Tag: "commercial break"
By Walter Sabo
NEW YORK – You’ve heard the horror stories about talk stations losing a third of their audience when measured by PPM. There are talk stations that have gone up in PPM and other formats have benefitted from the new measurement technique.
After tracking the stations that have done better and formats that have improved while being surveyed by PPM, here are simple techniques for you to use today that will boost PPM-measured cume.