By Holland Cooke
Holland Cooke Media
Talk Radio Consultant
BLOCK ISLAND, RI — Since his Sandra Fluke faux pas, a relentless boycott effort has scared-off big national advertisers. Yet — and I speak from experience at client stations — this show sure can be a local money-maker.
- This guy moves product. Evidence: additional national inventory, since the boycott, to make-up for departed blue-chip accounts (those live spots Rush sneaks-in after the stopset). They’re there because they get results. Many are Direct Response deals, no guesswork there. And non-traditional B-to-B radio advertisers like Mahindra Tractors are selling high ticket stuff to the like-minded out thar’ on The Fruited Plain.
Clear Channel’s Bob Pittman Addresses Limbaugh Case in AP Interview. In a far-reaching interview with the Associated Press given at the American Association of Advertising Agencies conference in Los Angeles, Clear Channel CEO Bob Pittman answered questions about the controversy over the Rush Limbaugh–Sandra Fluke incident and the war being waged against Limbaugh and Premiere Networks by Media Matters for America. Pittman – who hadn’t commented on the case since it exploded a month ago – told the AP Limbaugh is the “king” of radio and he’s sticking by him and he called the controversy “part of the normal day-to-day of talk radio.” Pittman also said the resulting campaign by Media Matters and boycotts on sponsors has not had a major impact on the company nor has there been a move by stations to drop the show. When asked about Cumulus Media Networks’ strategy of using the Limbaugh case to promote soon-to-be-syndicated talk host Mike Huckabee, Pittman stated, “It basically says Rush is the king. Rush is certainly the leader, and we’re delighted to have him.”
Courtside Entertainment Lands Dr. Drew in Major Markets. Courtside Entertainment Group announces the “One Minute Clinic with Dr. Drew” is picked up in Los Angeles by KFWB; KPTK, Seattle; KEXX, Phoenix; and KDWN, Las Vegas. The feature is already heard in Chicago and New York on Merlin Media’s two all-news FMs. Courtside president Bob Moore states, “‘Minute Clinic’ provides listeners with important information on medicine, relationships, and coping with the problems of everyday life. It’s interesting, informative and entertaining from one of media’s most trusted and reliable experts – Dr. Drew Pinsky. It’s exactly the kind of specialized programming that we are focusing on at Courtside.” The feature is repped by Compass Media for ad sales and support.
Election Year Making FAIR’s “Hold Their Feet to the Fire” Radio Row a Hot Event. The annual “Hold Their Feet to the Fire” radio row sponsored by Federation for American Immigration Reform and taking place in Washington, DC on May 8 and 9 is packed with talk radio hosts and stations taking part but election year interest is prompting FAIR to expand the event and allow even more broadcasters to take part. Event manager Bob Dane says, “The fact that this annual radio row has a history of providing access to A-list guests and includes all equipment, ISDN lines, engineering support and long distance at no charge is really increasing demand to participate.” For those who think the event is for conservatives only, Dial Global talk host Thom Hartmann explains why he’s attended in the past. “I’ve attended because a core part of my show is bringing on people with whom I disagree so we can let listeners and viewers see/hear the issues in sharp relief and make up their own minds. That said, I also – having lived and worked on several continents, and having had to go through arduous processes to get work permits in Germany and Australia – know how important it is to have a work force that matches the demand for labor, and the best ways to insure that are through rational/sane immigration and trade policies. We have neither right now.” WCBM, Baltimore talk host Tom Marr says, “After taking my show to the border twice, ‘Hold Their Feet to the Fire’ is a chance for invaluable access to the folks on the front line of the problem that I did not see, while at the same time being with those in Washington, DC who make the policy to secure the border and if one desires to get another side. Capitol Hill is a short walk across the street. It also gives one the ability in free time to visit the Hill and talk with Members about other problems faced by our nation every day. Would not miss it for the world. Hands down the best organized event for people in the talk business if its kind.” For stations whose P1s care very much about immigration issues, it’s a can’t miss, according to KARN-AM/FM, Little Rock talk host Dave Elswick, “I go every year to ‘Hold Their Feet to the Fire’ because illegal immigration is a hot topic to my listeners but most importantly the issue impacts other important issues. Welfare reform, importance of protecting each man’s vote, and health care reform to name a few. Two strong days of experts dealing with all those issues can’t be missed.” WFTL, Ft. Lauderdale talk host Joyce Kaufman says she’s used the event to connect with her audience and the Congress members serving her listener area. “I get invited to a lot of ‘radio row’ events each year. The only event that I participate in year after year is FAIR’s ‘Hold Their Feet to the Fire’ rally. From the first year when I dumped 5,000 ‘soles’ (shoes with listeners’ messages written on the sole) to subsequent years, my audience supports my effort and some even come along and lobby Congress.” For information about the event, contact Bob Dane at 202-328-7004.
KKOB, Albuquerque Charges Local Pol with Slandering Station. There are no legal charges being filed but Cumulus Media’s KKOB, Albuquerque feels it’s the victim of a slur by City Councilman Ray Garduno. Program director Pat Frisch reports that during a council meeting debate over a controversial road project of which KKOB morning host Bob Clark has encouraged listeners to call Garduno’s office about, Garduno referred to the station as K-K-KOB – a reference to the Ku Klux Klan. In the audio, Garduno quickly corrects himself but Frisch says this isn’t the first time the station has been referred to as K-K-KOB by a local Democratic politician. Frisch says State Senator Eric Griego did the same last year. As for Garduno, Frisch states, “His racist remark is an attack on our listeners and to find a true racist, Garduno only needs to look in the mirror.”
JetBlue Pilot Incident Sparks Buzz on Talk Radio. As talk radio hosts will tell you, one never knows when the next big story will come out of the “blue” and that is exactly the case this morning as talk show hosts of just about every format – political, lifestyle, pop culture, and medical – are feasting on the multi-dimensional aspects of yesterday’s frightening JetBlue pilot incident. According to PodJockey.com resident psychiatrist Renee Kohanski, MD, “It is not like the experience of going to the airport and flying in today’s environment alone doesn’t foster an atmosphere of stress, yesterday afternoon’s unfortunate outburst by a pilot on the heels of a similar situation two weeks ago involving a flight attendant only serves to increase the level of passenger anxiety building across the nation. From a medical and psychiatric perspective, this case is rife with questions and all sorts of speculation. People want to know why things like this happen but the answers are not always immediately apparent!” Dr. Kohanski is available today for phone interviews to discuss the story from a medical perspective citing the many questions and possible causes of yesterday’s shocking and disturbing story. She can be reached at 860-334-4576.
Cumulus Media Providence Launches “Putting Rhode Island Back to Work” Campaign. The cluster of Cumulus Media stations in Providence – including news/talk 630 WPRO & 99.7 – is beginning an on-air campaign titled “Putting Rhode Island Back to Work.” With the support of sponsor Twin River Casino, the cluster is reaching out to and airing stories about Rhode Island businesses that have recently hired. General manager Barbara Haynes says, “News Talk 630 WPRO & 99.7 FM, 92 PRO-FM, HOT106, Lite Rock 105 and 790 Business reach hundreds of thousands of listeners every day – we are excited to be able to highlight some of the companies helping refuel our local economy in front of our massive audience.” The vignettes will also appear on the cluster’s digital properties.
Dial Global Partners with Yamanair Creative Worldwide. Dial Global subsidiary TM Creative enters into a partnership with Yamanair Creative’s Cash by Creative production and creative service. In a statement, DG notes TM Creative will serve as a creative arm to Cash by Creative, providing copywriting, commercial production and retail jingles. This will further enhance Cash by Creative’s ability to offer world-class creative and production to its growing list of clients. TM Creatvie VP/GM Chris Long says, “We are excited about this kind of creative partnership, as TM continues to expand its reach with both radio stations and advertisers.”
Entercom Portland Names Tim McNamara VP/Market Manager. Tim McNamara is no stranger to the Portland, Oregon radio market. He previously managed at Paul Allen’s Rose City Radio there and now he returns with Entercom to serve as VP/Market Manager for the company’s seven-station group that includes sports talk KFXX.
Supreme Court ObamaCare Hearing, Trayvon Martin Case, GOP Primary/2012 Presidential Race, Jet Blue Pilot Incident and Gas Prices Among Top News/Talk Stories Yesterday (3/27). The Supreme Court arguments over the validity of President Obama’s 2010 Affordable Care Act; ongoing scrutiny of the Trayvon Martin shooting; the Republican primary race and the larger 2012 presidential campaign; the case of the Jet Blue pilot; and soaring gas prices were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.