Tag: "branding expert"
Open Letter to Rush: Marketing and Branding Expert Warns Host to Do a “Brand Over” Before it is Too Late. Author, broadcaster and branding consultant, Dr. John Tantillo, tells Rush Limbaugh that he must act quickly to offset the negative campaigning being waged against him, his style of talk and, resultantly, all of talk radio in the commercial/advertising arena. In an open letter to the star host posted today exclusively in TALKERS (5/20), Tantillo suggests, “Rush, when products reach the maturity stage, the textbook answer is to address it by stressing product benefits and differences. In your case, Rush this is rather easy. You wrote the book on talk and created an entire lucrative advertising model around it. You simply are all about talk and making a profit from it. This is something that they cannot take away from you, or as I would like to say: ‘It’s your brand.’ And because this is your brand, you should work from there when commencing your brand over. That’s right — brand over, not that inane ‘make over’ where consultants who don’t really know you, advise you to become something that you are not. No, Rush, a brand over, is for you and will take the Rush from the inside and makes the necessary alterations to the outside. All good! Your centering mission should be: ‘To thy own brand be true,’ where any and all changes about your brand come from there.” Tantillo offers a compelling 10 step strategy that Rush can take to turn around the campaign being waged by his critics and set himself on a successful course for the next stage of his maturing brand. To read the letter in its entirety, please click here.
Mignon Clyburn in as Acting Chairperson of the FCC. As announced, Julius Genachowski has exited the Federal Communications Commission where he was chairman and commissioner Mignon Clyburn will serve as acting chair until the confirmation process for the new chairman has taken place. Nominee Tom Wheeler’s confirmation has been delayed until later in June. Last week the Commerce Committee announced the confirmation hearings would not take place this week.
Time to Clean Up Digital Space for Summer. With Memorial Day weekend about to roll around, digital radio consultant and TALKERS columnist Chris Miller suggests this is a good time to start making big moves in small chunks and get your website and social media initiatives up to speed with a little upgrading. In a new column posted today (5/20) Miller offers a punch list of items you can work on each week between now and Labor Day to get your website and social media fixed up, and ready to totally support your on-air product this fall! They include writing down your goals, taking something OFF your website, picking fonts and colors, freshening your Facebook page cover photo, checking your tabs for relevance, cutting back on posts by setting and raising your standards, focusing Twitter on something specific, and properly prioritizing Instagram, YouTube and Pinterest by de-emphasizing them as social sites and using them more for storage and as content channels. To read Chris Miller’s entire article, click here.
Internationally Known American Broadcaster Living and Working in London Shares his Perspective on the Radio Business from the Other Side of the Pond. They might be speaking English, but the comparisons break down quickly after that. American radio broadcaster Charlie Wolf has been living and working in the UK for years, holding on-air positions at a number of leading British media outlets from the legendary “pirate radio” to the BBC. During these years, he has become somewhat of an in-house UK “go-to” guy explaining, debating and in most cases defending the American position on issues as seen from the English point of view. In an exclusive commentary posted today (5/20) in TALKERS, Wolf shares his observations and insights about how very different talk radio is in the UK than it is in the US. To read his entire provocative piece, click here.
‘America’s Morning News’ Host John McCaslin Addresses Small Business Finance Conference. America’s Radio News Network executive vice president John McCaslin (holding mic) is pictured here at the 2013 NADCO “Game Change” conference held over the weekend. The conference was for companies certified by the Small Business Administration to provide loans for small businesses, which create two-thirds of the nation’s new jobs. McCaslin, who also hosts the nationally syndicated “America’s Morning News” program, told the packed house at San Diego’s Hotel Del Coronado where he thinks the economy — and the unrelated overnight trio of scandals rocking President Obama — are headed in the coming months. The veteran newsman was among the “Inside Washington” speakers. Besides much-needed job creation, the four-day conference — sponsored by Bank of America/Merrill Lynch, Credit Suisse, and Wells Fargo — centered on the new VetLoan Advantage Program for members of the U.S. military returning home from overseas deployment.
Worlds Collide on Opie & Anthony’s SiriusXM Show. SiriusXM’s Opie & Anthony are known for broadcasting the unusual but this collage of guests from disparate worlds really takes the cake. Picture here are (from l-r) comic Colin Quinn, celebrity chef Guy Fieri, SiriusXM host Anthony Cumia, country music superstar Trace Adkins, SiriusXM host Opie Hughes, and comic Tom Papa. The collision happened on the O&A show last week as the four guests all happened to be scheduled for the same day and appeared on the program at the same time.
Radio Advertising Bureau Unveils New ‘State-of-the-Art’ Website. The RAB proudly announces the debut of the new www.RAB.com . Calling it an “updated, fresh design,” the RAB says the new site was created “with today’s mobile salesperson in mind.” The site uses a responsive design that automatically reacts to a visitor’s screen size, so RAB members can search for vital sales intelligence, consumer insights and sales material support no matter if they’re on their desktop, in the office, or using any mobile device including tablets and smart phones. The section for radio managers, account executives and associate members is navigated through the 7 Steps to Selling Success, a set of principles reinforced through RAB Professional Development training and certification courses. It features sections devoted to prospecting, appointments, research, creative, and proposals and presentations. Managers will also find their own dedicated section with important links to RAB Professional Development, management articles, and sales tips. Radio account executives will find a number of new and exciting features including “Trending Now on RAB.com.” Based on real-time traffic across the new RAB.com, account executives will see what topics, articles, reports, etc. are growing in popularity. Favorite RAB services such as Articles on Demand, Instant Backgrounds, prospecting reports, consumer profiles, commercial scripts, mp3 commercial audio and RAB’s co-op library are all available on the site with easy-to-find functionality. RAB president and CEO Erica Farber says, “The RAB prides itself on delivering the most current products, information and resources to our members. Redesigning this site with total mobile capabilities was a ‘must have.’ In order to remain competitive, our members need to access current services and data while on the go.”
CBS Radio Philadelphia’s Marc Rayfield to Be Inducted into Philadelphia Jewish Sports Hall of Fame. CBS Radio proudly announces that Philadelphia SVP and market manager Marc Rayfield is being inducted into the Philadelphia Jewish Sports Hall of Fame in a special ceremony on Monday, May 20. Rayfield will be inducted along with basketball coach Larry Brown and seven other talented honorees. The Philadelphia Jewish Sports Hall of Fame and Adolph and Rose Levis Museum (PJSHOF) is celebrating its 16th anniversary at a reception to today at 5:30 pm. Rayfield is the vice president of WIP SportsRadio, one of the nation’s most respected all sports stations. WIP is known for innovation in business such as the first studio naming rights partnership in the United States with Tastykake. WIP is home to Angelo Cataldi and the morning team. The station also annually hosts one of the largest radio promotions in the country, Wing Bowl, prior to the Super Bowl in front of a sold-out crowd at the Wells Fargo Center. Rayfield is currently responsible for live broadcasts of the Phillies, Eagles and Philadelphia Union as well as Temple, St. Joe’s and Villanova athletics.