Tag: "audience metrics"

Syndication Reality: The Need for Measurable Audience

| April 23, 2014

By Tony Garcia
Global Media Services
Founder

garciatonywriterDENVER — I was talking with a prospective client about sponsorship and revenue generation. He was having a hard time getting his head wrapped around the whole idea of audience aggregation.

“My show is about outdoor grilling.  Why wouldn’t Omaha Steaks want to sponsor it?” It’s a logical question, and one that just about everyone just starting out asks. Is it possible? Sure. Is it likely? No.

I know what you are thinking: “What about that guy who has that weekend show?” There are several shows of this nature that are very successful. But those are special cases, and their revenue comes more from supplemental revenue channels than from network advertisers. There are also some highly specialized podcasters who are making money because they target an extremely narrow niche that can’t be reached any other way. We’re talking about general appeal programming here.

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