By Holland Cooke
LAS VEGAS — Strictly speaking, the National Association of Broadcasters’ mission is to represent the interests of AM/FM/TV licensees before regulators. But transmitter distribution is just part of what’s on the agenda here this week, at a convention with the mantra “Unleashed” and conference subtitles “Content is King: Storytelling Across Platforms” and “Expand Your Vision.”
Walking-the-walk, NAB is live-streaming video “of select conference sessions as well as interviews with leading industry experts and vendors,” at BroadcastBeat.com
“Broadcasting is still the only way into every home in the USA.”
Ben Sherwood, president, Disney/ABC Television Group, keynoting the NAB Show Opening Session.
“Radio is in a position to grow profoundly in years to come.”
NAB/RAB Radio show coverage by consultant Holland Cooke
By Holland Cooke
“Pillsbury’s Financing the Future of Radio”
That’s Pillsbury Winthrop Shaw Pittman LLP, the Washington law firm. But make no mistake, this session packed a well-catered ballroom with dough boys.
FCC Approves Sale of Cox Media Group Stations to SummitMedia and Connoisseur. Late last summer Cox Media Group announced it was putting stations in six markets on the block as part of a realignment of its business strategy that has it focusing on its larger market stations and operations that dovetail with its other media properties. Now that these two deals have received FCC approval, it shouldn’t be long before they close. SummitMedia will pay $66.25 million for radio properties in five markets: Birmingham (WAGG-AM, WBHJ-FM, WBHK-FM, WENN-AM, WZZK-FM, WZNN-FM, WBPT-FM, and CMG’s contract rights for WALJ-FM); Greenville, South Carolina (WJMZ-FM, WHZT-FM); Hawaii (KRTR-AM/FM, KPHW-FM, KCCN-FM, KINE-FM, KKNE-AM); Louisville (WRKA-FM, WVEZ-FM, WSFR-FM, WQNU-FM); and Richmond (WHTI-FM, WKHK-FM, WKLR-FM, WURV-FM). Connoisseur will pay $40 million for the Southern Connecticut stations that include: WPLR-FM, WEZN-FM, WFOX-FM, and contract rights for WYBC-FM.
The Key to Using Facebook for Marketing: Turn Promotion into Content. There’s something that makes Facebook different from all other social media sites, and in a new article posted today (4/29) noted digital radio consultant and TALKERS columnist Chris Miller explains how you can use it to your advantage. Facebook has a vested interest in showing its users the best content. They’re also clearly suspicious about what most businesses and brands are posting, because they limit us from the start, showing our posts to 10-15% of our followers. According to Miller, most brands don’t do a very good job in social media. They’re stuck in an old model of pumping out marketing messages, and that’s what they do on Facebook. You, as an individual, didn’t get on social media to be advertised to! Neither did your followers. When you cut and paste your promo liners to Facebook, or try and write to your followers like you talk to your listeners, you’re confirming Mark Zuckerberg’s view that it’s in his interest to block your fans from reading your hype. Your promos cut down on his users’ time-spent-engaging. So here’s the secret. Turn your promotion into content. To read Chris Miller’s entire article, click here.
Two Promotions at Capital Broadcasting’s “Talk 1300 AM” Albany. Capital Broadcasting president Paul Vandenburgh announces two promotions at the company’s WGDJ, Albany “Talk 1300 AM.” Angela Rosetti, who has been with the station since it went on the air, becomes operations manager. At the same time, Kate Finnigan returns to the station and takes on the role of sales manager. Rosetti is a Siena College graduate and Delmar native. Finnigan is also a native of the Capital Region having grown up in Glenmont.
Odds & Sods. Tribune’s WGN, Chicago teams with CME Group to produce “The Markets” podcasts featuring station agribusiness director Orion Samuelson. Utilizing Samuelson’s expertise, the online podcasts place an emphasis on the agricultural impact on the NYSE, Dow, S&P, Ag markets, commodity prices and weather. Samuelson provides recaps on the week’s activity and special guest interviews from agricultural professionals. A full list of “The Markets” podcasts are available at the station’s website and new segments are updated every Friday at 4:00 pm…..Entercom’s KGMZ, San Francisco works out a deal with Compass Media Networks to become the flagship station for Oakland Raiders football. The package includes pre-game and post-game shows, locker room reaction, and listener phone calls, as well as weekly call-in shows with head coach Dennis Allen and Raiders players.
Dr. Ronald Hoffman Signs with Media Management Group. Dr. Ronald Hoffman joins the client roster at Media Management Group. Dr. Hoffman is a clinician, author, lecturer, media spokesperson and an acknowledged leader in the field of complementary medicine. His nationally syndicated radio program “Health Talk” is described as “a compelling balance of relatable treatments of complex medical topics and a common sense approach to health issues.” Media Management Group CEO Jeff Schwartz says, “Dr. Hoffman is a highly respected physician and a great talent, and he has built an impressive media platform. We’re looking forward to working with him to take everything to the next level.”
Norm Pattiz Representing at the Staples Center. That’s Courtside Entertainment Group CEO Norm Pattiz pictured at Friday evening’s Lakers-Spurs game at the Staples Center in Los Angeles. Although the Lakers were swept out of the playoffs on Sunday by San Antonio, Lakers diehard Pattiz was there in his usual courtside seat to offer helpful advice. On Friday, he was looking good in his brand-new PodcastOne.com t-shirt. PodcastOne.com is the latest endeavor from the Westwood One founder’s Launchpad Digital Media, which gives people free, easy access to all the best podcasts anytime, anywhere. On Friday, Launchpad celebrated the launch of the new PodcastOne.com mobile app. The only free app for Apple and Android that lets consumers access, discover and enjoy all the best podcasts with a simple tap. Check it out at www.podcastone.com.
Barry O’ Brien Kicks Off New Career in the Palm Beaches. Many of you know longtime radio industry figure Barry O’ Brien from his two decades of service to the business as VP of sales at the late and legendary trade publication Radio & Records (R&R). For the last several years Barry has been living happily in semi-retirement in Palm Beach Gardens, Florida where he reportedly has been enjoying the warmth, sunshine and pleasant lifestyle. Well, it seems the itch to get back into sales has prompted him to get off the lounger back into the action of “sellin’ & buyin’ with Barry O’ Brien.” Barry tells TALKERS he has launched yet another chapter to his long and colorful career in sales, hooking up with a leading realtor in the region, Keller Williams of the Palm Beaches, where he is now a sales rep. Anyone in the business looking to buy a property in beautiful Palm Beach County should contact Barry who says, “I have bought and sold so many houses and condos in my life, it is time to share this experience in helping others.” To reach Barry call 561-320-1057 or email email@example.com.