Tag: "business owner"

Pending Business: Minimizing Risk

| November 30, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Beyond the pandemic, what do you think is the single biggest obstacle to overcome in the mind of any local business owner?

I first came across the research when I was educating my teams on how competitive media sells. Back then the research was clear that 52% of local business owners considered advertising high risk. Imagine how the local business owner feels today.

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Pending Business: Masks, Appointments, and Social Distancing

| May 11, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — As restrictions are slowly lifted in your area, businesses will cautiously reopen.

Given the current unpredictable business environment, your challenge is to be at your best. Stay smart about what and how you’re selling.

As local business categories slowly come back to life, dealing with restrictive guidelines never before anticipated, marketing dollars may take a more cautious path to recovery.  Some of your advertisers are dealing with the logistics of government-funded loans to bridge the gap, and the new challenges that will arise. Will hours and operations ever be the same as before the coronavirus pandemic? Some businesses will be overwhelmed powering through phone messages for appointment — think hair salon, personal grooming. And other businesses may never re-open.

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