Malzberg
Dave Ramsey
Tag: "Brad Shepard"
Thursday, July 5, 2012
“Independence Day Wednesday” Provides Talk Radio with Interesting Programming Opportunities. According to a TALKERS magazine survey of talk stations across the country, the rare occurrence of July 4th falling on a Wednesday this year and not lending itself to a convenient four-day weekend, gave talk radio programmers an array of options in filling the schedule. Many gave their star performers the day off and replaced them with their own “best ofs.” Others used fill-in hosts – some cleverly taking it upon themselves to create their own Fourth of July “specials.” Others just did their shows as per the usual schedule. Almost all report that they spent extra time and attention revisiting the meaning of the holiday and the historic roots of American independence. Independence Day gives radio stations the opportunity to become engaged with local military, public safety, emergency response, community service and charitable organizations in their regions. WHYN, Springfield, Mass. morning co-host Brad Shepard performs his annual ritual of serving as master of ceremonies at the local East Longmeadow Independence Day Parade – a major two-hour regional tradition in Western Massachusetts drawing thousands of people. TALKERS publisher Michael Harrison, a resident of the area who attends the event each year, states, “Brad Shepard does a wonderful job announcing the details and color of this superb local parade for a large crowd of people who line the sidewalks and pack the town square in an idyllic New England small-town setting. It is an example of a beloved hometown radio personality engaging in true community involvement and a joy to behold.” Harrison (l) is greeted by Shepard (r) at the parade reviewing stand during a break in the action for a quick TALKERS photo.
When Is a Death Threat Free Speech? TALKERS legal editor Steven J.J. Weisman explains some of the legal background in the murky area of free speech and language that can appear to be a threat to someone’s health or life. In the wake of the case of Timothy Demeuse – a Milwaukee man charged with a misdemeanor for writing threatening language about WIBA, Madison-based talk host Vicki McKenna – Weisman says what is considered a punishable offense is not always easy to predict. Read his column here.
Red Zebra’s Washington Redskins Radio Network Re-Inks Sam Huff and Sonny Jurgensen. National Football League Hall-of-Famers Sam Huff and Sonny Jurgensen have both re-signed with the Washington Redskins Radio Network for the 2012-2013 football season. The two will be in the booth with play-by-play man Larry Michael and WTEM, Washington’s Rick “Doc” Walker will serve as sideline reporter. Due to the rigors of travel, the 78-year-old Huff will work 12 of the 20 games – all home games and two road contests. Sonny Jurgensen and Sam Huff have been broadcasting Washington Redskins games together since 1981 – a span of over 600 broadcasts, including 25 playoff games and all three Super Bowl victories.
Odds ‘n’ Sods. Clear Channel Media and Entertainment promotes programmer Tony Travatto who moves from his post as OM and PD at CHR WNCI, Columbus to Detroit where he’ll serve as operations manager for the cluster that includes progressive talk WDTW and sports talk WDFN…..Spanish-language broadcaster Univision unveils the Univision America national talk radio network lineup that debuted on July 4. The lineup – which is expected to be heard on all of the company’s AM talk stations – includes a morning drive news block; relationships expert Dra. Isabel; current events talk with Fernando Espuelas; political talk with Helen Aguirre; and a sports talk show featuring Rafael Hernandez Brito…..Carl Amari’s “Hollywood 360” weekly nostalgia and trivia show is being syndicated nationally via Syndication Networks Corp. and Salem Radio Networks. The WIND, Chicago-based show is expected to be carried on many Salem Communications-owned stations.
Newspaper Decline Spells Opportunity for Talk Radio Sales. The problems facing daily newspapers are opportunities for local talk radio sales executives writes H & H Communications president Al Herskovitz. In this column, Herskovitz explains talk radio’s proven ability to drive traffic to the web combined with the unique personalities on the stations give it a one-two punch of marketing effectiveness. Read Al’s column here.
Fourth of July Holiday, SCOTUS ObamaCare Decision Aftermath, 2012 Presidential Race, Mid-Atlantic Storm Damage, and National Malware Threat Among Top News/Talk Stories Yesterday (7/4). Holiday topics discussed on news/talk radio on July 4th included the holiday itself; the aftermath of the Supreme Court’s ruling on President Obama’s Affordable Care Act; the 2012 presidential race; the lingering effects of the recent Mid-Atlantic storms; and the threat of a nationwide malware attack on internet users, according to ongoing research from TALKERS.
