Tag: "cliches"
Monday Memo: Pay Attention
(They Don’t)
By Holland Cooke
Consultant
BLOCK ISLAND, RI — New Year’s Resolution: Presume minimal listener attention.
Broadcasters have never had more competition for it; and listeners have never been more distracted, by daily stress, Trump Tweets, new audio and interactive competition, and overstated media noise (to which talk radio is a conspicuous contributor).
Monday Memo: Say What?
By Holland Cooke
Consultant
BLOCK ISLAND, RI — “Sucks” sucks. Ditto “pissed-off,” and “friggin’” and “effen.”
Why: Protective soccer mom is her family’s Secretary of The Treasury, driving the car your advertisers want to see pull into the parking lot as a result of being on your air. She might actually use these words when young ears aren’t around. But when they’re in the minivan, you’re committing TSL suicide using language Mom doesn’t want kiddos to parrot.
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