Tag: "call screening"

Have You Hugged Your Call Screener Today?

| March 9, 2015

By Holland Cooke
Holland Cooke Media
Talk Radio Consultant

cookewriterBLOCK ISLAND, RI — Call screeners are talk radio’s unsung heroes.  Properly tasked, they can help make your show more interesting; and if you’re doing a weekend ask-the-expert show, a deft screener can help improve the return on your investment in talk radio.

The more callers the better 

Not just quantity, because it’s YOUR show.  But lots of quality callers can make your show sound popular, and interactive, like all the other media choices listeners now make.

If your station provides a call screener, here are some fundamentals you should share.  If your station doesn’t provide a screener, you should.  It won’t be expensive, and will be well-worth it.

This is something a teenager can do.  Possibly your teenager could actually earn his or her allowance, as your screener.  And here’s why.

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Note to Talk Radio Producers

| July 12, 2013

By Bob Lonsberry
WHAM, Rochester/WSYR Syracuse
Talk Show Host


MOUNT MORRIS, NY — This is a note to radio producers.

More specifically, it is a note to my radio producers.

Here’s how I want it done.

That might sound demanding or haughty, and it might be. But it’s better to know what you’re shooting for than to muddle around and never quite catch on.

And I’ve had enough of that.

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