start Here,” hosted by Brad Mielke, will post a special edition on Wednesday featuring the latest reporting on the Inauguration.

CES2021: Technology Is Merely the Plumbing

| January 14, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Today wraps the (virtual) convention reporters are scolded for calling “the Consumer Electronics Show.” Years ago, the Consumer Electronics Association changed its name to Consumer Technology Association, as tech things became mere vessels for user experiences.

Radio first-timers I’ve nagged-into attending CES were, at first, intimidated. Even before the pandemic turned life upside-down, technology was changing our lives, every day, in almost every way. Then came 2020, and while many industries took a brutal hit, tech sales grew 5% last year, to $442 billion in retail value.

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CES2021: Listeners’ Mindset, Marketing Gold

| January 13, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — First things first: I MISS LAS VEGAS, although I often came home from the Consumer Electronics Show with a cold, after riding packed convention shuttle buses with a 150,000 other sets-of-germs from 100+ countries. So with COVID now surging after so much ill-advised holiday travel, I’m OK with virtual.

Another silver lining to the online version: more access. Rather than settling for which-of concurrent sessions to cover – and darting from one end of the sprawling Las Vegas Convention Center to the other between sessions – I appreciate well-organized live streams and on-demand replays. As media, you can register at CES.tech. ICYMI in yesterday’s column: How nimble manufacturers are tuning-into our listeners’ needs during the pandemic: http://www.talkers.com/2021/01/12/ces2021-finally-you-can-attend/

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CES2021: Finally, You Can Attend!

| January 12, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — One year ago this week…and two…and 10…and 20 years ago this week, I’ve reported here and on radio and TV from the massive, mind-boggling Consumer Electronics Show in Las Vegas. Pre-pandemic, it was the biggest event of the year there, and after a week of what’s-new-and-what’s-next, I always left info-overloaded and jazzed and wishing the CES mojo on fellow broadcasters.

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