Tag: "CompuServe"

Is Moss Growing on your Website?

| March 29, 2013

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — The midday host at a station I work with asks: “Should I move from Facebook to Twitter?”

Wisely, stations and personalities are prioritizing Twitter, a darn opportune tool which listeners have adopted as-fervently as they did Facebook…and MySpace, in its day.

If you’re thinking that “The Next Shiny Object” is your very own iPhone app, STOP.  Save the money, for reasons I will explain on June 6 in my Talkers/New York presentation “Resourceful + Remarkable.”

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Do You Sound “CompuServe”
to Smartphone Users?

| February 14, 2013

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — To avoid a common mistake I hear in my radio travels, promos for your station’s website should END – not BEGIN – by plugging the site.

Instead, begin by telling ‘em ONE REASON they want to go there.

Fundamentally, a promo is a commercial, right? So, as with copy you’d write for an advertiser, you should:
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