Tag: "commercial placement"
By Al Herskovitz
BRADENTON — Of all the subsets of talk radio, sports/talk appears to be the most innovative and pioneering when it comes to finding new and appropriate sales opportunities. After you think you have heard it all a category comes along from out of the blue that really throws you. It’s a relatively new category of commercials that currently is most prevalent on sports/talk stations. The category – “Strip Joints”…euphemistically referred to as “Gentlemen’s Clubs.” The spots primarily are voiced by females using seductive tones as they list the club’s attractions through indirection. Considering the sports/talks audience make-up, it does make a great deal of sense.