Tag: "call to action"

The Best Talk Station Ever: What the Radio Industry Can Learn from WMCA, Circa 1980

| August 25, 2014

By Bill Brady
Futures & Options, Inc.
President/CEO

 

bradybillwmca - oldJUPITER, FL — WMCA was the “little engine that could.”  In the 60s, it battled WABC for “top 40” supremacy in New York.  By the 70s, WMCA was “New York’s Conversation Station” and was giving legendary talk and variety station WOR a run for its money.  As a 5,000 watt station at 570, WMCA was always punching above its weight class against 50,000 watt flamethrowers WABC and WOR in the sprawling New York metropolitan area.

In 1980, WMCA had assembled a veritable All Star team of talk talent in the prime of their careers.

The irascible Bob Grant did mornings followed by Sally Jessy Raphael (9:00 am -12:00 noon), Barry Gray (12:00 noon – 2:00 pm) and Bruce Williams (2:00 pm -4:00 pm) middays, Barry Farber in afternoon drive (4:00 pm – 7:00 pm), the CBS Mystery Theatre early evenings, Candy Jones, Mets baseball and Islanders hockey at night and Larry King overnight.  Art Rust, Jr. hosted Sports Talk on weekends.

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The Social Media Trick You Don’t Know
You Know

| July 29, 2013

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — One of the hot phrases in social media and content management right now is “call to action.”  It’s a phrase I remember hearing not long after I first got into radio.  However, now it’s a major buzz word in the digital media world, where it’s a new and rapidly evolving concept.

As I learned it in radio, it was a phrase that basically asked for the sale for whatever was being promoted at the time.  “So join us at noon and phone in your request.”  “Make sure you come early for this special sale.”  “We’re offering free trials of this special new weight loss product, but only if you call before midnight.”

A call to action is the tool that turns a flat spot, promo or jock liner into one that directs the listener to take some action.  Thus, it takes something ineffective and makes it effective.

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