Tag: "commercial news/talk"

PPM Analysis: January 2018’s
Highs & Lows

| March 12, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — This time last month, we highlighted “Holiday” 2017 success achieved by stations programming all-Christmas music, as well as the significant consequence that proven programming strategy had across-the-board.

The following recaps the falloff (in some cases, particularly steep) that many of those all-Christmas music stations (the majority of which are adult contemporary) experienced in January 2018 and how stations in certain formats, including those in the spoken-word arena, have quickly rebounded.

Included below are all PPM-stations that either improved – or decreased – by one full-share (“Holiday” 2017 – January 2018, 6+).

We have broken out this interesting data market-by-market; format-by-format; highs to lows; and (6+) AQH share and ranking.

This supplements our earlier in-depth January 2018 ratings overviews of all-news (Wednesday, 2/28); sports talk (Thursday, 3/1); commercial news/talk (Friday, 3/2); and rhythmic CHR (Monday, 3/5).

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January 2018 PPM Analysis:
Rhythmic CHR

| March 5, 2018

By Mike Kinosian
Managing Editor
TALKERS

Our four-part series reviewing January 2018 ratings performances concludes with a thorough examination of rhythmic CHR.

Earlier recaps addressed all-news (Wednesday, 2/28); sports talk (Thursday, 3/1); and commercial news/talk (Friday, 3/2).

Our rhythmic CHR analysis is comprised of data from PPM-market facilities that rank in the top 20 (6+, January 2018).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive rhythmic CHR breakdown are limited to stations that pay Nielsen Audio for its data.

The company’s January 2018 ratings period covered January 4 – 31.

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January 2018 PPM Analysis: News/Talk

| March 2, 2018

By Mike Kinosian
Managing Editor
TALKERS

The third in our four-part special feature summary of January 2018 ratings overviews deals with (commercial, English language) news/talk outlets.

All-news was addressed on Wednesday (2/28) and sports talk facilities were highlighted yesterday (3/1).

Heightening the scope of our already expansive analysis, we’ve extended the ratings criteria for PPM-market news/talk facilities to those registering at least a .5 (6+) in the January 2018 ratings period, which covered January 4 – 31.

While at the same time robustly inflating the eligible news/talk sample base by approximately one-third, it slightly lowers the format’s (6+) AQH share and raises the typical (6+) market rank.

By way of perspective, an all-news station in our January 2018 sample usually has a Monday-Sunday (6+) average-quarter-hour share of 4.74 and ranks eighth (#8.29), whereas a sports talk outlet is 3.06/#13.00 (6+), and a representative qualifying news/talk property is 3.19/#14.67 (6+).

It’s imperative to note that the threshold for inclusion for all-news and sports talk remains the same from past overviews – a top-twenty finish (6+) in any PPM-market; this marks the first time we are implementing the .5 or higher yardstick (6+) for news/talk (only).

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that consistent reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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June 2017 PPM Analysis: Hot AC

| July 26, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — We conclude our four-part series of extensive overviews of the June 2017 ratings period with a look at hot AC.

Previous such analyses were posted for public news/talk (Friday, 7/21); commercial news/talk (Monday, 7/24); and urban contemporary (yesterday, 7/25).

Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, June 2017).

Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.

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June 2017 PPM Analysis: Urban Contemporary

| July 25, 2017

By Mike Kinosian,
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of urban contemporary represents the third in our four-part series of June 2017 ratings overviews. Previously posted were June 2017 ratings summaries of public news/talk stations (Friday, 7/21) and commercial news/talk (yesterday, 7/24)

This urban contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the June 2017 ratings period, which covered May 25 – June 21.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

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June 2017 PPM Analysis: News/Talk

| July 24, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —The second in our four-part series of June 2017 ratings overviews deals with commercial news/talk outlets; our special feature summary of public news/talk stations was posted last Friday (7/21).

This analysis is comprised of PPM-market news/talk facilities that rank in the top 20 (6+) in the June 2017 ratings period, which covered May 25 – June 21.

In remarkably similar (6+) June 2017 profiles, the typical PPM-market commercial news/talk station has a Monday-Sunday average quarter hour share of 3.65 and finishes at #11.29, compared to a 3.37 AQH/#11.51 ranking for representative public news/talk stations in our sample.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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February 2017 PPM Analysis:
Rhythmic CHR

| April 3, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series reviewing February 2017 ratings performances concludes with a thorough examination of rhythmic CHR.

As was the case with the three other overviews that preceded this one, our rhythmic CHR analysis is comprised of data from PPM-market facilities that rank in the top 20 (6+, February 2017).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive rhythmic CHR breakdown are limited to stations that pay Nielsen Audio for its data.

The company’s February 2017 ratings period covered February 2 – March 1.

Archived here are our recaps of sports talk (Wednesday, 3/29); (commercial) news/talk (Thursday, 3/30); and mainstream rock (Friday, 3/31).

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