Tag: "Clifton Gardiner"
Media Broker Spotlight –
Cliff Gardiner, Clifton Gardiner & Company, LLC
This week’s spotlighted broker:
Cliff Gardiner • Clifton Gardiner & Company, LLC
This interview was conducted by Sandi Bergman
Sandi: What did you do before becoming a media broker?
Gardiner: My career in radio began in 1956 as a part time weekend announcer at an Alf Landon-owned station in Liberal, Kansas. That led to a morning DJ slot at a new AM station in Alva, Oklahoma, where I attended my first two years of college. I also had an opportunity to work with the consulting engineer on the construction of the four-tower antenna system, including the pattern calculations (using a slide rule!). After a couple of years I migrated to Oklahoma City and a DJ spot at KOCY, then the only rock station in the market. Starting with the overnight shift, I graduated to afternoon drive time on the station with about 85% of the audience out of 13 stations.
While at KOMA, I applied for a construction permit for a new AM in Liberal, Kansas, built and launched it, and sold it to a local businessman. Then back to Oklahoma City and on to a sales slot at the Storz Broadcasting station, KOMA AM.
