Tag: "Brendan Regan"

RAIN Summit Nashville 2016

| September 21, 2016

By Holland Cooke
Media Consultant

 

cookewriterNASHVILLE — The NAB/RAB Radio Show is underway today in Music City, but several hundred of us arrived a day early for Tuesday’s Radio And Internet News event.  Some attendees I spoke with came only for the RAIN conference, a full day agenda on state of the art in Internet-delivered audio.

“Embrace the future!”

RAIN publisher Kurt Hanson’s State of the Industry presentation summarized Edison Research and other data I’ve covered here; and he urged that broadcasters show up everywhere listeners now use to consume audio.  Use is migrating from “single-purpose AM/FM receivers to multi-purpose connected devices.”  1 of every 5 audio minutes are now heard via smartphone.

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