March 2024 PPM Ratings Takeaways – Part Three
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
PORTLAND
News/Talk
KXL 6.9 – 6.5, #2 – #2
KEX 1.5 – 1.8, #21 – #20
KUFO .8 – .8, #24 – #23
KPAM .1 – .2, #34 – #32
News
None
Sports Talk
KFXX 1.6 – 1.5, #20 – #21
KXTG 1.2 – 1.5, #22 – #21
KPOJ .6 – .5, #26 – #26 (Trailblazers)
KMTT .1 – .2, #34 – #32
KFXX Stream DNA – .1, DNA – #36
Public Radio News/Talk
KOPB 5.1 – 5.8, #4 – #3
KOPB Stream 1.0 – .7, #23 – #25
CHARLOTTE
News/Talk
WBT-AM/FM 4.6– 4.0, #8 – #8
News
WRFX-HD2 DNA – DNA, DNA – DNA
Sports Talk
WFNZ-FM 3.4 – 3.9, #14 – #9 (Hornets)
WSOC-HD3 DNA – DNA, DNA – DNA
Public Radio News/Talk
WFAE 4.9 – 4.4, #6 – #6
WNSC .8 – .8, #18 – #20
WFAE-HD3 DNA – DNA, DNA – DNA
SAN ANTONIO
News/Talk
WOAI 2.7– 2.6, #14 – #14 (Spurs)
KTSA 2.3 – 1.9, #16 – #17
News
None
Sports Talk
KTFM .9 – .8, #25 – #24
KTKR .5 – .5, #30 – #29
KZDC .3 – .4, #33 – #32
Public Radio News/Talk
KSTX 2.3 – 2.7, #16 – #13
SACRAMENTO
News/Talk
KFBK-AM 7.3 – 6.5 #3 – #4
KSTE-AM 2.9 – 2.5, #12 – #16
News
None
Sports Talk
KHTK 1.4 – 1.7, #18 – #18 (Kings)
KIFM .9 – .9, #23 – #21
KIFM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
KXJZ 2.8 – 2.8, #13 – #13
KQEI .3 – .3, #27 – #22
KQED .1 – .1, #29 – #29
KUOP DNA – DNA, DNA – DNA
PITTSBURGH
News/Talk
KDKA-AM 4.5 – 3.8, #9 – #10
KDKA-AM Stream .3 – .2, #23 – #25
News
None
Sports Talk
KDKA-FM 7.6 – 8.4, #3 – #2
KDKA-FM Stream .6 – .4, #19 – #21
WBGG DNA – .1, DNA – #26
Public Radio News/Talk
WESA 5.2 – 5.2, #8 – #8
Note: Sports/talk KDKA-FM’s +.8 (7.6 – 8.4) represents Pittsburgh’s largest (6+) February 2024 – March 2024 increase.
SALT LAKE CITY
News/Talk
KSL-AM/FM 6.4 – 6.7, #3 – #2
KNRS-AM/FM 3.1 – 2.6, #13 – #17
KKAT DNA – DNA, DNA – DNA
News
None
Sports Talk
KALL .8 – .9, #23 – #23
KZNS-FM .7 – .5, #24 – #24 (Utah Jazz)
KZNS-AM .1 – .3, #28 – #26 (Utah Jazz)
KZNS-AM Stream .1 – DNA, #28 – DNA (Utah Jazz)
KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)
KOVO DNA – DNA, DNA – DNA
Public Radio News/Talk
KUER 2.8 – 3.4, #15 – #13
KBYU-HD2 Stream .3 – .1, #27 – #27
KUMT DNA – .1, DNA – #27
LAS VEGAS
News/Talk
KMXB-HD3 .9 – 1.1, #26 – #26
KXNT .6 – .5, #29 – #30
KMZQ DNA – .1, DNA – #37
KXNT Stream .1 – DNA, #36 – DNA
News
None
Sports Talk
KKGK .3 – .6, #32 – #28 (Golden Knights)
KWWN .6 – .4, #29 – #32
KRLV .2 – .2, #34 – #33
KENO DNA – .1, DNA – #37
Public Radio News/Talk
KNPR 1.6 – 1.7, #22 – #22
ORLANDO
News/Talk
WTKS 5.0 – 5.9, #7 – #5
WDBO 3.1 – 3.5, #13 – #12
WFLF .8 – .7, #19 – #19
WFYY-HD3 .3 – DNA, #24 – DNA
News
None
Sports Talk
WYGM .8 – .8, #19 – #18 (Magic)
WOCL-HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WMFE 2.4 – 1.7, #14 – #15
CINCINNATI
News/Talk
WLW 10.2 – 11.3, #2 – #1
WKRC 6.1 – 6.0, #5 – #5
News
None
Sports Talk
WCKY 1.1 – 1.0, #19 – #19
WSAI .6 – .6, #21 – #21
Public Radio News/Talk
WVXU 3.1 – 3.2, #10 – #10
Note: In addition to advancing to #1, news/talk WLW’s +1.1 (10.2 – 11.3) represents Cincinnati’s largest (6+) February 2024 – March 2024 increase.
CLEVELAND
News/Talk
WTAM 5.8 – 5.4, #9 – #9 (Cavaliers)
News
WMMS-HD2 DNA – .1, DNA – #23
Sports Talk
WKRK 3.7 – 4.3, #11 – #10
WKRK Stream .4 – .4, #21 – #21
WARF .2 – .2, #22 – #22
Public Radio News/Talk
WKSU 6.4 – 7.2, #6 – #5
WKSU-HD4 DNA – DNA, DNA – DNA
KANSAS CITY
News/Talk
KMBZ-FM 4.4 – 5.3, #6 – #4
KCMO-AM 2.3 – 2.0, #14 – #16
KMBZ-AM 1.8 – 1.4, #17 – #18
KMBZ-FM Stream .8 – 1.0, #22 – #22
KCMO-AM Stream DNA – DNA, DNA – DNA
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 3.0 – 1.8, #12 – #17
KCSP Stream .3 – .1, #25 – #29
KWOD .1 – .1, #28 – #29
Public Radio News/Talk
KCUR 2.9 – 2.9, #13 – #12
KANU-HD2 DNA – DNA, DNA – DNA
Notes: News/talk KMBZ-FM’s +.9 (4.4 – 5.3) represents Kansas City’s biggest (6+) February 2024 – March 2024 increase.
Conversely, sports/talk KCSP’s -1.2 (3.0 – 1.8) is the market’s largest (6+) February 2024 – March 2024 decrease.
COLUMBUS
News/Talk
WTVN 5.3 – 5.2, #7 – #8
News
WYTS DNA – DNA, DNA – DNA
Sports Talk
WBNS-FM 7.2 – 8.6, #2 – #2 (Blue Jackets)
WBNS-AM .3 – .4, #21 #20 (Blue Jackets)
WMNI .1 – .3, #22 – #22
WBNS-FM HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WOSU 5.6 – 5.9, #6 – #6
Note: Sports/talk WBNS-FM’s +1.4 (7.2 – 8.6) represents Columbus’ largest (6+) February 2024 – March 2024 increase.
Up next: March 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
director Mark Garrison after he asked if President Joe Biden suffers from dementia. Garrison did ask Jean-Pierre that question and she responded, “Mark, I can’t even believe you’re asking me this question. That is an incredibly offensive question to ask.” Then, after presenting the president’s accomplishments, Jean-Pierre thanked Garrison and ended the call. The White House says WBT was given seven minutes as part of Jean-Pierre’s media schedule and that she ended the interview at that time. The White House also suggested that the station employed a bit of theater by adding a dial-tone sound effect to the end of the interview that its phones don’t make after a call ends. 
The third of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM slips one-tenth to finish with a 6.9 share (6+, weekly AHQ share) but remains ranked #2 in the market, while iHeartMedia’s news/talk KEX-AM adds three-tenths for a 1.5 share finish good for the #21 rank. In San Antonio, iHeartMedia’s news/talk WOAI sheds three-tenths to finish with a 2.7 share and falls one spot to the #14 rank, while Alpha Media’s news/talk KTSA is steady at a 2.3 share but rises two spots to the #16 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises nine-tenths for a 6.4 share finish but remains ranked #2, while iHeartMedia’s KNRS-AM/FM dips four-tenths to a 3.1 share but stays put at the #13 rank. 
The third of four rounds of ratings information from Nielsen Audio’s January 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey covered January 4 – 31. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM shoots up 2.1 shares for a 7.0 share (weekly, 6+ AQH share) finish and rises to the #2 rank in the market, while iHeartMedia’s news/talk KEX-AM adds one-tenth to finish with a 1.2 share good for the #22 rank. In San Antonio, iHeartMedia’s news/talk WOAI adds six-tenths to wrap the survey with a 3.0 share good for the #13 rank, while Alpha Media’s news/talk KTSA tacks on half a share for a 2.3 share finish that lifts it to the #18 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises 1.9 shares to finish with a 5.5 share and climbs to the #3 rank, while, iHeartMedia’s news/talk KNRS-AM/FM adds 1.3 shares for a 3.5 share finish good for the #13 rank. 
retired from the station in 2016. Over the years, his focus was often on court reporting and the criminal justice system. He covered multiple Space Shuttle launches, the 1988 Democratic National Convention, the Jim Bakker trial, Hurricane Hugo, the crash of USAir Flight 1016, and the Rae Carruth trial. In 1990, he traveled with a North Carolina political and trade delegation to Germany during the aftermath of the fall of Communism in Eastern Europe and the German reunification. WBT says that Barroll and fellow anchor John Stokes were the backbone of its news operation for over 30 years. His daughter Amy posted to social media: “I will miss this man so, so much. He passed away this morning from an exceedingly aggressive mantle cell lymphoma. He was a completely healthy man a month ago. I am the luckiest person in the world to have called him my father.”
The third of four rounds of ratings data from Nielsen Audio’s Holiday 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered December 7, 2023, through January 3, 2024. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In Portland, Alpha Media’s news/talk KXL-FM falls a full share to a 4.9 share (weekly, 6+ AQH share) dropping from the #3 rank to #6, while iHeartMedia’s news/talk KEX-AM loses one-tenth to finish with a 1.1 share good for the #21 rank. In San Antonio, iHeartMedia news/talk WOAI dips three-tenths to a 2.4 share good for the #15 rank, while Alpha Media’s news/talk KTSA sheds two-tenths to finish with a 1.8 share and is steady at the #19 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM declines 2.8 share for a 3.6 share finish that leaves it ranked #9, while iHeartMedia news/talk KNRS-AM/FM dips six-tenths to a 2.2 share good for the #17 rank. 
at Wingate University’s Batte Fine Arts Center. The event will be moderated by personalities Bo Thompson and Beth Troutman and will feature questions for the candidates presented by the station’s late morning host Vince Coakley, afternoon host Brett Winterble, evening host Brett Jensen, and news director Mark Garrison. It will also include a 30-minute lead-in show hosted by Thompson and Troutman. All six registered candidates for the seat have accepted invitations to take part in the commercial-free broadcast. 
The third of four rounds of ratings data from Nielsen Audio’s November 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered October 12 through November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media news/talk KXL-FM is flat with a 6.9 share (weekly, 6+ AQH share) but rises to the #2 rank, while iHeartMedia’s crosstown news/talk KEX-AM dips one-tenth to a 1.6 share and remains ranked #21. In San Antonio, iHeartMedia news/talk WOAI adds three-tenths to finish with a 3.1 share but falls back to the #14 rank, while Alpha Media’s news/talk KTSA declines four-tenths to a 2.2 share and slips to the #17 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM loses eight-tenths and wraps the survey with a 6.1 share that leaves it ranked #4, while iHeartMedia news/talk KNRS-AM/FM rises a full share to a 3.9 share and leaps to the #9 rank. 
The third of four rounds of ratings data from Nielsen Audio’s October 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered September 14 through October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM rises two-tenths to finish with a 6.9 share (weekly, 6+ AHQ share) that keeps it locked in the #3 rank, while iHeartMedia’s news/talk KEX-AM, adds three-tenths for a 1.7 share good for the #21 rank. In San Antonio, iHeartMedia’s news/talk WOAI-AM tacks on two-tenths for a 2.8 share finish that lifts it to the #13 rank, while Alpha Media’s news/talk KTSA-AM rises four-tenths to a 2.6 share and climbs to the #15 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rockets up 1.7 shares for a 6.9 share that puts it in the #2 rank, while iHeartMedia’s news/talk KNRS-AM/FM plunges 1.1 shares to a 2.9 share that puts it in the #15 rank. It should be noted that Nielsen released updated information for the Nassau-Suffolk (Long Island) and Riverside markets and that is now reflected in the first-round report. 
The third of four rounds of ratings information from Nielsen Audio’s September PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Sacramento, iHeartMedia news/talk KFBK-AM/FM adds four-tenths to finish the survey with a 10.1 share (weekly, 6+ AQH share) and claims the #1 rank in the market, while sister news/talk KSTE-AM falls four-tenths to a 3.3 share good for the #12 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM rises three-tenths for a 5.2 share finish and remains ranked #5, while iHeartMedia’s KNRS-AM/FM adds six-tenths for a 4.0 share finish that lifts it to the #9 rank. And in Orlando, iHeartMedia talk outlet WTKS-FM is up two-tenths for a 4.6 share finish but falls to the #8 rank, while Cox Media Group news/talk WDBO remains steady with a 3.4 share but rises to the #12 rank.