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A social media arrow in your quiver would help open doors to more potential interactive clients
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — Good radio salespeople I’ve worked with pride themselves on being smart, helpful marketers, not just spot-schleppers.
So here’s an opportunity for our interactive sellers. We offer some great digital marketing tools to our clients, such as hyper-targeted streaming spots, eye-catching interactive ads on our sites, insertions in database emails, and sponsorships of texting programs. But what about the hottest digital marketing tool today, social media?
This is where I need to play the sound effect of crickets chirping.