Tag: "Borrell Associates"
Borrell Associates Releases Political Advertising Outlook; Radio’s Share to Shrink. But that’s not entirely unexpected by those who’ve been involved in political ad buys over the past few years. Even though Borrell estimates the total ad spend this year alone to be $8.3 billion, the media that will see an increase are cable and online. TV will lose market share at the expense of cable – due, Borrell concludes, to the more highly targetable nature of cable’s niche programming. While online is expected to see a big increase, it’s still a small part (3.3%) of the total political ad spend for 2014. Radio’s share is shrinking – from 6.5% of the total ad spend in 2010 to an estimated 5.8% this year. But that money — $485 million – is money the industry is banking on. Another item of note from Borrell is that 54% of the total ad spend comes in September and October. The ability to narrowly define a medium’s audience helps a political ad buy and if radio executives can show campaigns that they have a desired audience, the likelihood of getting the buy increases. For more information, see the Borrell Associates site here.
Clark Takes Helm of Journal’s Tucson Radio Stations. Assuming the VP/GM position at Journal Broadcast Group’s Tucson operations is Leon Clark, who comes to the company from his most recent post as sales manager for the digital audio aggregator TuneIn. Journal operates four stations in the market: adult contemporary KMXZ “94.9 Mix FM,” news/talk KQTH-FM, rhythmic oldies KTGV “106.3 The Groove,” and sports talk KFFN “ESPN Tucson.” Journal EVP – Radio Steve Wexler comments, “Leon’s broadcast and digital experience, as well as his strong leadership track record, makes him a great fit with Journal and our Tucson team. He embodies our core values of integrity, excellence, determination and innovation and I’m thrilled to welcome him to our company.” Clark comments, “I am honored to lead the Tucson team forward and to become part of a broadcast group that shares the same core values that I do. We have some incredible opportunities ahead of us and I look forward to much success for our Tucson team.”
WGN, Chicago Returns the Bird to Service. As Chicago media writer Robert Feder reports, Tribune Company news/talker WGN, Chicago is bringing the iconic marketing mascot the Bird – appropriately named Chicago – back into service to be the face of some of its marketing efforts. Instead of being a TV and print icon, the Bird will be a social media avatar for the station. Vice president of content and programming Todd Manley tells Feder, “The idea is to give the Bird a new life in a new space and really have it be the voice of Chicago through listening to WGN Radio.” Read Feder’s story here.
KSFO, San Francisco’s Bearman Talks Soccer and More During Weekend Remote. Rising talk radio star Ethan Bearman (pictured here at right) speaks with San Jose Earthquakes president Dave Kaval (left) outside Stanford Stadium during a Saturday evening broadcast on Cumulus Media’s KSFO, San Francisco. Bearman broadcast his program from the stadium on the occasion of the MLS match between San Jose and the Los Angeles Galaxy dubbed the California Classico. Bearman says the excitement of the World Cup and the biggest fireworks show in the Bay Area brought some 50,000 people out for the event. He says that although KSFO is not a sport talk-oriented station, the interview with Kaval, two-time MLS goalkeeper of the year and former Earthquake Joe Cannon plus the local non-sports topics make for a show that was a bit hit with the listeners and fans in attendance.
Geary Exiting Entercom Communications Post. Citing his desire to return to the political communications end of the business, Entercom director of strategic communications Kevin Geary announces he’s leaving his position with the company to focus full time on his political communications firm, Independence Strategy. Geary’s been with Entercom for the past three years and, during that time, he’s kept his own company in business. But he says he misses the political communications biz and wants to return. “The closer we got to the 2014 elections it was clear just how much I missed it. With 3 ½ years in corporate and media communications, I know I can offer clients a unique combination of political, business perspectives.”
Greater Media Sports Talkers to Air USA World Cup Game. As the USA soccer team continues its bid for the World Cup, Greater Media-owned WPEN-FM, Philadelphia “97.5 The Fanatic” and WMGC, Detroit “Detroit Sports 105.1” will air the USA vs Belgium match live on Tuesday, July 1 at 4:00 pm ET. In addition WPEN-FM Mike Missanelli is broadcasting live from Pagano’s leading up to the match. Fans who join Missanelli in Center City will be able to watch the match on a 20-foot-by-17-foot screen, as well as on the televisions inside Pagano’s. WPEN-FM program director Matt Nahigian says, “We had an overwhelming amount of listeners asking us to air the US vs Germany game and it continued for Tuesday’s matchup. We’re excited to be able to provide the radio call of the game to our listeners.”
Borrell Associates New Study and Forecast Predicts Radio Revenue Flat but Listening Minutes Continue to Decline Over Next Five Years. Research firm Borrell Associates has published a new study titled, “The Future of Legacy Media: With 5 Years of Digital Disruption Ahead, What Happens Next?” As the title implies, it looks at the effect the digital revolution has had over the past five years on time spent with each medium and ad dollars spent and then goes on to predict what is likely to happen over the next five years. The conclusion for AM/FM radio is probably not going to be shocking to most. Borrell predicts that minutes spent with AM/FM radio (which have already dropped from 124.1 in 2008 to 93.5 in 2013, according to the study) will continue to erode even though the number of individuals listening at least once per week (that figure we hear reported by Nielsen Audio so frequently) may remain fairly constant. By 2018 Borrell predicts minutes spent with radio will further drop to 81.9 (for a total decrease from 2008 to 2018 of 34%). On the revenue front, Borrell notes that radio ad spending has dropped by almost a third over the past 13 years and predicts the level the industry is at right now – about $14.3 billion – is roughly where it will be in another five years. Here’s what the study has to say about AM/FM radio’s future: “If trends hold true, traditional radio ad spending will continue to tread water, remaining largely unchanged while growth moves online – especially among national advertisers. Detroit is already equipping some new cars with Pandora service, so even that industry sinecure may have been breached. Losses – where they occur – will be most felt in the larger metros, while suburban and rural areas will still depend on the local flavor of stations that have been good friends to their fathers and grandfathers.” Which media will experience growth in minutes spent with through 2018? Borrell predicts cable TV, out-of-home, video games and pure-play mobile, which it says will have realized a 1,145% increase in minutes spent with during the 10-year period examined in the study. Read more here.
SiriusXM Reports Total Subscribers Top 25 Million. Satellite radio service SiriusXM announces it ended the year 2013 with 25.56 million subscribers – an addition of 1.66 million net subscribers during the course of the year. The company reports that self-pay net additions in 2013 were 1.5 million for the full year, bringing self-pay subscriptions to over 21 million. SiriusXM CEO Jim Meyer states, “SiriusXM had an outstanding 2013, and we expect to meet or exceed all other guidance we have provided for the year. Automotive distribution is hitting on all cylinders and an increasing number of households, at all income levels, are subscribing to SiriusXM. In a world where consumers have many choices, millions of subscribers continue to love our unmatched and easily affordable lineup of exclusive talk, live news, major sports events, and commercial-free and curated music channels.” At the same time, the company offers guidance for 2014 that includes: Net subscriber additions of 1.25 million; free cash flow approaching $1.1 billion; revenue of over $4.0 billion; and adjusted EBITDA of approximately $1.38 billion.
2014 International CES: Day Two. Media consultant Holland Cooke reports from Las Vegas where he’s covering the enormous 2014 International Consumer Electronic Show for TALKERS magazine. Some tidbits for radio people include how Yahoo! is revamping its content to fit what consumers want with regard to size and frequency and how new global anchor Katie Couric is integrating “citizen reporting” into her work. Also, read what radio execs attending a session on internet radio are saying about building a connection with consumers in Holland Cooke’s piece here.
Compass Media Brings Research Pro Len Klatt Aboard. Research pro Len Klatt spent the last 16 years with Premiere Networks (ultimately as SVP of research) and 11 years with Westwood One before that. Now, Compass Media Marketing announces it has hired Klatt as a research consultant and advisor, effective immediately. Klatt comments, “It is an incredibly exciting time to be a part of the changing audio entertainment landscape. Compass is well positioned for continued growth and my goal is to work closely with the Compass team to best serve our advertisers, affiliates and programming partners.”
Kirk Minihane Inks Multi-Year Deal with WEEI, Boston. The Boston Globe’s Chad Finn reports that staffer Kirk Minihane – a recently added member of the Dennis & Callahan morning show – has been rewarded for his positive impact on the show and the station with a new multi-year deal. Minihane became part of the morning show featuring John Dennis and Gerry Callahan in February of last year and Finn reports that the morning show has been gaining ratings ground over the past several months. Minihane was already employed by Entercom Boston writing for WEEI.com at the time he joined the show. The Dennis & Callahan show – and the station in general – has been under the microscope since the start-up of CBS Radio’s crosstown WBZ-FM “98.5 The Sports Hub” debuted, gained ground on WEEI and overtook many of WEEI’s shows in the ratings. Now, Finn reports that the Dennis & Callahan show recently finished in second place in the Nielsen Audio PPM ratings behind WBZ-FM’s Toucher & Rich program with a 9.0 share.
Odds & Sods. At Salem Communications’ New York City news/talker WNYM “AM 970 The Answer,” comic Joe Piscopo is guest hosting the morning show today (1/8) through the end of the week. The permanent morning show slot is vacant right now after Curtis Sliwa split for Cumulus Media’s crosstown news/talk WABC for a midday show with co-host Ron Kuby. The station says Piscopo will “have top name guests, give his take on the news of the day and do a variety of other comedy bits.”…..At Clear Channel’s Cincinnati cluster, Bo Matthews is named vice president of programming for the station group. While Matthews’ recent day-to-day experience has been with music radio – he comes to Cincinnati from the company’s Cleveland cluster where he programmed rock WMMS and CHR WAKS “Kiss FM” – he will ultimately oversee news/talk WLW, talk WKRC and sports talk WSAI in his new position…..In the public radio sphere of the Rochester market, WXXI listeners are hearing new host Evan Dawson in the 12:00 noon to 2:00 pm slot held for so long by market pro Bob Smith. Dawson is a familiar face as he spent six years as morning anchor at WHAM-TV. The new show is called “Connections with Evan Dawson.” Smith stepped down from his position in August after suffering a stroke in the spring. He’s currently in long-term rehabilitative care.
Rick & Bubba Celebrate 20th Anniversary. The nationally syndicated Rick & Bubba show – featuring Rick Burgess and Bill “Bubba” Bussey – celebrates its 20th anniversary this year. The Syndicated Solutions Inc.-distributed program has special plans to commemorate the show’s birth. Burgess and Bussey, along with cast members Calvin “Speedy” Wilburn, “The Real” Greg Burgess, Michael “Helmsey” Helms, Chris “Eddie Van” Adler, along with past/present show interns and related show contributors, will be performing live before sellout crowds during at least five special one-night only events in concert halls/theaters in select cities beginning in May. SSI reports that “each ‘20th Anniversary Tour’ event will include hilarious, unforgettable Rick & Bubba moments, show favorites such as Good ‘ol Boys Theater, Willie & Wanda, The Giant Game of Rick & Bubba Knowledge, The Wacky World, Fact or Crap, and more. There will be prizes, video tributes reliving the past 20 years, musical performances, special Q&A sessions and more…All behind-the-scenes and on-stage activities will be video recorded so excerpts can be shared during the Rick & Bubba show television/radio broadcast, and a full 20th Anniversary documentary will be available later in 2014.” SSI president Bob Carey states, “Congratulations Rick and Bubba…I am so proud of what you’ve accomplished all these years and the special relationship that we share. Although we’ve been business partners for just nine of your 20 years on air together, the Rick & Bubba show continues to evolve and gets better day after day, which is a testament to you both never taking your successes for granted or never stopping to work hard and improve upon yesterday.” Pictured here are (from l-r): Bill “Bubba” Bussey (sitting), Michael “Helmsey” Helms, Rick Burgess (center/sitting), Calvin “Speedy” Wilburn, “The Real” Greg Burgess and Chris “Eddie Van” Adler.
Outstanding Talk Producer on the Loose. One of the personnel casualties of WWRL, New York’s recent switch from progressive talk to regional Mexican Spanish-language entertainment is Jeffrey Haveson. Haveson, an accomplished veteran radio broadcaster is known in talk circles as one of the most hard-working, versatile and dependable producers in the business, is without a home base for the first time in more than a decade. He served at WWRL as an executive producer working with a wide variety of hosts and formats ranging from urban talk to liberal politics and then some. In the words of TALKERS publisher Michael Harrison, “Jeffrey Haveson is one of the most competent and multi-faceted facilitators of talk programming I’ve ever met. This guy can handle all the chores that go on behind-the-scenes in making a great show happen from nurturing hosts of all political and cultural stripes, booking guests, executing remotes and creating superb production to writing an effective press release and managing social media. He is located in the New York area and should be grabbed by one of the many media outlets looking for a solid producer.” Haveson can be phoned at 973-207-3095 or emailed at email@example.com.
Robert Gates Criticizes Obama in New Book, Dennis Rodman in North Korea, Boehner-Benghazi Connection, Polar Vortex Chills U.S./Global Warming, and Janet Yellen Confirmed New Fed Chief. The new book by former Defense Secretary Robert Gates that is critical of the Obama Administration; the controversy over former NBA star Dennis Rodman’s latest trip to North Korea; questions about what House Speaker John Boehner knew about the Benghazi mission; the frigid temperatures across the U.S. and the connection to global warming; and Janet Yellen is confirmed as new chief of the Federal Reserve were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.