Tag: "Bryan Moffett"

Radio: Playing Catch-Up to Our On-Demand Culture

| April 7, 2014

RAIN Summit West coverage by media consultant Holland Cooke 

 

cookewriterLAS VEGAS — When I joined Netflix, TV listings instantly became less interesting.  And less interesting yet when I installed the Roku box.  If you have Apple TV, you can relate.  Ditto Google Chrome.

Radio remains a vital first informer when the fit hits the shan.  We do live real-time real well.  But AM/FM broadcasters are late to address the convenience use behavior listeners demonstrate via DVR use and “House of Cards” binge-watching.  Meanwhile, advertising dollars are flowing, not leaking, to the digital platform.

Read More