Tag: "Baltimore Orioles"

Radio’s Biggest Star: Baseball

| January 25, 2013

By Holland Cooke
News/Talk/Sports Radio Consultant

St. LOUIS — Do the math. For six months when habitual listening dips as listeners vacation and otherwise alter their lives, baseball brings:

• Long-TSL tune-in (“vertical maintenance” in Arbitron-speak), to…

• 162 three+ hour shows (“horizontal maintenance”), by…

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