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Auction an Alternative to Unsold Inventory

| July 23, 2013

Mike Kinosian
Managing Editor
TALKERS  magazine

kinosianLOS ANGELES — Airline executives are adamant that all seats on all flights are sold, albeit by fluctuating fares.

Likewise, hotel owner/operators strive for as few vacancies as possible.

The same sentiment obviously applies in radio, as managers cringe at the notion of any unsold inventory.

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