Sean Hannity
Malzberg
Dave Ramsey
Tag: "Best of"
21st Century Swap Shop
By Holland Cooke
Radio Consultant
BLOCK ISLAND, RI — You can tell a lot about a news/talk station from its weekend programming…or lack thereof.
If you’re affiliated with a couple of the biggest syndicated shows, you’ve already relinquished 6 hours of beach-front real estate to crammed-down re-runs that radio is naive enough to call “Best of…”
Arbitron diary comments I read and focus group comments I wince-through affirm that “Best of” fools nobody; and sends the dangerous message that nobody’s home. But you may have no choice. So at least make-the-most-of weekend hours you CAN control.
