Borrell Expects Record $11.4 Billion in Political Advertising. That would be roughly 20% more (next year) than in the 2012 presidential election year. Radio is expected to receive nearly $400 million (or approximately 34%) of national money. On the state and local level, radio’s windfall will be somewhere in the vicinity of $790 million. According to Borrell, the average presidential candidate will spend $120 million; the typical candidate for a U.S. Senate seat will spend $7 million; and it will be common for a candidate running for the U.S. House to spend $1.6 million. Media companies in California and Texas will see $1.2 billion and $896 million, respectively. There will be big spending elsewhere as well, especially where close contests are expected such as Florida ($800 million), Virginia ($459 million), and Colorado ($295 million). Borrell estimates that in 2016, digital media will break the $1 billion level for the first time.
Bold Gold Media Group Celebrates 10 Years ‘On Air, Online, Mobile, Social, Live & Local.’ Recognizing its 10th anniversary, Bold Gold Media Group – led by entrepreneur and former Air Force special agent Vince Benedetto – celebrates the success it’s achieved as a “hyper-localized and future-built broadcast company.” The company says it “owns and operates nine full-power radio stations, 15 total broadcast frequencies, multiple live internet streams, seven websites, over 20 social media sites, an online local news site, an online e-commerce marketplace, multiple tower properties, a live broadcast studio inside the Northeast PA based Mohegan Sun Pocono casino complex, and its award-winning RadioBOLD mobile app and DigitalBOLD platforms…collectively reaches millions of ears and eyes on a weekly basis across all of its platforms.” Benedetto says, “It’s extremely hard to believe it’s already been 10 years. My team and I have had a lot of fun…We love how both our company and our industry have evolved and grown. This is the most exciting time to be in broadcasting, especially if you’re a young person, and we’re looking forward to the next 10 years of growth and evolution!”
CMG’s Guthrie Named “Trailblazer” Recipient. This will be the seventh time The Mentoring and Inspiring Women in Radio (MIW) Group is giving this particular recognition; this year’s honoree is Cox Media Group executive vice president of national ad platforms/Cox Reps president Kim Guthrie. MIW Radio Group spokesperson Kay Olin comments, “Kim Guthrie is an accomplished broadcaster who ‘trail-blazes’ in all aspects of her professional life. Kim has been a passionate and enthusiastic ambassador for radio throughout her career. She has set a tremendous example for all women in broadcasting through her bold decision-making and inspiring leadership. Kim is intelligent, caring, approachable, and the natural choice to be honored as our 2015 Trailblazer.” Three years ago, the MIW Radio Group renamed the honor – for the woman who creates opportunities for other women in radio – after MIW group member Frances Preston, BMI‘s longtime president/chief executive officer. Guthrie remarks, “I am truly humbled and touched to receive this incredible honor. What a compliment to be in the same company as the beloved Frances Preston, who truly was one of the first real female trailblazers in music and media – known not just for being a woman but for being a great leader in the industry and an even better human being. May we all uphold those same standards as we continue to pave the way for future generations of women in media.” Before her promotion two months ago, Guthrie was Cox Media Group’s executive vice president of radio. She will receive her Trailblazer award in just over six weeks (Friday, 10/2) during the “Music & Mimosas” event at the Radio Show in Atlanta.
Saga’s WFEA, Manchester Goes Live and Local in AM Drive with Jared Goodell. As reported by FreeKeene.com, Saga Communications-owned news/talker WFEA, Manchester, New Hampshire is bringing Jared Goodell aboard to host the morning show, effective August 25. The youthful Goodell tells Free Keene, “I hope to usher in a new era for talk radio. There is a lot of speculation as to the future of the format, some of which is not great. I love talk radio and want to see it live on for many more generations. Talk radio has always been the medium that the American people could use to amplify their voice and to hold their government accountable.”
Odds & Sods. Two Philadelphia sports talk hosts were separated by security at the Philadelphia Eagles training camp yesterday, according to Philly.com. CBS RADIO’s WIP-FM afternoon host Josh Innes and Greater Media’s WPEN-FM Mike Missanelli got into a verbal argument on the sidelines and were kept apart by security as it appeared the two radio rivals were about to get physical…..In Chicago, Cumulus Media is going to court to recoup money it alleges is owed it by the Dailey Law Firm, P.C. The firm brokered time on WLS-AM for its “The Law Show” and Cumulus, in a suit filed in U.S. District Court, claims it is owned $112,000 for the time, spots and online presence…..KTBZ, Tulsa sports talk host Chris Plank leaves the station after 18 years to join Oklahoma University’s Sooner Sports Radio Network and Sooner Sports TV. According to the Tulsa World, Plank will resume his nationally syndicated sports talk radio program “FOX Sports Overtime” on FOX Sports Radio Network that he co-hosts with Arnie Spanier. That show airs Sunday nights from 9:00 pm to 1:00 am ET.
Boston Sports Team Owners Support WEEI/NESN Jimmy Fund Radio-Telethon; Total Raised to Exceed $3 Million. As of late on Wednesday evening, the 2015 Jimmy Fund Radio-Telethon to benefit the Dana Farber Cancer Institute had raised a little more than $3 million. Additional donations are expected to trickle in over the next few days but that figure brings the 14-year total for this annual fundraiser to more than $40 million. The joint effort between Entercom’s sports talk WEEI-FM, Boston and regional sports cable network NESN was a two-day simulcast focusing on the work to treat and cure cancer at Dana Farber. Pictured here taking part in the “Owners Roundtable” were (from l-r): The Boston Bruins’ Charlie Jacobs, the New England Patriots’ Johnathan Kraft, WEEI’s Dale Arnold, WEEI’s Michael Holley, the Boston Celtics’ Wyc Grousbeck, and the Boston Red Sox’ John Henry.
Trump’s Immigration Plan, 2016 Presidential Candidates, Hillary Clinton Emails Issue, North and South Korean Tensions, Black Lives Matter Movement, Ashley Madison Hacking Case, Jared Fogle Pleads Guilty to Child Sex-Porn Charges, Western Wildfires, ISIS Cairo Bombing, Deflategate Controversy, and Jimmy Carter Cancer Diagnosis Among Top News/Talk Stories Yesterday (8/19). The continuing chatter about GOP presidential candidate Donald Trump’s plan to fix U.S. immigration problems; the activities of the candidates for president in 2016; the ongoing investigation into Hillary Clinton’s private email server; the military flare-up between North and South Korea; the Black Lives Matter movement; the hacking and posting of data from the Ashley Madison service that purports to connect married people wishing to have affairs; former Subway marketing figure Jared Fogle to plead guilty to child sex and child porn charges; the spate of wildfires plaguing several Western states; ISIS claims responsibility for the deadly bombing in Cairo; the state of the NFL versus Tom Brady in the “Deflategate” matter; and former President Jimmy Carter’s announcement he’s being treated for cancer were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Jeff McKay
Special Features Correspondent
KANSAS CITY — When you’re in radio and you lose your job, in almost all cases you begin looking for another job at another radio station, whether it’s in the same city or another market. For some, the intrigue of the internet brings them to the digital frontier. If the choice becomes the digital divide, then the question then becomes, “How can you make money?”
For that answer, you can ask “Radio George.”