Tag: "audience"

Pending Business: Junk

| December 14, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Is that where many of your 2020 proposals live?

This is the perfect time of year to review proposals that sold through and which ones missed.

When I began my journey through the sales maze of the broadcast business, my first sales manager would always remind me, “We’ve got plenty of paper but not enough of you. What makes your proposals different and better TODAY?” His words were so on point the message guided me for over 40 years. The concept goes to the foundation of sales: maintain strong relationships every day throughout the process.

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Broadcasting’s Free Speech Responsibility

| December 2, 2020

By Ron Hartenbaum
WYD Media Management
Crossover Media Group Sales
President

 

NEW YORK — It is unfortunate that during these worst of times that we are all living through, we need to stop and spend time reviewing broadcasting’s free speech responsibility.

This week’s urgent need to review is based on Joe diGenova advocating violence against a former government official while a guest on “The Howie Carr Show.”

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Pending Business: Creative Always Counts

| June 22, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Does size matter, when it comes to results?

Ever sell a big audience number with disappointing results for the advertiser? The performance your advertiser expected never materialized. Now what? How do you re-connect with an advertiser who trusted your numbers, paid for the campaign, stood by the phone and the only calls were your competitors explaining the mistake that was made advertising with you. Can I get a head nod?

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