Tag: "brand-building"

How to Get a Brand-Building Website

| November 19, 2012

By Chris Miller
Chris Miller Digital        
SHAKER HEIGHTS — Maybe you have corporate people who have some control over the content and appearance of your website.  Maybe you’re the lone person at your station that really cares about the website.  If you’re in either one of these groups, you are not alone … not by a longshot!

I often hear digital issues spoken of in grandiose terms, so let me pass on a few practical website tips you can do at the station level, no matter what your corporate interactive people are doing.  They’re often brilliant experts on the web, but they’re not experts on radio.  They’re also certainly not experts on how the two fit together.

What’s the difference between your site and Google, YouTube and Facebook?  Those sites have a clear reason for being, and clean, well-organized content.  Get your page looking more Facebookish or YouTubeEsque, and you’ll go a long way towards building your website numbers.  Here are some nuts-and-bolts actions to get more people back more often and clicking on more stuff.

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