Tag: "cliches"

Monday Memo: Say What?

| February 4, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — “Sucks” sucks.  Ditto “pissed-off,” and “friggin’” and “effen.”

Why: Protective soccer mom is her family’s Secretary of The Treasury, driving the car your advertisers want to see pull into the parking lot as a result of being on your air.  She might actually use these words when young ears aren’t around.  But when they’re in the minivan, you’re committing TSL suicide using language Mom doesn’t want kiddos to parrot.

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