Tag: "Chris Pendl"

Friday, October 11, 2013

| October 11, 2013

tantarosandreaAndrea Tantaros Ceases TRN Show; Sues Company for Fraud and Breach of Contract.  After greatly reducing its offerings in the wake of financial troubles, Talk Radio Network continued to produce the Andrea Tantaros program (along with a few others).  That’s no longer the case as Tantaros has terminated her employment agreement with TRN and is suing the company for fraud and breach of contract.  In the suit, Tantaros’ attorney Joseph Cane alleges that, under the breach of contract portion of the suit, TRN has, due to financial troubles, failed to uphold multiple contract responsibilities.  “Plaintiff Tantaros found herself in a situation wherein she no longer had a competent executive producer, a full-time call screener, a paid assistant, or a sound effects manager, and further, had either no guests or only decidedly ‘C-list’ quality guests, was provided with no research for the third-rate guests that were booked for the Tantaros show, a lack of sufficient research for the topics at hand, provided with no editorial guidance, and she was expected by Defendant TRN to basically produce her own show…In addition, there no longer was any meaningful sales force to sell her program to advertisers or potential advertisers and there was no affiliate relations staff at Defendant TRN to service the needs or the requests of the Tantaros show’s affiliates.”  As far as the fraud portion of the complaint goes, the suit alleges that Tantaros was promised a number of things that TRN was not able to produce including money for a promotion budget, an ample sales effort to allow Tantaros to earn the money specified in her contract and did not disclose its suit mastersmarkagainst then-Dial Global, its primary ad sales rep.  Sources close to Andrea Tantaros tell TALKERS that although she is resolute in breaking her ties to TRN as indicated in her legal action, she remains enthusiastic about and committed to her career in talk radio.  She hopes to continue her career in this arena with another syndicator or network based on the premise that her obligations to TRN no longer exist as a result of its alleged breach of contract with her.  TRN CEO Mark Masters is denying the allegations and issued the following statement: “Our relationship with Andrea has been wonderful.  She is a brilliant host and a talented person.  Until very recently, we had an excellent relationship with her.  We are now concerned that a third party is misleading her to their own direct benefit.  This is not an uncommon problem when the host of a successful syndicated radio show has achieved such early success in our industry.  In any event, we look forward to the prompt resolution of the matter in our favor, and to moving forward on a positive and mutually rewarding basis with Andrea for many years to come.  In the approximately nine months that Andrea has been in syndication with TRN Entertainment, the combination of our investment of our radio expertise, training, coaching, support, promotion, affiliate relations, time, effort and substantial dollars into the development of the show and of Andrea as a radio personality, combined with Andrea’s growth as a radio personality, has built the show from start-up status to the seventh largest talk radio show in the TALKERS rankings, and has landed Andrea on the cover of the October talk radio issue of Radio Ink.  To our knowledge, this has never been done before.  It is a testament to the mutually successful collaboration between Andrea and our team.  Regardless of this temporary intrigue, there is no legal basis for Andrea to terminate our contract (to the benefit of a predatory competitor), and we will require, and fully expect, her to abide by its terms.  Contrary to certain reports we have heard, we are in full compliance with our obligations under the contract, and are prepared to enforce our rights.”  As of today (10/14), Tantaros is not on the air.  Sam Sorbo is serving as host of the program.

wilsonlarrytalkersTalkers Los Angeles 2013 a Success.  More than 250 radio and associated industry professionals gathered and 55 speakers participated in a non-stop day of speeches, special presentations, and panel discussions tackling the major issues facing the talk media industry at Talkers Los Angeles 2013.  Among the major issues covered are the growing need for the radio industry to have an accurate cross-platformcohenbertolucci ratings system; develop new ways to program commercials that generate results for the advertisers without chasing away listeners; explore new spoken-word formats that tap into unfulfilled opportunities; attract younger demos to talk radio; and bring back more live and local programming to the broadcast day.  In the coming days and weeks, TALKERS will provide extensive coverage of the event, described by TALKERS VP/executive editor Kevin Casey as “one of the most dynamic and productive conferences in the publication’s 24 year history.”  Pictured here are, at top left, Alpha Broadcasting and L&L Broadcasting CEO Larry Wilson delivering the keynote speech.  At right are Weiss Agency EVP Heather Cohen (l) and KFI and KTLK, Los Angeles program director Robin Bertolucci (r).  Bertolucci was last year’s recipient of the “Woman of the Year” award and she presented it to Cohen who received the award this year.

salespanelRAB CEO Erica Farber Leads Sales Panel at Talkers Los Angeles 2013.  During the Talkers Los Angeles 2013 conference at the Steve Allen Theater in Hollywood, RAB CEO Erica Farber moderated a panel of industry pros working in the sales end the business that addressed the current struggles talk radio faces in the national and network areas but also pointed to success on the local level.  Sports USA Media president Bob Moore told the attendees, “Network business, as a whole, sucks.  There are 35 buyers controlling radio and forcing down rates.  I happen to be in one of the positive aspects of the business – sports.  No-buy lists are killing talk radio as we know it.  We need to find new clients and [bypass the buyers and] get to the CEOs and presidents and present our cases.”  Salem Los Angeles vice president and general manager Terry Fahy concurred saying, “It’s tough out there with the rate suppression.  Our challenge is to tell our story.  We’re still getting results for our advertisers but the digital competition is intense.”  WYD Media Management CEO Ron Hartenbaum noted that in his business, they are selling without numbers.  “There are so many ways in which fans of talent are interacting with the product.  Nielsen Audio can’t measure it so we’re selling based on results and that means a lot of direct response.”  But WGDJ, Albany owner Paul Vandenburgh said his local efforts are delivering results for his station.  “Everything seemingly starts with local radio.  We’re knocking on doors and we find that business is as good as we make it.  Radio still really works if you want it to.”  Pictured here (from l-r) are: Fahy, Bonneville Seattle’s Chris Pendl, Hartenbaum, Moore, Vandenburgh and Farber.

walshpatKFBK, Sacramento Debuts New Evening Talk Show with Pat Walsh.  Clear Channel’s KFBK, Sacramento announces the launch of the Pat Walsh show to begin airing Monday, October 14 from 7:00 pm to 10:00 pm PT.  Walsh is the station’s longtime sports anchor (serving as morning and afternoon sports anchor for the past 17 years) and he will continue in that role from 4:00 pm to 7:00 pm on the station.  CC Sacramento vice president of programming Ken Charles says, “KFBK is Sacramento’s local news station and adding Pat Walsh to the evening lineup helps further establish KFBK asherendabill the leader in local news and information.”  To make room for Walsh, the station moves Premiere NetworksSean Hannity to sister station KSTE in the 12:00 noon to 3:00 pm slot.  Additionally, KFBK adds Bill Herenda to the morning show staff to serve as morning sports anchor.   Herenda joins KFBK as the morning sports reporter following a career where he has appeared on the ESPN family of networks as a basketball analyst and on Time Warner Cable as a contributor to sports talk shows throughout the U.S.

Houston Gold Dealer and Talk Host Charged with Felony.  The improbably named Brett Bogus, owner of the local Houston business The Gold Exchange, was charged with Misapplication of Fiduciary Property and is free on $150,000 bond.  Bogus brokered time on Salem Communications’ KTEK, Houston for his program, “The Meltdown,” on which he touted the value of gold over paper money and other investments.  Complainant John Menna alleges Bogus shorted him approximately $75,000 in a gold transaction.  Bogus tells KPRC-TV, Houston he intends to make full restitution for the former client.  Bogus’ time brokerage agreement with KTEK was cancelled.

ramseytulsaLiving on Tulsa Time.  Nationally syndicated talk radio star Dave Ramsey is pictured here on stage at the Mabee Center in Tulsa presenting his new “Legacy Journey LIVE!” event in before a packed house yesterday (10/10).  Ramsey talked about how to win with money, strengthen marriages and lead your children with confidence.  His daughter, Rachel Cruze, joined him on stage.  Ramsey worked with local affiliate KCFO on the event.  Station manager Ken Staley says, “The new revenues are one thing, better than anything we’ve ever done.  But the notoriety, positive PR and the public’s excitement are priceless.  The event is a well-oiled machine that runs flawlessly.  It was a joy to sit back and watch.”  Ramsey was in Colorado Springs the day before hosting his “EntreLeadership 1 Day Event” before a full houst at the Pikes Peak Center. Ramsey, along with speaker Chris Hogan, spoke about how to run a business using the same common sense principles that Ramsey practices in his own company of more than 350 employees.  KRDO, affiliate of The Dave Ramsey Show, took part in the event.

salemtownhallTexas Governor Rick Perry Joins Salem Los Angeles Event.  More than 1,000 people attended the “Townhall 2013” gathering at the Sheraton Fairplex and Conference Center in Pomona, Calilfornia on Sunday, October 6 sponsored by Salem’s KRLA and KTIE “AM870 & AM590 THE ANSWER.”  Texas Governor Rick Perry made a special appearance at the event.  The theme of the confab was the kickoff of the 2014 mid-term elections and what Republicans can do to rebuild.  Pictured here (from l-r) are: Hugh Hewitt, program director Chuck Tyler, “Morning Answer” team Brian Whitman and Elisha Krauss, Governor Perry, marketing and promotion director Pamela T. Tyus, Ben Shapiro (“Morning Answer”), Michael Medved, VP and general manager of Salem Los Angeles Terry Fahy and Dennis Prager.

Tuesday, October 8, 2013

| October 8, 2013

abramsonnancyNancy Abramson Joins Clear Channel as Director of Digital Affiliates.  Radio pro Nancy Abramson becomes part of the Clear Channel family in the newly created role of director, digital affiliates for national media groups.  Abramson spent almost 18 years with The Wall Street Journal Radio Network before exiting last month.  She will be based in New York and report to Julie Talbott, president of content and affiliate services for national media groups.  The company says that in this new position, Abramson will be focused on the company’s digital partnerships with radio ownership groups and stations.  She will provide a dedicated point of contact for communication and conducting business surrounding the company’s digital platforms including iHeartRadio as well as Clear Channel’s Premiere Networks programming, personality websites and audio streams.  Prior to her work with The Wall Street Journal Radio Network, Abramson held the role of manager network programming for ABC Radio Networks.  Talbott says of Abramson, “Nancy’s proven track record of successfully leading affiliate sales and marketing efforts in the news/talk format, as well as her amazing relationships with broadcasters, makes her a tremendous asset for us.  Her passion and expertise are a winning combination, and we are very fortunate to have her join our team.”

hannitySalem’s Hewitt and Prager Appear on FNC’s New Time “Hannity” Program.  As Fox News Channel shuffles its primetime lineup and Sean Hannity’s program moves to the 10:00 pm ET time slot, Salem Radio Network personalities Hugh Hewitt and Dennis Prager joined Hannity on his “Great American” panel last night (10/7).  FNC introduced the new addition to the primetime slate: Megyn Kelly’s “The Kelly File.”  Kelly’s show appears at 9:00 pm ET leading into “Hannity.”  Greta Van Susteren’s “On the Record” kicks off primetime at 7:00 pm with “The O’Reilly Factor” following at 8:00 pm ET.

geronimodonDon Geronimo Exits Sports Talk KHTK, Sacramento.  Although his photo and references to his 12:00 noon to 3:00 pm show are still on the KHTK website, reports are that radio pro Don Geronimo has exited the CBS Radio station.  Geronimo’s presence on the station has been replaced by Jason Ross and Dave “Deuce” Mason.  Geronimo had been with the Sacramento sports talker for several years, both in morning drive and during the afternoons daypart.  Geronimo and former partner Mike O’Meara had a long and successful run at WJFK, Washington when the station was a hot talk outlet in the 1990s.

Sara Lee Kessler On Air at WOR.  New York news pro Sara Lee Kessler is handling news anchor duties for Clear Channel’s news/talk WOR, New York as well as the company’s 24/7 News programming.  Kessler is well known to New Yorkers for her 18-year stint at WOR-TV.  She also worked at Merlin Media’s New York all-news venture WEMP.

pendlchrisThe Radio Broadcaster’s Guide to Getting the Most from Posting Video to YouTube.  It goes without saying you probably have a YouTube Channel for your show or station.  And yes, there’s a lot of talk around what makes a video good – but how can you get the most out of the video you’ve posted on YouTube?  In a new column posted today (10/8), Bonneville Seattle creative director Chris Pendl looks at how to make money from your videos, how to get users who find your video on YouTube to tune-in to your show, and other tips to make the most of your online video efforts.  To read this valuable article in its entirety, please click here.

bausemerharoldMEDIA BROKER SPOTLIGHT: Harold Bausemer – RadioStationsForSale.Net.  In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Harold Bausemer of RadioStationsForSale.Net located in Braintree, Massachusetts.  Bausemer has a background in radio having worked in just about every position in the business including AE, SM, GSM, GM, COO of a small group and as an owner operator.  But he also has a background as a real estate broker and as such he brings a bit of a different background to his media broker strategies.  He says, “Being in real estate, I am a believer in multiple listings and have co-brokered many deals which is not common in media brokering. Most brokers in this business have self-interest to the point of detriment to their listing clients. Usually (not always) I don’t ask who a listing of mine will be presented to by a co-broker. If they have a relationship with or inquiry from someone and can bring in an offer, my client wins and even at half commission, I win.”   He offers up several opportunities he has among his listings that would be of interest to displaced radio station personnel and first-time entrants. To read the entire installment of Media Broker Spotlight, please click here.

kxl logo‘FM News 101’ in Portland Wins Seven OAB Awards.  Alpha Broadcasting news/talk KXL, Portland “FM News 101” takes home seven Oregon Association of Broadcasters Awards, including Station of the Year for the 3rd consecutive year.  Other awards garnered by the station include: Best On Air Personality for Clyde Lewis, host of “Ground Zero with Clyde Lewis”; Best Newscast from Dan Mitchinson and Lacey Evans covering the Clackamas Town Center Shooting; Best Investigative Reporting from Rosemary Reynolds; and Best Single News Story from Dan Mitchinson.  Alpha Broadcasting director of programming Scott Mahalick states, “These awards honor the talent of a truly live and local team that is passionate about what they do.  I’m proud to be working with world class broadcasters.”  News director Rebecca Marshall adds, “I am so thrilled to see FM News 101 KXL receive this award again.  We have such a hard working team both out in the field and inside the station.  They’re real pros.  I feel lucky to be working with them.”

hartmannThom Hartmann Program Joins Lineup at Two Non-Coms.  The Thom Hartmann show is now part of the program schedule at public radio stations WBAI, New York and KBOO, Portland, Oregon.  As TALKERS reported last week, Hartmann’s show will also air on a new FM signal set to debut in Portland, KXRY “X-RAY FM.”  Thom Hartmann’s program has been serving public radio stations for several years now, providing commercial-free feeds of the show.

lipforddannyDanny Lipford Show Reaches 100-Affiliate Mark.  The independently syndicated, weekly two-hour “Today’s Homeowner with Danny Lipford” radio show hits the 100 affiliate milestone.  Mobile, Alabama-based Lipford says, “By using the same successful formula as our Emmy-nominated ‘Today’s Homeowner’ TV show, now in our 16th season on 221 stations, our radio program gives homeowners the most relevant and current home improvement information every week of the year.  Our listeners love the fun, fast-paced style of the show and our ability to make them laugh while giving them the information they crave.”

karelWWRL, New York Adds ‘Karel Show’ to Thursday Lineup.  Long Beach, California-based Karel has his syndicated radio program added to the Thursday evening lineup at WWRL, New York as part of a special block of programming dedicated to LGBT programming.  His program airs at 8:00 pm ET.  He says, “Any time you can clear a market like New York in any way, for 10 minutes, an hour or 15 is a good thing.”  WWRL general manager Adriane Gaines states, “I’m really looking forward to hearing Karel on the radio station.  General sales manager Mike Hill has been a great ‘Karel Show’ champion here, and his support for the show is paying off.”

dibblemovieFox Sports Radio’s Rob Dibble Makes TV Cameo.  Rob Dibble, former MLB pitching star and co-host of Fox Sports Radio’s “Fox Sports Tonight” (alongside Amy Van Dyken), is pictured here in a cameo role for ABC’s new primetime series “Back in the Game” that stars James Caan.  Dibble, who was a two-time National League All-Star and relief pitcher on the 1990 World Series champion Cincinnati Reds, played a prison inmate named “Senseless Paul” who was part of a group recruited to teach a little league team how to bat.

ricebrownBrown and Rice Visit NBC Sports Radio Network.  In New York City to promote their Golf Channel show “Big Break NFL Puerto Rico,” NFL Hall of Famer Jerry Rice (right) and College Football Hall of Famer and Heisman Trophy winner Tim Brown stopped by the NBC Sports Radio studios.  Rice talked golf and football with late morning host Brian Kenny and Brown joined early afternoon host Newy Scruggs.

Government Shutdown, Debt Debate, U.S. Terror Raids, and ObamaCare Among Top News/Talk Stories Yesterday (10/7).  The ongoing battle on Washington over ending the government shutdown; the debate over the debt ceiling; United States terror raids in North Africa; and the implementation of the Affordable Care Act were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

The Radio Broadcaster’s Guide to Getting the Most from Posting Video to YouTube

| October 7, 2013

By Chris Pendl
Bonneville Seattle
Creative Director

 

pendlchriswriterSEATTLE — It goes without saying you probably have a YouTube Channel for your show or station.  And yes, there’s a lot of talk around what makes a video good – but how can you get the most out of the video you’ve posted on YouTube?  In this column, we’ll look at how to make money from your videos, how to get users who find your video on YouTube to tune-in to your show, and other tips to make the most of your online video efforts.

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Monday, September 30, 2013

| September 30, 2013

nielsenarbitronNielsen’s Arbitron Acquisition a Done Deal; Say Hello to ‘Nielsen Audio.’  Nielsen Holdings N.V. announces that, as expected, its acquisition of U.S. radio ratings giant Arbitron has been completed and the new name for the division will be Nielsen Audio.  Nielsen CEO David Calhoun says in a press release, “This is a great day for Nielsen and a natural step in our evolution.  Arbitron will allow us to analyze and understand an additional two hours of the U.S. consumer’s day while bringing us another opportunity to provide advertisers with metrics on the effectiveness of the mediums that they advertise on.”  Along with the re-branding of Arbitron into Nielsen Audio, the unit will be integrated into Nielsen’s U.S. Watch business segment, which provides information and insights primarily to the media and advertising industries across television, online, mobile and radio.  With Arbitron, Nielsen says it now measures eight hours a day per person of dynamic media consumption.  Calhoun continues, “Our combined capabilities offer opportunities to measure unmeasured areas that are important to the industries and clients we serve, like streaming audio, out-of-home measurements for television consumption and deeper measurement of multicultural audiences in the U.S.  Globally, this is an opportunity to expand our measurement of consumer behavior and introduce audio measurement capabilities in new markets.”  Nielsen will have more to say about its business now that Arbitron is in the fold at its October 23 conference call.

cumulus logoCumulus Media Files with SEC to Sell $100 Million in New Securities.  There’s no slowing down at Cumulus Media as the company files a $100 million common shelf registration with the SEC that allows the company to sell securities.  According to the company’s filing, the proceeds from the sale could be used for paying down debt, capital expenditures or future acquisitions.  The term shelf registration refers to Cumulus offering a single prospectus on potentially multiple future and as yet undefined stock offerings.  Right now, it doesn’t mean Cumulus is offering new shares, but if and when that time comes, the company can clarify and update any changes in the business or its finances prior to actually selling shares.

pendlchrisDo You Know Your Twitter Followers?  Wouldn’t it be great to know more about who’s following your station or your on-air personalities on Twitter?  Well, now you can, says Bonneville Seattle creative director Chris Pendl.  He offers a step-by-step approach to using a free tool to find out more demographic information about who’s following you on Twitter.  Plus, Pendl has a few thoughts about some cool uses for all this newly minted data.  Click here for more.

Jeff Brown Jumps to Cumulus Media’s Atlanta Cluster.  After leading Entercom’s Boston cluster that includes news/talk WRKO and sports talk WEEI for the past 18 months, Jeff Brown agrees to take on the vice president and market manager position at Cumulus Media’s six-station Atlanta operation that includes: all-news WYAY; CHR WWWQ “Q100”; rock WNNX “Rock 100.5”; and country WKHX “Kicks 101.5.”  In a statement, Cumulus COO Jon Pinch says, “Jeff brings high energy and an unequaled desire to win to our already successful Atlanta cluster.  We are confident Jeff will contribute significantly to Atlanta’s continued growth.”  Brown adds, “I am honored to have been selected as VP/market manager for Cumulus Atlanta.  The team in Atlanta is driving growth on these power brands as we speak.  I look forward to connecting with them and adding value to their already successful effort.”

kcoh logoHouston Talk Host Michael Harris Exits KCOH in Dispute with Owner.  According to KHOU-TV, talk show host Michael Harris has removed himself from his position as a talk show host on KCOH, Houston after accusing owner Jesse Dunn of misusing station funds.  According to the television station, Harris says he secured loans for the station – for operational purposes – and he alleges Dunn used the money for personal expenses and gambling.  Dunn tells the TV station he did use some money for gambling but that the money belongs to him since he is president of the station.  He also maintains the station is able to pay its bills.  Harris has filed a criminal complaint with the Houston Police Department and has said of Dunn, “He has ruined KCOH radio’s future.”

cookehollandHOLLAND COOKE: Halloween? Boo!  Radio consultant Holland Cooke says don’t let the holiday that is second place in the amount of money Americans spend only to Christmas pass your station by.  Whether it’s on the air or online, Cooke has three quick ideas for getting some attention and making some money off of Halloween this year.  To read more, click here.

larsonbookWBT, Charlotte Host Keith Larson Authors Book to Benefit Kids Cancer Charities.  Charlotte talk show host Keith Larson’s new book, That Season of Hope, is being published and its official release will be recognized during a press conference tomorrow (10/1) at the Carolina Panthers’ Bank of America Stadium.  Larson’s book is “the true story of the ‘Cardiac Cat’ Carolina Panthers run to the Super Bowl, Hope Stout’s wish to grant the wishes of the other 155 kids on the Charlotte Make-A-Wish list, and the beautiful blur they all became in the Carolinas – and far beyond – in 2003/2004.”  Proceeds from the sale of Larson’s book benefit three charities: Make-A-Wish, Carolina Panthers Keep Pounding Cancer Fund, and March Forth with Hope Foundation.

sabobranhamAudio Summit 2013.  Sabo Media CEO Walter Sabo (l) is pictured here with The Newhouse School Dean Lorraine Branham (r) during the Audio Summit held in New York City last week where radio executives gathered at the event organized by Newhouse School (Syracuse University) grads Sabo and Steve Leeds of SiriusXM (both class of ’73).  Walter Sabo reports that panelists were enthusiastic about the importance of live and local radio.  Ed Levine, owner of Galaxy Media explained that there are two basic models for running radio stations and both will succeed.  One is that decisions are made at the local level and programming is 100% tied to the community. The other is a corporate national template executed at the station level.  All panelists believed that radio is the original social medium and it often drives the success of digital initiatives.

siriusxmCool Job Opportunities.  Attention talk radio producers and board operators, SiriusXM is launching Business Radio Powered by the Wharton School and this 24/7 channel will originate from a studio SiriusXM is building on the Wharton campus at U Penn in Philadelphia.  While the full launch is still a few months away, SiriusXM is now interviewing for positions on the channel.  SiriusXM is in Philly on October 3 and 4 to interview candidates so anyone interested should apply on-line ASAP right here.

mohrmihokA Man Hug Between Old Friends.  Fox Sports Radio Network talk host – not to mention comic and actor – Jay Mohr (right) embraces “Ray Donovan” co-star Dash Mihok (left) who stopped by the Fox studios on Friday, September 27 for a candid conversation about acting and sports.  Mihok shared thoughts about his methods in acting and reminisced about losing acting roles to Mohr.  He even talked a little New York Knicks.

Why Some of Radio’s Best Advertisers Are the Most Difficult to Find for Consumers – and How to Fix It.

| September 16, 2013

By Chris Pendl
Bonneville Seattle
Creative Director

pendlchriswriterSEATTLE – One of the things that make radio an effective advertising tool is that it’s often the last message a consumer hears before making a purchase.  This point-of-sale proximity drives results for advertisers and keeps radio as part of their marketing mix.  With smartphone ownership now 56 percent among American adults, searching on smartphones is increasingly becoming a part of the consumer’s journey before making a purchase. A recent local search study, revealed there’s an 87 percent increase in local searches via mobile apps.  It is in this mobile space where some of radio’s best advertisers, local and regional businesses, have poor visibility and are often non-existent.

Local search is a bit different than searching on your computer.  Without going into the super-technical details (you can read more at the MOZ blog), know that even when a local business shows up on a desktop search – there’s no guarantee the same will happen on a mobile phone.

Let’s dive into some real-world examples.

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Monday, September 16, 2013

| September 16, 2013

merrillchrisKOGO, San Diego Debuts New Lineup; Chip Franklin Exits AM Drive.  After a six-year run at KOGO, San Diego, Chip Franklin exits the station as the programming lineup is tweaked at the Clear Channel news/talker.  Moving into AM drive is former afternoon personality Chris Merrill.  He’s followed by Rush Limbaugh.  At 12:00 noon, LaDona Harvey – who had been partnered with Franklin in AM drive – is on air solo from 3:00 pm to 7:00 pm and Bob “Sully”franklinchip Sullivan moves from the early afternoon slot into PM drive.  Franklin came to San Diego after a long and successful run at Hearst’s WBAL, Baltimore.  He tells the San Diego Union Times he has no hard feelings about the change. “I had a great run at KOGO, and they have and continue to treat me in a highly professional manner.  Believe it or not, I have been very lucky.  I still have a lot of great friends there and I sincerely wish them the very best.  The new morning guy, Chris Merrill, is a friend and a tremendous talent.  Don’t underestimate him.”

wnymlogoSalem Communications to Move New York Stations into Current WOR Facilities.  Salem Communications announces it will move its two New York properties – news/talk WNYM “AM 970 The Answer” and Christian talk WMCA – from their current New Jersey location to Lower Manhattan into what is now the studios of Clear Channel’s news/talk WOR in the Trinity Building next to Trinity Church at 111 wor710Broadway where WOR has been located since 2006.  Since Clear Channel bought WOR from Buckley Broadcasting more than a year ago, plans have been made for WOR to move into CC’s larger New York studios.  Salem VP director of spoken word format and regional VP for New York Phil Boyce says, “Salem has a major commitment to winning in New York and this move will help us take both stations to the next level.  We know for years great radio came out of this building when it housed WOR and now we have the opportunity to continue that tradition with both WMCA and ‘AM 970 The Answer.’  As an added plus, WMCA, known as ‘New York’s Christian Talk,’ will be re-locating next door to historic Trinity Church, founded in 1697,  as the oldest church in New York City.  There is some divine providence going on here,  as WMCA,  which is licensed to the city of New York now moves next door to the oldest church.”  The move is expected to be completed before the end of this year.

pendlchrisCHRIS PENDL: Help Your Best Clients Thrive in Local Searches.  Bonneville Seattle creative director Chris Pendl writes that some of radio’s best advertisers can be the most difficult to find when it comes to mobile-based local searches.  What’s more, there can be a huge difference between how one of your clients rates on a desktop search and where they rate – if at all – on a mobile search.  Pendl notes, “With smartphone ownership now 56% among American adults, searching on smartphones is increasingly becoming a part of the consumer’s journey before making a purchase.  A recent local search study revealed, there’s an 87% increase in local searches via mobile apps.  It is in this mobile space where some of radio’s best advertisers, local and regional businesses, have poor visibility and are often non-existent.”  Pendl offers simple solutions to help your valuable advertisers appear where they should in mobile searches.  Read his column here.

komovoiceofevilKOMO-AM/FM, Seattle Scores Exclusive Interview with ‘Green River Killer.’  This morning, Sinclair Radio’s KOMO-AM/FM, Seattle begins broadcasting an exclusive interview series with serial killer Gary Ridgway, conducted by the station’s Charlie Harger.  Titled, “Voice of Evil,” it begins with a special preview at 7:15 am (PT) on ‘KOMO Newsradio.’  Reports will be broadcast at 7:15 am, 12:15 pm and 5:15 pm all this week and mark the culmination of a near year-long investigation.  The station says “Harger spoke exclusively with Ridgway on six separate occasions in what are the killer’s only media interviews since his incarceration in 2001.  Ridgway was convicted on 49 counts of murder but reveals to KOMO that he committed many more.  In his conversation with Harger, Ridgway shares frightening details of his crimes, tells detectives where to look for additional remains and even explains why he did it.  Is he sorry?  KOMO posed that question to the man serving a life sentence at Washington State Penitentiary in Walla Walla and his answer stunned the veteran reporter.”  Harger adds, “I think it’s important that people understand just why we’re giving voice to a guy like this.  People deserve answers and the families deserve some kind of closure.”  KOMO-AM/FM program director Paul Duckworth adds, “It’s also about justice.  There are a number of unsolved cases and we’re hopeful that our investigation will prompt the task force to reopen its investigation.”

knx logoKNX, Los Angeles to Present Health Care Town Hall.  CBS Radio all-news KNX, Los Angeles “1070 NEWSRADIO” is presenting an “unprecedented town hall event and day-long series of special reports, titled ‘KNX 1070 Healthcare Uncovered,’ on Thursday, October 3 giving Californians a broad range of information about choosing health insurance under the newly enacted Affordable Care Act.”  The station reports that more than a dozen guest speakers representing various entities involved with healthcare reform, from federal, state and local officials to health professionals and consumer advocates, will appear at the town hall forum at The Autry in Los Angeles from 12:00 noon to 2:00 pm.  Guests will include Peter Lee, the executive director of Covered California, the state’s overseer and marketplace for health insurance coverage beginning in January 2014.  Also scheduled to appear are Herb K. Schultz, regional director for the Department of Health and Human Services; Carmen Balber, executive director of Consumer Watchdog; Victor Parker, district director for the U.S. Small Business Administration, Janice Rocco, California’s deputy insurance commissioner; Rocky Delgadillo, CEO of the L.A. County Medical Association, and many others including doctors and consumers of different demographics.  The event will be hosted and moderated by KNX news anchors Diane Thompson, Bob McCormick and Frank Mottek and investigative reporter Charles Feldman who is co-producing the event with Laraine Herman.  Feldman states, “This is the biggest change to our healthcare system since Medicare was rolled out in 1966 and a lot of people are confused.  Because this law is so new, we’re bringing together panelists with knowledge covering a wealth of issues so that whether you’re self-employed, a business owner, the head of household or just entering the workforce, we’ll provide answers to questions you’ve never had to think about before.”

nprHaaga Gets Nod As NPR’s Acting President/CEO.  Two-year NPR board member Paul Haaga, Jr. is named acting president/chief executive officer.  The appointment takes effect at the end of this month for Haaga, who most recently was vice chair of the board and finance committee chair.  He will succeed Gary Knell, who leaves for similar duties at thehaagapaul National Geographic Society.  “Paul has made many valuable contributions to NPR during his tenure on the board,” comments NPR board chair Kit Jensen.  “His intimate knowledge of our organization, his unwavering commitment to the highest quality of journalism and programming, and his financial acumen make him particularly well-suited to lead NPR as we begin our search for a permanent chief executive.”  The retired chair of the board of Capital Research and Management Company, Haaga is the former chair of the Investment Company Institute, and he was a senior attorney for the Securities and Exchange Commission.  “I am thrilled to have the opportunity to lead one of the world’s leading providers of news, music, and cultural programming on an interim basis,” he remarks.  “I look forward to working with my colleagues on the board and senior leadership team to help this great organization build on its success.”  The former National Public Radio renamed itself NPR in July 2010.

wrso logoStar Over Orlando Retakes Control of WRSO, Orlovista, Florida; Doubles Transmitting Power.  Star Over Orlando operators Carl Como Tutera and his son Carmine announce they have taken back WRSO, Orlovista which operates as a sports talk outlet carrying CBS Sports Radio Network programming.  The Tuteras also announce that they have received FCC approval to increase the daytime power to 20 kw and the night-time power to 1 kw — double the power of its original license.  Earlier in the week, the FCC placed the Carl Como Tutera FM Translator application for Channel 226 in Orlando on a ‘singleton’ list for the operation of an FM on 93.1 with 250 Watts of Power.  The pair built the AM station in 2005 and it began operations in early 2006.  WRSO operates from a studio location in Altamonte Springs and at a tower site in Orlando.  They say CBS Sports will continue to be an affiliate and be heard on both the AM and FM.

sharelljerryJerry Sharell Stable After Being Held Hostage, Stabbed. The Los Angeles radio and music communities remain stunned this morning following news that broke last night involving former five-year (1987 – 1992) Westwood One senior vice president of talent marketing Jerry Sharell, who was reportedly held hostage and attacked in Woodland Hills (San Fernando Valley – Los Angeles).  Sharell was with his girlfriend when her ex-husband was said to have arrived with flowers and a machete at approximately 8:00 am yesterday (Sunday, 9/15).  He apparently held the couple hostage for more than three hours.  “Sometime during that time, [Sharell] had been stabbed repeatedly,” Los Angeles Police Department sergeant Jeff Nuttal told KABC-TV, Los Angeles.  The woman was injured when she tried to halt the attack, but was able to escape and called authorities.  Police say that owing to a history of domestic violence, she had a restraining order against her ex-husband.  Sharell, who hosts “Sundays with Sinatra” on Los Angeles public outlet KKJZ “KJazz” – is in critical, but stable condition at Northridge Medical Center with injuries to his head and neck.  The unidentified attacker turned the weapon on himself; his condition is listed as critical as well but both he and Sharell are expected to survive.  The alleged attacker is in police custody at the hospital.  Sharell was co-executive producer of Ronnie Milsap‘s 2004 Grammy-nominated “Just for a Thrill” album.  He began his career as a Mercury Records promotion rep, before joining Main Line Distributors in 1962.  Sharell held executive positions at Buddah Records and A&M Records.  He has helped the careers of artists such as Herb Alpert, Jackson Browne, Carpenters, Cars, Joe Cocker, Eagles, Curtis Mayfield, Joni Mitchell, Queen, Linda Ronstadt, and Carly Simon.  He is past president of City of Hope, Entertainment Division, and is on the advisory board of MusiCares.  From 2002 – 2010, he was president/CEO for the non-profit Society of Singers.  Sharell’s wife of 48 years, Joanne, recently died after losing her fight against cancer.

boomercarton‘Boomer & Carton’ Off MSG Network as Contract Expires.  Last week TALKERS reported that the Yankees-owned YES Network is in talks with WFAN, New York’s Boomer Esiason and Craig Carton to do a cable TV simulcast of their AM drive show on the CBS Radio sports talk station.  Up until last week, the duo had been seen on the Madison Square Garden Network (MSG), but that deal elapsed on Friday and for now, Boomer & Carton are only available on the radio.

weei logoOdds & Sods.  Entercom’s WEEI, Boston adds ESPN “Monday Night Football” play-by-play voice Mike Tirico to its stable of football experts.  Tirico will call in to the Salk & Holley show every Thursday afternoon at 4:30 throughout the season…..Plain Talk Radio Network’s internet radio show “Talk Live with Peter Gantenbein” – a “weekly news and commentary program that engages in straight talk not for the faint of heart,” has been recognized as must-hear radio with an “Editor’s Pick” recognition from Windows Media Guide…..Good Karma flips WEFL, Tequesta, Florida to Spanish–language sports talk using ESPN Deportes.  The company had been simulcasting English-language sports on WEFL and WUUB-FM, Jupiter and the latter remains English-language sports talk…..CRN Digital Talk Radio‘s popular wine dinners return to Los Angeles on Tuesday, September 17.  Tobin James of Tobin James Winery in Paso Robles pairs a variety of wines with a prixabcdwtsradio fixe menu at Colombo’s Italian Steak and Jazz Club at 1833 Colorado Blvd. in Eagle Rock.  CRN CEO and president Michael Horn says, “People still talk about our Tobin James wine dinner from a few years ago.  Toby brings a world-class selection of wines people enjoy.  He’s also a fun, down-to-earth person that everyone relates to.  Colombo’s provides a great atmosphere and delicious food that will make the night all that more special.”…..Today ABC Radio re-launches its popular “Dancing with the Stars” station on Slacker, providing fans with behind-the-scenes access to the ABC hit reality TV show. Now in its third season, “Dancing with the Stars” Radio will deliver an on-demand audio experience and unlimited access to key moments throughout the competition.  Each week “Dancing with the Stars” Radio will follow the Season 17 cast as they battle it out on the dance floor for the coveted Mirror Ball trophy.  Season 17 of “Dancing with the Stars” premieres on tonight on the ABC Television Network.

newhouse logoNewhouse School Presents Audio Industry Summit.  The half-day event will take place in New York City on Friday, September 27 and will feature two panels of experts from 8:30 am to 12:00 noon at Syracuse University Lubin House, 11 E 61st St.  The event is free and open to the public but seating is limited.  RSVP with your name and professional affiliation to Ed Gorham at ejgorham@syr.edu by Wednesday, September 18.  Newhouse Dean Lorraine Branham states, “Given the seismic shifts in radio and newer audio platforms, much attention is being paid to the medium’s future.  It is crucial that we understand where the industry is headed so we can appropriately prepare our students.  We want to hear from thought leaders in management, programming and other key areas so we can get a better handle on best practices in radio moving forward.”  Industry players attending will include: Jeff Smulyan, founder and CEO of Emmis Communications; Dan Mason, president and CEO of CBS Radio; Buzz Knight, vice president of program development for Greater Media; Chris Oliviero, executive vice president of programming for CBS Radio; Deon Levingston, vice president and general manager at WBLS Radio (New York); Kevin Straley, vice president of programming at TuneIn; and Ed Levine, president and CEO of Galaxy Communications, among others.

Tuesday, July 23, 2013

| July 23, 2013

kinosianmikeBid4Spots: Auction an Alternative to Unsold Inventory.  In a piece published today (7/23), TALKERS managing editor and West Coast bureau chief Mike Kinosian profiles  Dave Newmark’s successful Bid4Spots digital auction initiative.  There was a time when numerous players were getting into thebid4spots logo business of using the internet to deal with unsold inventory on radio stations.  Dave Newmark tells Mike Kinosian why the others failed and how he struggled to find the right business model that would eventually lead to success.  It was during a casual conversation with a software developer when he had an epiphany.  “I immediately thought of those ad exchanges and I realized what they all had wrong.  They had the supply and demand equation backwards.  Forward auctions work well only when the demand is high and the supply is low.  If I could figure out when demand would be at its lowest point – when regular airtime buyers were pretty much gone from the store – it would be as close to ‘next week’ as possible.”  Newmark’s road to success was not a smooth one.  In this fascinating piece he details his trials and tribulations.  He also explains why stations and advertisers are happy with his model of moving unsold inventory.  Read it all here.

tantillojohnAre You a Thinker or a Feeler?  More importantly, are your listeners and callers thinkers or feelers?  In a new TALKERS column posted today (7/23) by branding specialist Dr. John Tantillo, he states that understanding the difference between these two approaches to the issues of the day can have an impact on your show and determine how effectively you orchestrate discussions of them on the air.  Using the examples of the current Zimmerman verdict and Rolling Stone cover controversy, Dr. Tantillo examines the relationship between branding and controversy pointing out that the most important thing to focus upon is how the controversy directly impacts the customer’s (or fan’s) loyalty to the brand and nobody else’s.  He says we should be less concerned about public relations and more interested in “targeted relations.”  To read the entire column, please click here.

smulyanjeffEmmis CEO Jeff Smulyan Named Among ‘Giants of Broadcasting’ Honorees.  This is the 11th annual staging of the “Giants of Broadcasting” that is sponsored by the Library of American Broadcasting.  It celebrates “distinguished leadership or performance in television and radio” and will take place October 16 at New York’s Gotham Hall.  Smulyan is among 11 honorees this year including Anne Sweeney, Alex Trebek, Barry Diller, Morley Safer, Dick Cavett, Robert L. Johnson, David E. Kelley, Richard E. Wiley, Richard Leibner and Carole Cooper.  The Library of American Broadcasting is located at the University of Maryland and the organization states it is “entering its 42nd year serving as the national information resource for the radio and television industries and the academic communities that rely upon it for depth and expertise.  Its collections of historic documents, professional papers, oral and video histories, books and photographs are among the nation’s most extensive.”

cooleychrisRed Zebra Re-Tools Afternoons on WTEM, Washington.  Recently retired Washington Redskins star Chris Cooley becomes part of the new “The Drive with Cooley and Czabe” afternoon program on Red Zebra-owned sports talk outlet czabanpollinWTEM, Washington “ESPN 980”.  Cooley – who just joined the station for Washington Redskins game broadcasts with the company – joins Steve Czaban and WTEM weekend host Al Galdi for the new program that will debut August 1 and will air from 4:00 pm to 7:00 pm.  Czaban currently hosts “The Sports Reporters” with Andy Pollin in the afternoon drive slot.  Red Zebra says Pollin remains with the station and will sub for the vacationing Tony Kornheiser beginning August 5.  About the new show, Czaban jokes, “I will work tirelessly to make Chris Cooley the second-most-beloved ex-Redskin tight end on radio in the DC market.”

bergmansandiMEDIA BROKER SPOTLIGHT: Mark Jorgenson of Jorgenson Broadcast Brokerage.  In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Mark Jorgenson of jorgensonmarkJorgenson Broadcast Brokerage of Greenville, South Carolina.  Jorgenson was a 12-year veteran of television sales and radio ownership in Southeastern markets before deciding that he liked putting deals together better than he did operating stations.  He says, “I enjoy matching people up with great opportunities and that’s what the brokerage business is all about.”  Jorgenson describes today’s radio station market as “sluggish due to a lack of capital to finance deals.”  He says, “There are plenty of potential buyers and even more potential sellers but without institutional financing to make the deals happen, we won’t see the volume of transactions we’ve seen in the past.  Brokers have to be creative and persistent to make deals happen in today’s financial climate.”  He continues, “There are even radio deals where some portion of the purchase price might be handled with a seller note.  The key is for the buyer to have access to at least some cash.  Private investors, family, and friends are the most likely source to finance new ventures these days.”  To read the entire installment of Media Broker Spotlight, please click here.

TalkersLA2013Talkers Los Angeles 2013 Is Set for Thursday, October 10.  The third annual installment of TALKERS magazine’s West Coast convention has been set for Thursday, October 10 and its outstanding agenda is shaping up to be a blockbuster.  It is again being presented in association with the Los Angeles Press Club and held at the historic Steve Allen Theater on Hollywood Boulevard in Hollywood between 9:00 am and 6:00 pm.  TALKERS VP/executive editor Kevin Casey states, “We are very enthusiastic about the growth and positive impact of this Southern California gathering.  It started out three years ago as an experimental LA regional get-together and blossomed into an exciting companion to our big New York convention.”  The event – open only to members of the working media – will feature a power-packed day of panel discussions, keynote addresses, special presentations, technology and services exhibits, tremendous networking opportunities and abundant food and refreshments (lunch is sponsored by Premiere Networks and Fox News Channel star Sean Hannity who will address the attendees from New York).  Speakers already set include (in alphabetical order):  Robin Bertolucci, PD, KFI, Los Angeles; Phil Boyce, VP spoken word format, Salem Communications; Holland Cooke, radio consultant; Skip Essick, PD, KMJ-AM/FM, Fresno; Erica Farber,CEO/president, RAB;  Ron Hartenbaum, president, WYD/WYM Media; Rusty Humphries, host, Talk Radio Network;  Kraig Kitchin, CEO, Sound Mind, LLC; Tom Leykis, president, The New Normal; Don Martin, senior VP sports programming, Fox Sports Radio/Clear Channel Media and Entertainment; Kevin McCullough, CEO, XtreMedia; Mike McVay, senior VP programming, Cumulus Media; Harvey Nagler, VP, CBS Radio News; Norm Pattiz, CEO, Courtside Entertainment/Podcast One; Chris Pendl, creative director, Bonneville Seattle; Walter Sabo, CEO, Sabo Media; Eric Stanger, VP of operations and affiliate marketing, The Sean Hannity Show/Premiere Networks; Alan Stock, host, KDWN, Las Vegas; Paul Vandenburgh, president/GM/host, WGDJ, Albany; and Michael Zwerling, owner, KSCO, Santa Cruz with many more to be announced in the coming days.  The latest broadcasting equipment and remote gear will be on display as presented by Broadcasters General Store and Comrex Corporation.  Registrations – $149 per person – can only be taken over the phone and the event is expected to be a very early sellout.  So don’t wait – avoid being shut out.  For sponsorship information or to register, call 413-565-5413.

wexlerlisaWFAS, White Plains Afternoon Host Lisa Wexler to Run for Judicial Office.  Lisa Wexler is an attorney and currently the PM drive talk host on Cumulus Media’s news/talk WFAS, White Plains, New York.  She tells TALKERS magazine she’s being nominated to run as a Republican for the Probate Judge of Weston and Westport (Connecticut) in November.  “I’ve practiced this area of law for many years, and I’m very excited to run and be able to serve the people with knowledge and compassion.”  Wexler notes the position is part time and, if elected, she will be able to continue her radio work.

WRSB, Canandaigua, New York to Flip to Business Talk.  The station was purchased earlier this summer by Genesee Media Corporation and has been serving the area south of Rochester with a religious format.  According to YNN.com, GMC will brand the station “Business 1310” and will use programming from Bloomberg, NBC News and Marketwatch.  The report also indicates that Genesee intends to add the programming to other AM signals in the region.

wodlingerkevinSonoma Media Group Announces Kevin Wodlinger Is New Local Business Development Manager.  The company says Kevin Wodlinger comes to its five-station Santa Rosa, California cluster from his most recent position in Grand Junction, Colorado as market manager for the Cumulus Media cluster that is now owned by Townsquare Media.  Wodlinger replaces longtime employee Jeriann D’Elicio, who recently announced her resignation.  Michael O’Shea, president of Sonoma Media Group, comments, “Kevin is the real deal – a consummate sales executive with a great track record of teaching, coaching and leading in local business development.  We are delighted to have his expertise and leadership in our building.”  The company operates news/talk KSRO, country KFGY “Froggy 92.9,” classic rock KVRV “97.7 The River FM,” hot AC KMHX “Mix 104.9,” and CHr KHTH “Hot 101.7.”

douglasbrianNew Motor Sports Network to Begin Operations.  The Midwest Racing Radio Network announces it is preparing to begin operations and has named Brian Douglas vice president of broadcast operations.  Douglas also serves as host.  The company states it will initially feature one two-hour motorsports show via live audio stream and podcast in a format for broadcast stations to air daily five days a week.  Also, the network will feature a live one-hour Sunday evening program and a national highlights podcast show containing results, interviews, and the upcoming regional racing schedules as submitted from tracks across the country.

cigardaveTVCigar Dave Goes Live on TV.  Nationally syndicated media personality “Cigar Dave” Zeplowitz is pictured here (at right) hosting the first-ever live televised broadcasts from the 2013 International Premium Cigar & Pipe Retailers Convention at the Sands Expo Center in Las Vegas.  The telecasts aired live on Sunday, July 14, Monday, July 15 and Tuesday, July 16. Cigar Dave reports his telecasts featured new premium cigar releases and accessories, interviews with premium cigar manufacturers and personalities, and presented viewers a behind-the-scenes look at the IPCPR Convention, that up to now, has been closed to the general public and only open to the trade.  “Cigar Dave” says, “This marks the next evolution of the Cigar Dave Show as we transition into a digital, multi-platform provider of relevant content for Alpha Males. Eighteen years ago, I was the first broadcaster to host a radio show dedicated to cigars and the Alpha Male-lifestyle.  This year’s live IPCPR telecasts commence a major expansion into televised and digital content that appeals to Alpha Males and a new generation of Millennial Males who enjoy cigars, spirits, manly pursuits, and the Good Life.”

Odds & Sods.  Public radio station WKSU, Kent, Ohio drops some of the daily classical music programming to add NPR’s “The Takeaway” with John Hockenberry and “On Point” with Tom Ashford to the midday schedule…..Sun Broadcasting changes the news/talk trimulcast of WFSX-AM and FM and WNOG-AM in Fort Myers.  It keeps WFSX-FM news/talk as “92.5 Fox News” and pairs up the AMs as a sports talk duo “The Fan.”

ObamaCare Implementation, Detroit Bankruptcy, Zimmerman Verdict Aftermath, 2016 Presidential Race, U.S. Syria Policy and British Prince Born Among Top News/Talk Stories Yesterday (7/22).  The delay of the employer mandate and the implementation of the Affordable Care Act; the bankruptcy case of the city of Detroit; the aftermath of the George Zimmerman verdict; the potential candidates in the 2016 presidential race; the United States’ policy regarding Syria; and the birth of the son of Prince William and Kate Middleton were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

How to Audit Your PPM Encoding and Why You Should Do It Tomorrow

| July 18, 2013

By Chris Pendl
Bonneville Seattle
Creative Director

pendlchriswriterppm (2)SEATTLE — PPM stands for Personal People Meter and is Arbitron’s audience measurement platform.  Arbitron lists the markets using PPM on their website.

There seems to be a new platform to distribute radio programming every few months.  The most-recent addition is the Swell smartphone app—and that is added to the already-long list of podcast aggregators, video streams, audio streams, and station smartphone apps, to name a few.  With radio audiences fragmented on different distribution platforms, it’s important to confirm all of our published content has the proper encoding to receive listening credit.
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How Much is a Listener Worth? Here’s How to Figure it Out (Using, Ugh, Math!)

| July 2, 2013

Chris Pendl
Bonneville Seattle
Creative Director

SEATTLE — What if you knew how much an average listener contributed in daily, monthly, or even annual revenue to your station?  And what if you could use that data to help drive decisions in what promotions make sense for existing listeners and which marketing channels are best for new listeners?  You can, and here’s how to do it.

The ratings data used in the example below is standard for all Arbitron subscribers.  The revenue figures are fictional.

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