Tag: "Baby Boomer"

Your Target Demographic: Not a Number

By Holland Cooke
MCVAY/COOK & ASSOCIATES
News/Talk Specialist

BLOCK ISLAND, RI – FAQ from talk talent: “What’s our target demographic?”

Two-part answer:

1. NOT 25-54.  Recently-published Nielsen data affirms what you may have suspected all-along: The vaunted 25-54 demo is malarkey:

• Although only 5% of ad dollars are aimed at ‘em, 35-64 accounts for half of product purchases.

• Baby Boomers – 80 million Americans born between 1946 and 1964 — account for roughly half of all packaged-good sales, almost $230 billion.  In five years, they’ll control 70% of the USA’s disposable income.

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