Tag: "call screening"
By Holland Cooke
Holland Cooke Media
Talk Radio Consultant
BLOCK ISLAND, RI — Call screeners are talk radio’s unsung heroes. Properly tasked, they can help make your show more interesting; and if you’re doing a weekend ask-the-expert show, a deft screener can help improve the return on your investment in talk radio.
The more callers the better
Not just quantity, because it’s YOUR show. But lots of quality callers can make your show sound popular, and interactive, like all the other media choices listeners now make.
If your station provides a call screener, here are some fundamentals you should share. If your station doesn’t provide a screener, you should. It won’t be expensive, and will be well-worth it.
This is something a teenager can do. Possibly your teenager could actually earn his or her allowance, as your screener. And here’s why.