Tag: "Best of"

21st Century Swap Shop

| August 14, 2012

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — You can tell a lot about a news/talk station from its weekend programming…or lack thereof.

If you’re affiliated with a couple of the biggest syndicated shows, you’ve already relinquished 6 hours of beach-front real estate to crammed-down re-runs that radio is naive enough to call “Best of…”

Arbitron diary comments I read and focus group comments I wince-through affirm that “Best of” fools nobody; and sends the dangerous message that nobody’s home.  But you may have no choice.  So at least make-the-most-of weekend hours you CAN control.

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