Tag: "Christmas music"

PPM Analysis: January 2019’s Pacesetters

| March 8, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  It has become a clear-cut “given” that adult contemporary facilities that play continuous Christmas music from mid-November through late-December will (with rare exceptions) enjoy substantial success in Nielsen Audio’s “Holiday” ratings periods.

Several weeks ago, we confirmed that annual ratings tradition by detailing the magnitude of AC’s strength and which formats were most adversely impacted by the juggernaut that is this proven all-Christmas music strategy.

To be clear, adult contemporary doesn’t have an exclusive patent on all-Christmas music, but even several decades into this basic yet highly-rewarding phenomenon, AC remains the single most strident partisan.

When Christmas tunes were returned to storage, stations reverted to their regular format.

Now it’s time to examine how things shook out in the January 2019 ratings sweep (January 3 – 30) and see which formats/specific stations are in the lead (#1 and #2) positions in their respective PPM-markets.

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January 2019 PPM Analysis:
Major Movers

| March 6, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — In a special feature piece at about this time last month, we noted that – owing to a wildly popular programming strategy of playing wall-to-wall Christmas music from (roughly) Thanksgiving week through December 25 – Nielsen Audio’s “Holiday” survey period can be known for reflecting some especially noteworthy wobbles.

The same can certainly be said for the ratings company’s January sweeps when listening habits revert to pre-Christmas levels.

If, for example, you sensed there were copious Holiday” 2018 – January 2019 (6+) improvements of nine-tenths, your perception was exceptionally well-founded, as 29 stations posted such gains.

Additionally, 21 stations registered a +1.2, while another 21 a +1.1 (Holiday” 2018 – January 2019, 6+); the January 2019 ratings period covered January 3 – 30.

The following summarizes which formats benefitted the most from turning the calendar to January and which wished the “Holiday” sweep could have continued even longer. Gold star if you blurted out “adult contemporary” for the latter.

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“We’re Number One!” … and Runners-Up

| December 17, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — For our final scoreboard of 2018, we offer a hat-tip to stations that finished first or second in the November 2018 sweep, which covered October 11 through November 7.

In addition to giving these stations their due recognition, it will be interesting to see how things will shift in the December 2018 survey period (November 8 – December 5), when a number of FM music stations suspended their customary format to play wall-to-wall Christmas music.

Watch this space for that analysis at roughly the same time next month.

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Woe Unto Us

| January 3, 2018

Al Herskovitz
H&H Communications
President

 

BRADENTON, Fla. — Numerous station owners, producers, syndicators, program hosts, etc. often complain to me about declining audiences and poor business.  They already have given up on ratings and surveys as sales tools.  However, from where I sit, they should look primarily at themselves.  This past holiday week would be a good place to start.

There can’t be many bigger fans of Christmas music than I…the carols, the hymns  and those very old holiday standards by the likes of Brenda Lee, Burl Ives, Eartha Kitt and numerous others whose names today are totally unfamiliar to the current generation.  A good many music stations begin blending them into their programming a week or so before the holiday until they go full blast Christmas Eve and Day.  They are a welcome and pleasant complement to holiday planning and activities.  But I tuned into one on New Year’s Eve and  they were still at it.  There was Elvis singing, “Here Comes Santa Claus.”  Why?

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Talk Radio’s Noteworthy November/December Stretch

| December 17, 2012

By Mike Kinosian
TALKERS
Managing Editor/West Coast Bureau Chief

LOS ANGELES — In just an approximately six-week period, Americans have:

• Relished our freedom by participating in our democracy’s fundamental building block – the electoral process – which this year happened to include another historic presidential election

•  Helplessly watched parts of our country’s northeast region savagely pounded by the storm of a lifetime

•  Attempted to aid our neighbors regroup from “Sandy,” while simultaneously starting the annual tradition of gathering families to give thanks; anxiously began the official start of the holiday season; and heard (many adult contemporary) stations maintain their ritual of playing continuous Christmas favorites

•  Been shocked, horrified, and in a state of speechless disbelief as deranged gunmen ended the lives of defenseless victims in a Portland shopping mall and a Connecticut school

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