Tag: "Aurora shootings"
Picking the right topics when working in multiple markets
By Joe “Pags” Pagliarulo
Radio Talk Show Host
(EDITOR’S NOTE: Joe “Pags” Pagliarulo – a member of the TALKERS Heavy Hundred – is the host of mornings on KPRC, Houston; late afternoons on WOAI, San Antonio; weekends locally on KOA, Denver and weekends nationally on The Weekend show. He is also a major “go to” fill-in host for such hosts as Glenn Beck, Todd Schnitt and many others.)
HOUSTON/SAN ANTONIO/DENVER/EVERYWHERE — “Good morning, Houston.” “Good afternoon, San Antonio.” “Happy Saturday, Denver.” “Good Weekend, America.” These are all things I’m lucky enough to say either every day or every week. It’s a supreme compliment to have the support of the stations in these markets and from Clear Channel and Premiere and quite a challenge. Each show has its own feel, flow and audience make up and reaction. So, over the last 11 years, I’ve learned what works everywhere and what is market specific.
How news/talk radio stations can take ownership of breaking news events
By Kevin Casey
SPRINGFIELD, Mass. — News/talk stations covering breaking news have a challenge in this era of shrinking news departments and pared-back staffs. In order to be the place to which people turn for coverage of breaking news and then the talk about the news, stations must have a pre-planned approach and use their people creatively in order to compete for the consumer’s attention. With the recent case of the Aurora shootings last month, stations beyond Denver woke up to a major breaking story from out of market that was the only thing people were talking about that morning.
The Rolodex of the well-run news room can help the station respond to such complex cases where gun law experts, psychology practitioners, crime experts and others are used by stations to bring local analysis to the story. How stations prepare for and execute coverage of breaking news and the talk about that news determines how “on top of the story” a station and its talk hosts sound.