Tag: "brand-building"

Wednesday, October 9, 2019

| October 9, 2019

FOX News Radio Utilizing Series of Hosts in 12:00 noon – 3:00 pm ET Slot Beginning with Harry Hurley as Immediate Replacements for Starnes.  As reported in TALKERS (10/3), FOX News Radio has kicked off a midday show titled, “Fox Across America,” to replace Todd Starnes (who departed the network last week) in its midday 12:00 noon – 3:00 pm ET slot.  Reports indicate that Fox will be filling the vacancy with a series of hosts with no word yet on the company’s timetable or whether it is even looking for a permanent talent to take over the show.  The first host being utilized in the position is WPG, Atlantic City morning host Harry Hurley who, in addition to his daily morning show, has been serving as one of the top fill-in personalities on the network for more than a year.  Hurley, a member of the TALKERS “Heavy Hundred” and the 2019 New Jersey Broadcasters Association “Broadcaster of the Year,” has been hosting “Fox Across America” since last Thursday (10/3).   He has hosted mornings in Atlantic City for more than a quarter century where he enjoys legendary status.

TALKERS News Notes.  Sports talk radio pro Chris Carlin announces via Twitter that he’ll be doing some fill-in work on ESPN’s WEPN, New York with afternoon drive host Michael Kay when Peter Rosenberg takes time off for the Jewish holidays.  Carlin was let go from Entercom’s crosstown sports talker WFAN last month as the station pared some expense from its early afternoon show that featured Carlin, Maggie Gray, and Bart Scott…..PRX announces that it is ending production of “Studio 360 with Kurt Andersen” after 20 years.  PRX chief content officer John Barth comments, “‘Studio 360’ has presented a who’s who of diverse cultural leaders, performers, and creators with verve and style.  Anchored by Kurt Andersen’s sharp, inquisitive, free-range mind and personality, a generation of creative producers has explored an impressive scope of arts and culture.  We’re proud of all that ‘Studio 360’ has brought into the lives of listeners over a remarkable 20 years.”…..MLive.com reports on the sale of Michigan radio group Jackson Radio Works from owners Susan and Bruce Goldsen to Jamie and Katina McKibbin.  Jamie McKibbin has worked for the company – as a radio host, station manager, and since 2015 as general manager – for the past 23 years.  The cluster includes news/talk WKHM-AM/W268CA, sports talk WKHM-HD2/W270CJ, CHR WKHM-FM, and country WIBM-AM/W240DG “The Power Cow.”  Jamie McKibbin says, “I love Jackson, I love the community, I love being a part of the community.  I’ve had a passion for radio since I’ve been a kid.”…..Salem Media Group closes on the swap of KKOL-AM, Seattle to Intelli LLC for that company’s KPAM-AM, Portland.  Salem has been airing its conservative news/talk with its Salem Radio Network programming on the station as “AM 860 The Answer” under an LMA.  Jorgenson Broadcast Brokerage was the exclusive broker for this deal.

Impeachment Inquiry, Bidens’ Ukraine Business, 2020 Presidential Race, U.S.-Syria Policy, and NBA-China Controversy Among Top News/Talk Stories Yesterday (10/8). The Democrats’ impeachment inquiry against President Trump and his administration’s announced refusal to cooperate with requests for documents and testimony; the Republicans’ interest in the Ukraine dealings of Hunter and Joe Biden; the Democrats vying to challenge President Trump in 2020; the U.S. military policy in Syria as Turkey prepares to invade Northern Syria; and the NBA’s controversial relationship with China after the Houston Rockets’ general manager made a public statement supporting Hong Kong protestors were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Stephens Media Group Closes on Mapleton Acquisition. The $21 million deal that transfers 37 radio stations from Jim Shea-led Mapleton Communications to David StephensStephens Media Group closes.  The deal includes seven stations in the Medford, Oregon market; six stations in Merced, California, five in the Monterey, California market; six stations in the Redding, California market; six signals in Spokane, Washington; three stations in Alexandria, Louisiana; and four stations in Monroe, Louisiana.  The acquisition doubles the size of Stephens Media and completes Mapleton’s exit from the radio business.  KALIL & CO., INC. was the exclusive broker for this transaction.

WWO Blog: Marketers on Audio.  In this week’s blog from Westwood One, data from presentations at the recent 2019 ANA Masters of Marketing conference is presented for the radio industry.  WWO says three hot topics were audio, brand building, and the power of emotion.  Some of the positive news regarding audio included the observation from Accenture Interactive that, “Forward-looking CMOs recognize the growing potential of audio and interactive voice as a dominant medium, elevating the importance of determining smart marketing strategies that can deliver brand messaging without a screen.”  Also noted was Proctor & Gamble’s use of AM/FM radio: “Major brands like P&G are using AM/FM radio to supplement digital and make their TV better.  Marketers and agencies were amazed to learn that P&G is now America’s fifth-biggest advertiser on American AM/FM radio after being absent from AM/FM radio for decades.”

Beasley Feted at ‘Free Speech Gala.’ Pictured above is Beasley Media Group chief executive officer Caroline Beasley (right) with Frederick J. Ryan, publisher and CEO of The Washington Post (left) and Media Institute president Richard Kaplar (center) at Monday’s 40th Annual “Free Speech Gala” at the Four Seasons Hotel in Washington, DC.  Beasley received the American Horizon Award for her visionary industry leadership in helping grow a family-owned radio business from a single AM station into a 65-station multi-media corporation.  Ryan received the Freedom of Speech Award for upholding principles of free speech and free press throughout a journalism career that has spanned print, broadcast, cable, and digital media.  FCC Commissioner Geoffrey Starks delivered the keynote remarks.  Photo: Gerald Barnes

Music Radio News and Career Moves. In celebration of the release of his autobiography, Me: Elton John (2019, Henry Holt & Co), Elton John and iHeartMedia are teaming up for an exclusive event on Wednesday, October 16 at 10:00 pm ET (7:00 pm PT) at iHeartRadio Theater in Los Angeles in which the company will host “iHeartRadio ICONS with Elton John.”  The event will feature an exclusive interview hosted by Jim Kerr and will be broadcast across more than 297 iHeartMedia stations digitally on “Big Classic Hits” and “Soft Rock.”  The CW Network will also livestream the event on The CW App and CWTV.com…..iHeartMedia Atlanta announces that Enrique Santos will anchor mornings on its Spanish hits WBZY “La Z 105.3.”  The “Tu Mañana con Enrique Santos” morning show will air from 6:00 am to 10:00 am.  Station PD Orlando Rosa says, “With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we’re excited to welcome a top-rated, on-air talent like Enrique Santos in morning drive on ‘105.3 La Z’ with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique.”…..WAY-FM chief operating officer Lloyd Parker announces that current Charleston station manager Brian Driver is named general manager for the WAY-FM properties in South Carolina.  Driver comments, “Thirty-one years ago as a 15-year-old in Dallas getting started in radio, I could have never imagined I would have the opportunity that I now have today.  I have been honored to work for WAY-FM in every facet that I have since day one and could not have gotten as much accomplished in Charleston without the help and leadership of Jim Marshall.  To now be the general manager of WAY-FM Charleston, in such an incredible ministry, is an absolute honor and a blessing that I could not have imagined.”

Tuesday, May 28, 2019

| May 28, 2019

PPM Analysis: News/TalkTALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April 2019 PPM survey, today focusing on news/talk radio.  The transition from the March PPM survey to the April PPM survey was good to about a third of the news/talk stations on our panel who saw their weekly, 6+ AQH share go up.  But, 44% of news/talkers saw their numbers fall.  Comparing April 2018 to April 2019 data, almost half of the news/talk stations on our panel were down (49%) and 41% were up, led by Entercom’s WTIC-AM, Hartford (+1.8), Cumulus Media’s WBAP, Dallas (+1.5), and iHeartMedia’s WREC, Memphis (+1.2).  In April, three news/talk stations ranked #1 in their respective markets: Entercom’s KMOX, St. Louis; Townsquare Media’s WKXW, Middlesex; and Cox Media Group’s WOKV-FM, Jacksonville.  See all the data in Mike Kinosian’s report here.

FOX Sports Radio’s Clay Travis Debuts New ‘Wins & Losses’ Podcast. Sports media personality Clay Travis – host of FOX Sports Radio’s daily “Outkick the Coverage” program – is premiering a new iHeartRadio Original Podcast called, “Wins & Losses with Clay Travis,” on the iHeartPodcast Network.   The show will feature “candid, in-depth conversations with the biggest names in sports, entertainment, business, and beyond, who will discuss their inspiring journeys to success, including their wins and losses along the way.”  The first episode includes a conversation with sports journalist Jason Whitlock. Travis says, “I love doing daily radio, but most of the time, it’s about reacting to the most recent 24 hours of news – the game that ended the night before, the big free agent signing, the latest player, coach or owner to run afoul of the law.  My goal with this new podcast is to create a series of long-form conversations with fascinating people that are just as good a year from now, or even five years from now, as they are today.”

Monday Memo: Be Yourself.  This week’s Monday Memo from consultant Holland Cooke comes a day late thanks to the Memorial Day holiday.   Today, Cooke shares some simple advice for talk radio hosts and DJs from Howard Stern, Rush Limbaugh, Oscar Wilde, and even Dr. Seuss, who happens to share a birthplace with HC. Read it here.

Trump’s Japan Visit, Midwest Weather, U.S.-China Relations/Trade War, 2020 Presidential Race, European Nationalist Movements/Anti-Semitism, Memorial Day Holiday, and Mt. Everest Deaths Among Top News/Talk Stories over the Weekend.  The president’s visit to Japan; the devastating storms that swept across Ohio; China’s anger over John Bolton’s meeting with Taiwan leaders and the U.S.-China trade war; the Democrats vying to challenge Donald Trump in 2020; the weekend’s elections in European nations that saw victories for nationalist politicians and the related rise of anti-Semitism across the Continent; the Memorial Day holiday; and deaths on the crowded peak of Mt. Everest were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Saga’s Nystrom on Brand Building and Digital Attribution. In a piece published in Medium, Saga Communications VP of digital media Matt Nystrom pens an “open letter to my colleagues in the radio industry” in which he says that “appetites for on-demand information have traditional media sellers feeling compelled to measure the efficacy of their products in ways that undermine their core strengths.”  Specifically, he notes that digital attribution – measuring hits on a client’s website shortly after their spot airs on the radio to monitor traffic – is fraught with accuracy problems.  It’s understandable that radio wants to compete in the digital landscape, but it shouldn’t do so at the expense of its strength as a brand builder.  The problem is that brand building takes time and advertisers want immediate results.  Read his piece here.

TALKERS News Notes. The program schedule at Hubbard Radio’s sports talk KSTP-AM, Minneapolis-St. Paul “Skor North” changes this week with the addition of the daily “Twins Show” airing from 12:00 noon to 2:00 pm.  The station’s Vikings show, “Purple Daily,” moves to the 2:00 pm to 4:00 pm slot hosted by Matthew Collier…..WFMZ-TV, Reading, Pennsylvania reports that a local businessman may be the savior of news/talk WEEU, Reading.  The station is owned by the Reading Eagle Company – currently in bankruptcy protection – whose assets are being sold to MediaNews Group.  MediaNews Group does not want the station and says it will shut it down after the sale closes.  Enter local businessman Hamid Chaudhry.  He says he is interested in buying the station, telling the TV station, “I can’t imagine Berks County without WEEU.  It has a strong base.  It just needs somebody with a little bit of a vision who can change things.”…..Chicago media reporter Robert Feder writes that Entercom is promoting Chicago news pro Jim Gudas to full-time reporter on the afternoon/evening shift on WBBM-AM/WCFS-FM, taking the position that opened up when Bob Roberts retired last month.  Gudas previously served with Tribune’s crosstown WGN-AM and with the old WMAQ-AM…..Pictured below is “Radio’s Best Friend” Art Vuolo (right) with Indianapolis 500 winner  Simon Pagenaud (left).  Vuolo was in Indy to visit the Bob & Tom Carb Day remote broadcast at the Indy 500 grounds when he took the pic with Pagenaud.  Little did he know that Pagenaud would win the race!

Music Radio News and Career Moves. The nationally syndicated “The Ace & TJ Show” is now the morning program on iHeartMedia’s CHR WMKS, Greensboro “100.3 KISS FM.” Station program director Keith Allen says, “Pop culture fans in Greensboro have been dying to have a morning show to call their own and I’m excited for them to be able to wake up and listen to this top-rated show. Ace and TJ’s morning show is incredibly entertaining and I know it will truly resonate with the Triad audience.”…..Entercom appoints Andrea Hansen station manager and director of sales for its Madison trio of music stations – triple A WMMM “105.5 Triple M,” classic hits WOLX, and hot AC WMHX “MIX 105.1.”  She’s been serving the stations as general sales manager since 2015.  Entercom Madison SVP and market manager Chuck Sullivan says, “Andrea has done a tremendous job leading our sales team and is an invaluable resource to the culture of our company.  She has been instrumental in the growth of our client base and the training of the team.”…..Adams Radio Group LLC is agreeing to sell oldies WLYV-AM and translator W282CH in Fort Wayne, Indiana to Brian Walsh, owner of oldies WIOE-FM, South Whitley, Indiana.

How to Get a Brand-Building Website

| November 19, 2012

By Chris Miller
Chris Miller Digital        
SHAKER HEIGHTS — Maybe you have corporate people who have some control over the content and appearance of your website.  Maybe you’re the lone person at your station that really cares about the website.  If you’re in either one of these groups, you are not alone … not by a longshot!

I often hear digital issues spoken of in grandiose terms, so let me pass on a few practical website tips you can do at the station level, no matter what your corporate interactive people are doing.  They’re often brilliant experts on the web, but they’re not experts on radio.  They’re also certainly not experts on how the two fit together.

What’s the difference between your site and Google, YouTube and Facebook?  Those sites have a clear reason for being, and clean, well-organized content.  Get your page looking more Facebookish or YouTubeEsque, and you’ll go a long way towards building your website numbers.  Here are some nuts-and-bolts actions to get more people back more often and clicking on more stuff.

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