Tag: "Commercials"

Monday Memo: Freebie of the Year?

| April 27, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Commercial broadcasters subsist on advertising by businesses, most-of-which are OUT of business now.  But as we watch television, we’re seeing local TV advertisers emulate the pertinent, tasteful way national commercials acknowledge what’s happening, and convey that “we’ve got your back;” or, simply, “Be safe.”  And radio must too.

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Monday Memo: What’s Really ‘Official?’

| November 18, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Everything you say about your station on-air is intended to:

    • Cause listeners to notice that they’re listening in the first place! Diaries don’t measure what people listen to. “Unaided recall” methodology measures what they remember.  Even if you’re in a PPM market, on-air marketing has to cut through all the mental clutter that crowds a listener’s head during the day.  With so many new-tech audio competitors, brand recall is imperative.

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Monday, November 4, 2019

| November 4, 2019

Monday Memo: Do You Copy? If you were the advertiser, how would you feel about being #5 in a 6-spot stopset?  It’s a problem that now seems baked-into radio’s business model.  But good commercials get results.  And REAL good ones are actually welcome.  In this week’s column, consultant Holland Cooke shares tips from the experts, and actual phrases that got results for his client stations’ advertisers.  Read it here.

Impeachment Process, 2020 Presidential Race, California Wildfires, McDonald’s CEO Fired, Hong Kong Violence, and Kanye West’s Sunday Service Among Top News/Talk Stories Over the Weekend. The impeachment process against President Trump and speculation about who will be called to testify; the Democrats vying to challenge Trump in 2020; the status of the California wildfires; McDonald’s CEO Steve Easterbrook is fired for having a relationship with an employee; the violent clashes between protesters and police in Hong Kong; and rapper Kanye West’s Louisiana “Sunday Service” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Todd Starnes Launches New, Three-Hour Talk Show Today. Author, award-winning journalist, and former FOX News Radio personality Todd Starnes begins hosting his new, daily talk show today (11/4).  “The Todd Starnes Show” airs from 12:00 noon to 3:00 pm ET and is premiering on more than 25 radio stations via syndication through Hamilton Strategies.  Starnes says the program is a caller-driven format and weaves his unique, down-home humor with interviews featuring major newsmakers, entertainers, artists, and Christian leaders.  He also covers breaking news and stories from across America.  “I don’t spend three hours yelling at folks,” he adds.  “Sure, I get riled up, but we also share plenty of laughs with our listeners. Callers are an important part of our program.  Conservative or liberal, we give folks a fair shake.”  In addition to the new show, Starnes also produces the daily, short-form feature, “Todd Starnes News & Commentary,” that includes unique, one-minute stories covering politics, culture, and heartland headlines.  Starnes says, “I believe in taking care of our affiliates, taking care of our sponsors, and taking care of our listeners.  I am first and foremost a radio guy.  I love the format and I believe that radio will continue to have a lasting impact on the nation.”  Interested stations can contact Hamilton Strategies via: Media@HamiltonStrategies.com or (610) 584-1096, ext. 101.

WWL-AM/FM, New Orleans Fires Seth Dunlap. WVUE-TV, New Orleans reports that Entercom news/talk WWL-AM/FM has fired evening sports talk host Seth Dunlap, almost two months after he took a leave from the station in the aftermath of the posting of a homophobic slur directed at him on the station’s Twitter account.  The case is still in the hands of the New Orleans Police Department after Entercom requested it get involved following its own investigation.  The station says it appears Dunlap posted the tweet himself, but his attorney says that, not only did Dunlap not have access to the station’s password for the Twitter account, he passed a polygraph test pointing to his innocence.  Early last month the NOPD obtained a warrant for information from Dunlap’s cell phone.  At the same time, according to a previous New Orleans Times Picayune story, Entercom alleged Dunlap is engaging in extortion after seeking a $1.85 million settlement.  Dunlap’s attorney, Megan Keifer, alleges Entercom is not complying with requests for documents to “substantiate their defamatory claims” and also has not produced documentation for the NOPD.

TALKERS News Notes. Talk show host Joe Madison is the focus of a piece in the Los Angeles Sentinel the centers around his belief that ordinary citizens can make a difference in their government.  The story also reveals that the SiriusXM Urban View host’s program was targeted by Russian trolls during the 2016 election.  Madison tells the paper’s Nadine Matthews that after getting calls to the program from Blacks encouraging other Blacks not to vote, he discovered his show was being targeted.  “We found out that the Russians had actually hired African Americans to target social media and Black news/talk programs.”  Read the story here…..Sports talk host Josh Innes – formerly of WIP, Philadelphia and KILT-AM and KBME-AM in Houston – is filling in on the afternoon drive show on Gow Media’s KFNC-FM, Houston “ESPN 97.5”  today (11/4).  Innes has been off the AM/FM airwaves and has been focusing on his eponymous podcast since exiting KBME eight months ago…..Salem Media Group’s WNTP, Philadelphia re-brands the station as “Philadelphia’s AM 990 The Answer.”  Salem Philly general manager Lorenzo Caldara says, “The change to ‘Philadelphia’s AM 990 The Answer’ more accurately reflects what we have always desired to be as a radio station – one that always went deeper into issues that matter to all of us, one that provides answers to the many questions we all have.  With the addition of Chris Stigall in the mornings, we now have the added dimension to focus on local issues just as closely as we can on national issues.  We’re proud of this city, and it’s time to serve it better than ever before.”…..Toledo’s “Talk Radio 100.7” is gone as Cumulus Media replaces the format with rock “100.7 The Zone” on WQQO-HD2/W264AK.  The signals became the home of the news/talk format three years ago after the company moved the programming from WTOD-AM and turned in the station’s license…..WHO, Des Moines afternoon drive talk host Simon Conway is doing double duty, filling in all this week on iHeartMedia’s sister news/talk WFLF, Orlando “Newsradio WFLA” in morning drive for “Good Morning Orlando” host Bud Hedinger in addition to his own program…..Envision Networks is offering stations 24 segments of its new “60 Seconds of Service” feature to air once per hour on Veterans Day (11/11).  Stations are invited to broadcast “60 Seconds of Service” throughout the entire day, with each segment spotlighting men, women and even animals in uniform who have served their country and their communities.  Program host Randy Miller says, “Veterans Day should be every day in the United States.  We should never forget the sacrifice of the men and women who wear the uniform and give their all to protect our way of life. We do 60 Seconds of Service to remind everyone about the continuous commitment of the less than 1 percent who serve our country each and every day.”…..Pictured below is WNYM “AM 970 The Answer” and WMCA “The Mission” talk show host Kevin McCullough with some of the guests that appeared on his Salem Media Group program that broadcast live from Bobby Vans “The Original” in the historic Helmsley Building in New York City.  McCullough says more than 300 listeners packed the place for his 3:00 pm to 6:00 pm broadcast.  Guests on the program included: Donald Trump Jr., Kimberly Guilfoyle, and congressional candidates Mike Ghassali, Chele Farley, Nicole Malliotakis, and Fernando Cabrera.

Marianne Williamson Is Guest on Harrison Podcast.  2020 presidential candidate and prolific best-selling author Marianne Williamson guests on the award-winning PodcastOne series, “The Michael Harrison Interview.”  Criticism of today’s media and journalism is not the exclusive domain of President Donald Trump.  Nor is the observation that the national party committees are above putting their thumbs on the scale to help certain candidates of their own choosing.  In a candid conversation conducted shortly after the most recent televised Democratic Party debate, Williamson tells Harrison that both today’s media journalism and political party machinery can use improvement when it comes to honesty, integrity, and competency.  When asked what she has learned thus far from the experience of running for president, she states, “I’ve learned that the system is even more corrupt than I feared and that the people of the United States are even more wonderful than I hoped.”  To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column of the TALKERS email newsletter and on every page of Talkers.com.

BFoA to Honor George Beasley with Lifetime Achievement Award. At the Broadcasters Foundation of America’s Golden Mike Award dinner on March 4, 2020, Beasley Media Group founder and chairman George Beasley will be honored with the 2020 Lifetime Achievement Award.  The annual fundraising gala takes place at the Plaza Hotel in New York City.  BFoA chairman Dan Mason says, “George is one of the forward-thinking pioneers of radio and a longtime supporter of our charitable mission.  Starting off with radio stations in small market America and expanding to major cities, George built the company that bears his name with ingenuity, integrity, and innovation.  We are delighted to recognize his leadership in our industry.”  George Beasley comments, “I fell in love with radio early in my career, and I have been fortunate to be a part of this wonderful business as it has grown and expanded.  Giving back is an important tradition in our family, and it is an honor to support the mission of the Broadcasters Foundation to help those in our industry who need it most.”

 

 

News Gigs at FOX News.  There are three positions that FOX News Radio and FOX News are seeking to fill.  The first is an Overnight Freelance Anchor for Fox News Radio that includes on-air duties for FOX News Radio and the FOX News Headlines 24/7 channel on SiriusXM.  See that job description here.  The second is a Freelance Writer for Fox News Headlines 24/7 that involves writing news for the national news network, conceptualizing, writing, compiling enterprise stories, fact checking, and building show content newscasts for FOX News Headlines 24/7.  See that job description here.  The third position is a Freelance Producer/News Editor in which the successful candidate will supervise the staff for the FOX network radio news operation, FOX News Headlines 24/7.  See that job description here.

Music Radio News and Career Moves. Programming pro Mike Killabrew returns to Indianapolis to serve as SVP of programming and PD of classic rock WFBQ “Q95” and alternative WOLT “Alt 1033” for iHeartMedia, effective January 1.  Killabrew had been SVP of programming in Indy until leaving for the company’s Washington, DC cluster to serve as program director for classic rock WBIG “Big 101” and alternative WWDC “DC101” earlier this year…..In March of this year, “Kevin & Bean” show co-host Gene “Bean” Baxter announced he would leave the program at KROQ, Los Angeles to re-locate to Great Britain.  Now, we know that his last show will be this Thursday (11/07).  The duo has been hosting the successful program on Entercom’s KROQ for the past 30 years. Kevin Ryder will continue to host the morning show on the alternative rock station…..At country KMNB, Minneapolis “102.9 The Wolf,” Lucas Phelan exits the station and the program director position he’s held for the past 18 months.  Phelan was also the afternoon drive personality…..Program director and PM drive jock Mike Miller exits iHeartMedia’s CHR WZFT-FM, Baltimore “Z104.3” and embarks on a new career on the sales side of the business with the company’s Harrisburg, Pennsylvania cluster as an account executive…..Premiere Networks’ “Brooke & Jubal in the Morning” – co-hosted by Brooke Fox and Jubal Fresh – are this year’s recipients of the Radio Hall of Fame’s “One to Watch” award.  The honor was created last year in honor of radio legend and 2012 RHOF inductee Art Laboe.  Each year, the RHOF nominating committee selects a promising radio personality or team who has demonstrated ratings success, audience growth, and impact on one or more radio stations and their communities.  RHOF chairman Kraig Kitchin says, “Brooke and Jubal exemplify the inspiration behind this award.  While they’ve made ‘Movin’ 92.5,’ KQMV-FM their home in Seattle, the magic they create on the air continues to win audiences far beyond.”

Monday Memo: Do You Copy?

| November 4, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If you were the advertiser, how would you feel about being #5 in a 6-spot stopset?  It’s a problem that now seems baked-into radio’s business model.  And “commercial-free” imaging which offers temporary relief from those dreaded spots only makes it worse.  Even saying it glass-half-full (“30 Minute Non-Stop Rock Block”) still implies that a pile of pitches yonder will make-up for lost time.

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Monday Memo: Their Voice, Their Words

| October 14, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Here is the sentence no Amazon Echo owner has ever spoken: “Alexa, please play seven commercials.”  We compete with free and pay-for music services which torment listeners with fewer/shorter or no commercials, respectively; and the most listened-to podcasts are minimally-cluttered.  So AM/FM stations are playing defense.

If we can’t control quantity (or even if we can) we need to obsess on quality.

At best, “typical” radio spots go in-one-ear-and-out-the-other.  Many commercials I hear in my travels are a caricature, cliché-riddled and/or rushed DJ-delivery voice-over-music.  There’s too little “eye contact” and not enough “YOU” and “YOUR.”

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Commercial Cycles

| July 9, 2018

Al Herskovitz
H&H Communications
President

 

BRADENTON, Fla. — It is fascinating how certain trends in the styles of commercials have disappeared over the years.  Yet they seem to re-appear as the generations go by. Do you recall that the singing commercial  once was the rage over the airwaves? How about this example?:

Pepsi Cola hits the spot.

Twelve full ounces, that’s a lot.

Twice as much for a nickel too,

Pepsi Cola is the drink for you!

There were numerous others – Ajax (the foaming cleanser); Alka Seltzer (plop, plop, fizz, fizz); and on and on.  The products are still here, but the way they are being advertised over the air has changed dramatically.

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Suicide by Commercial

| July 26, 2017
Al Herskovitz
H&H Communications
President
BRADENTON, Fla. — If I were an advertiser using commercials on some talk shows, I’d ask for my money back.  There seems to a be a rash of spots currently on the air that are over-jammed with information containing unneeded details and presented at break-neck speed.  There even are some where the show host opens each commercial by re-identifying him/herself within the body of his/her own program each time even when three “live” commercials are aired back-to-back. That’s an ok technique if the spots are recorded and run separately elsewhere during the day where it is an implied endorsement. But within his/her own show?

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Commercial Fads and Fashions

| May 15, 2017

Al Herskovitz
H&H Communications
President

 

BRADENTON, Fla. — The wide world of commercials is no different than any other segment of society.  It goes through its periods of fads and fashions.  “Way back when” it was the singing commercial or the jingle that led the way.  There even were actual companies that produced these jingles for you in general categories with a space open within them to insert the name of the local advertiser.  And, of course, some  of the  national sponsors had tunes created especially for them that took on a bit of a hit-song quality.  There are those among  you who may even remember “Pepsi Cola Hits the Spot!”

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Words

| September 12, 2014

Al Herskovitz
H&H Communications
President

 

herskovitzwriterBRADENTON, FL — Like everything else in today’s world, language is changing, and language in radio commercials is changing with it.  New phrases and descriptive terms are popping up all over the place. Even a venerable old clothing retailer, Abercrombie & Fitch, is planning to drop its long-running identification and is reported to be working on a new logo yet to be revealed.  And are you familiar with “YP?”  This is the way the Yellow Pages is now labeling itself.  That big, fat, old  yellow book that used to materialize on your doorstep is all but gone.  It’s now a website where you tap in your desired category and a listing of choices appears for your specific area.  You can even download coupons.  A heavy national radio ad campaign is currently underway.

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Wednesday, May 2, 2012

| May 2, 2012

Sirius XM Reports Revenue Up 11%.  SiriusXM CEO Mel Karmazin tells analysts the satcaster has seen subscriptions increase by 405,000 compared to the first quarter of 2011.  Revenue for Q1 of 2012 was $805 million, an increase of 11% over the same period a year ago.  Karmazin states, “SiriusXM is starting the year with tremendous operational momentum.  We grew subscribers faster than any first quarter since our 2008 merger of Sirius and XM, and we improved our self-pay monthly churn rate to 1.9% despite implementing a price increase at the beginning of the year.  Rising auto sales and our strong execution should enable us to exceed our prior 2012 subscriber growth guidance of 1.3 million, which today we are raising to 1.5 million.”  The continued good news for SiriusXM includes: its subscriber growth rate accelerating to boost its subscriber base to an all-time high of 22.3 million; reduced its monthly churn to 1.9%; and was able to show positive free cash flow in the first quarter of a fiscal year for the first time – free cash flow was $15 million for 2012’s Q1.  SiriusXM EVP and CFO David Frear states, “Our growing cash flow is reducing our leverage substantially and this improving credit profile should benefit stockholders as we refinance or pay down more than $1 billion of high coupon debt over the next 15 months.”

2012 Q1 Report: CBS Radio Down 2%.  CBS Corporation announced its first quarter revenue for 2012 and although the company as a whole was up 12% on revenue of $3.92 billion over the same period a year ago, the revenue for the CBS Radio division was down 2%.  Content licensing and distribution revenue were responsible for much of the company’s growth.

Harris to Exit Broadcast Business.  Melbourne, Florida-based Harris Corporation employs some 17,000 people worldwide but the bulk of its revenue does not come from the radio equipment sector – not even close.  And that’s why the company announces it is divesting itself of the Broadcast Communications arm.  The company states a review of its business structure revealed, “the (radio) business is no longer aligned with the company’s long-term strategy.  The plan to sell these assets supports our disciplined approach to capital allocation, and we intend to use the proceeds to return cash to shareholders and invest in growing our core businesses.”

KTRH, Houston Talk Host Michael Berry Won’t Be Charged in Fender Bender Case.  Former Houston City Councilor and KTRH, Houston talk host Michael Berry will not face charges of hit and run in connection with a parking incident outside an area bar that happened in late January.  The District Attorney’s office tells the Houston Chronicle that based on its findings, there will be no charges filed against Berry.  It appears there’s no evidence to show Berry’s vehicle hit the car of a club bouncer who told authorities a car matching the description of Berry’s car hit his.  The incident happened outside of TC’s Show Bar in Montrose – a club known for gay clientele.  The local media made a big deal out of the incident and, in addition to the connection between the conservative Berry and the gay bar, questioned whether the former city councilor received special treatment from authorities investigating the incident.  Berry maintained his innocence and excoriated the local media on his radio show for running fast and loose with the facts.  He blamed much of the attention he received from the incident on politics.

Merlin Media’s New York Programming Chief Is Mark Austin Thomas.  “FM News 101.9” has been without an official programming chief since Liz Aiello was let go in December.  Now, it’s being reported that former KABC, Los Angeles news director and news anchor Mark Austin Thomas is in the programmer’s chair.  Radio-Info’s Tom Taylor reports an announcement from Merlin Media about Thomas’ status may come as early as this week.  All-news WEMP-FM, New York has been holding steady with a .7 share in the monthly PPM ratings.

Dave Milner Named Market Manager at Clear Channel Sacramento.  Reports of Jeff Holden’s departure from the building at Clear Channel Media and Entertainment’s Sacramento cluster turned out to be true.  The company announces Dave Milner takes over the president and market manager role.  Milner has been serving as vice president of sales at Entercom’s San Francisco station group.  He previously worked for Clear Channel in the Portland market.   Clear Channel EVP of operations, Western Region Susan Karis states, “Dave brings an extensive track record of sales and management expertise with him to the Clear Channel Sacramento market.  I’m excited to have him back with Clear Channel Media and Entertainment to lead our business in Sacramento to continued success.”

KFTK-FM, St. Louis Adds Tony Katz to Permanent Weekend Show.  Emmis Communications’ KFTK-FM, St. Louis announces regular fill-in talk host Tony Katz gets a weekly Saturday afternoon show airing from 5:00 pm to 7:00 pm.  Katz is the go-to fill-in guy for midday talk host Dana Loesch.  KFTK-FM program director Jeff Allen says, “Tony is a rising star and I am thrilled that we can launch a fresh, new talent into our Saturday evening line-up.  Tony is passionate, informative and most importantly, fun to listen to!”  Katz also hosts a regular internet talk program on allpatriotsmedia.com.

Commercials Are Content, Too.  The phrase “content is king” may be a cliché but the sentiment is true.  However, it’s important to remember that spots are content too and broadcasters should give attention to spot quality, according to H&H Communications president Al Herskovitz.  In his latest column for TALKERS, Herskovitz cites examples of commercial copy gone wrong that could have been avoided.  Read his piece here.

FM Sports Talker Coming to Twin Falls, Idaho.  Lee Family Broadcasting principal Kim Lee tells MagicValley.com that he’ll drop the AC music on KMVX-FM for sports talk on May 24.  The station will carry ESPN programming and be the local radio outlet for College of Southern Idaho sports.  The school’s radio voice, Jonathan Drew, will join the station as sports director and PM drive host of a local sports talk show.

Odds ‘n’ SodsBob Throndsen retires from his news director position at Fisher Broadcasting’s KOMO-AM/FM.  Throndsen has worked at KOMO radio and KOMO-TV for much of the past 30 years…..The debut of Michael Patrick Shiels’ new morning talk show based at local Fox TV outlet WSYM-TV, Lansing, Michigan will come not this week but next, according to a piece in the Lansing State Journal.  Shiels, who recently left his WJIM, Lansing based program after a contract dispute, plans to syndicate the new show to talk radio outlets across Michigan…..KBJR-TV, Duluth sports director Tom Hansen joins KDAL, Duluth-Superior as co-host of the late morning show alongside Dave Strandberg.  Hansen maintain’s his position with the television outlet…..Talk show host Tom Donahue, host of Tom Donahue Reports, announces his new flagship network for his syndicated show is Orion Talk Radio.  The program airs live from 3:00 pm to 5:00 pm daily.

Broadcasters Foundation of America Announces Second Annual Stu Olds Memorial Golf Classic.  The Broadcasters Foundation of America sets June 12 as the date of the second annual Stu Olds Memorial Golf Classic – the fundraiser named in honor of the former Katz Media head who died in December of 2010.  Since its inception, the fund has raised more than $500,000 to benefit the foundation.  The event costs $250 per player and proceeds go directly to the fund.  Reservations to take part in the golf outing can be made by calling Jim Thompson at 212-373-8250 or e-mail info@thebfoa.org.

2012 Presidential Race, Obama Afghanistan Visit, U.S. ICE Scam and Ohio Bridge Terror Plot Among Top News/Talk Stories Yesterday (5/1).  The 2012 presidential race; President Obama’s visit to Kabul, Afghanistan and the Taliban violence there; the Immigration and Customs Enforcement scandal; and the Ohio bridge terror plot were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

Rusty Humphries Has Movie Role in “Flicka” Film.  20th Century Fox Home Entertainment just released the movie “Flicka Country Pride” starring Clint Black and Lisa Hartman Black.  Appearing in the role of the announcer at the championship horse competition is Talk Radio Network and WGST, Atlanta talk show host Rusty Humphries.  Humphries spent several days last November in British Columbia filming his scenes.  He says, “It was an honor to be asked to be a part of a major motion picture and to learn from some of the best talent in the movie making business.”  In a scene from the film, Rusty is seen here in his announcer role at the judge’s table.  Rusty Humphries’ star continues to rise on a number of fronts.  He has proven himself over the years to be like “the little engine that could.”  In addition to accruing steadily increasing ratings and affiliations, his marketing campaigns continue to attract industry attention with significant sales of such items as Rusty Humphries Beef Jerkey and Rusty Humphries cigars.  His position on the TALKERS Heavy Hundred took a leap from #35 in 2011 to #20 in 2012.  Meet Rusty Humphries at the forthcoming New Media Seminar in New York City on Thursday, June 7 where he will be appearing as one of the debaters on the Talk Rumble.  The industry-only event is near a sellout.  For reservations, hotel or sponsorship information call 413-565-5413.

 

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