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CASE STUDY: How to Launch an Independently Syndicated Talk Show

| July 24, 2013

By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
President   
TALKERS
Technical Editor

NEW YORK — I’ve been promising for a while the story of “The Little Engine That Could.”  As many know, I work with an independently syndicated radio program, Ron Ananian: The Car Doctor.  This is the story of how and why we took it into independent syndication.  You could do this, too.

Car Doctor logoThe Car Doctor was a program offered on the WOR Radio Network.  With the acquisition of WOR by Clear Channel on December 20, 2012, The Car Doctor program was bounced from the schedule and was immediately taken into 30 day reruns to fulfill contract obligations.

Ron Ananian, program host, called me on Christmas Eve.  Obviously, he was upset – as was I.  Ron runs R/A Automotive in Waldwick, New Jersey.  He has been on the air for over 20 years as The Car Doctor.  He wanted the program to continue, and asked how we would go about doing that – if I wanted to get involved.  Yeah, I did.

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