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Wednesday, May 20, 2020

TALKERS | May 20, 2020

Hubbard Radio Promotes Phil Mackey to Brand & Digital Content Director. At Hubbard Radio headquarters in the Twin Cities, it’s announced that sports talk KSTP “SKOR North” brand/distribution director Phil Mackey’s role is expanded to brand and digital content development director for Hubbard Radio. He’ll report to SVP programming Greg Strassell and in this role will be dedicated to assisting Hubbard Radio managers with strategies for creation of new multi-channel content built around the core brands. Mackey will retain his brand/distribution director duties at ‘SKOR North.’ Hubbard says that under Mackey’s leadership over the past 18 months, ‘SKOR North’ grew podcast downloads, monthly app users, YouTube subscribers, and social media followers by double- and triple-digit percentage increases. Hubbard Minnesota VP/region manager Dan Seeman says, “As difficult as the COVID-19 crisis has been, we’ve learned a lot. With radio listening habits disrupted we’ve realized firsthand how important digital platforms are to brand messaging and engagement. The work that Phil has done creating digital brand extensions for ‘SKOR North’ can be utilized by all of the brands in our company. Let’s take the model and support all of Hubbard.”

PPM Analysis: All-News. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April 2020 PPM survey, today focusing on the all-news format. There are 11 all-news outlets (however, several reach into adjacent markets) on our panel. Entercom operates eight of those, iHeartMedia, Hubbard Radio, and Sinclair Broadcast Group own the others. The format experienced intense weekly, 6+ AQH share increases from February to March, but lost some of its steam from the March to April surveys with 35% regressing and just 47% improving. Entercom’s WINS-AM, New York led the gainers adding a full share to finish with a 5.7 share. Year-over-year, the format fared well as 82% of stations saw AQH share increases, with Entercom’s KCBS-AM, San Francisco leading that pack by adding 3.6 shares. Three Entercom all-news stations ranked #1 in the April survey: WBBM-AM/WCFS-FM, Chicago (8.4); KCBS-AM, San Francisco (9.9); and WWJ-AM, Detroit (6.4). See Mike Kinosian’s entire report here.

The Re-Opening Begins, Statistics & Projections, Trump vs WHO, Hydroxychloroquine Controversy, Michael Flynn Case, Inspector General Fired/Pompeo Investigation, Pressure on China, and Sports Leagues Plan Seasons Among Top News/Talk Stories Yesterday (5/19). Numerous states begin re-opening their economies; the number of confirmed U.S. COVID-19 cases, the death toll, and projections for future cases; President Trump threatens the U.S. will leave the World Health Organization permanently; the controversy over Trump’s statement he’s taking hydroxychloroquine; the DOJ’s dropping the case against former Trump national security adviser Michael Flynn and Trump’s accusing Barack Obama of sparking the Russia inquiry; the firing of inspector general Steve Linick and the reported investigation into Secretary of State Mike Pompeo’s arms deal with Saudi Arabia and using staff to perform domestic chores for him; the 100 nations pushing China to open the investigation into the origin of the coronavirus; and U.S. sports leagues lay out their plans to play games were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

TALKERS News Notes. In case you missed it, there’s a great piece by Larry Stone in the Seattle Times on market sports talk radio legend Dave Grosby, who’s fighting a battle against Parkinson’s disease. As you may recall, “Groz” had to leave his daily show on Bonneville’s KIRO-AM, Seattle “710 ESPN” alongside Bob Stelton and Tom Wassell last summer, although he’s still contributing to the station’s shows and digital presence…..Minor changes take place at Entercom’s WFAN, New York according to Neil Best and Newsday. He reports that Mike Francesa’s show will air on WFAN for a full hour from 6:00 pm to 7:00 pm, instead of ending at 6:00 pm. Also, Jerry Recco and Al Dukes are getting a full hour from 5:00 am to 6:00 am. Entercom New York SVP of programming Mark Chernoff says in a statement, “By extending the programming time of our trusted hosts, we aim to provide fans with more of the compelling sports and entertainment content they want as they navigate the changes and await the return of live events.” Tweaks to the schedule leave the evenings and overnights as follows: John Jastremski from 7:00 pm to 11:00 pm, Steve Somers from 11:00 pm to 3:00 am, and Amy Lawrence from 3:00 am to 5:00 am…..Chicago Public Media announces that it has hired Andi McDaniel to serve as president and CEO, taking over for Goli Sheikholeslami, who left in 2019 for the CEO post at New York Public Radio. McDaniel, who has been serving as chief content officer at American University’s WAMU, Washington, will start her new position in September after a maternity leave.

NEED A GUEST? We’ve Got Some Good Ones for You at ‘Expert Guests.’ Talk media hosts, producers, and bookers are advised to check out the newly expanded “Expert Guests” section of TALKERS. It is updated on a weekly basis with outstanding experts and personalities available by telephone, Skype, or Zoom for booking on radio, TV, and online talk shows. This week you’ll find a wide array of guests that include an investigative reporter with inside information about China and COVID-19; an award-winning political scientist; an internationally renowned media psychiatrist; a modern era marketing expert; an expert on investing in gold; an expert on global trade; and the former Attorney general of Nebraska. To visit “Expert Guests,” please click here.

Music Radio News and Career Moves. Rock programming pro Troy Hanson is promoted to vice president/corporate programming-rock formats for Cumulus Media. This promotion adds oversight of the classic rock format for Cumulus to Hanson’s purview. Hanson was previously vice president, operations for Cumulus Chicago; program director, 101.1 WKQX-FM; and vice president, programming, rock formats (active/alternative formats). He will continue in his roles as VP, operations, Cumulus Chicago, and PD for WKQX. Hanson says, “Very appreciative of the continued confidence [EVP, content & audience] Brian Philips and [VP & market manager] Marv Nyren are showing with this new appointment. We have an amazing group of creative and talented programmers and personalities in rock to draw inspiration from daily. A tip of the cap to Brian and Marv, along with Mary Berner, Dave Milner, and Bob Walker for their stellar leadership.”

Thursday, March 19, 2020

TALKERS | March 19, 2020

WGN, Chicago Parts Company with Evening Personality Justin Kaufmann. As reported by Chicago media writer Robert Feder, evening talk host Justin Kaufmann leaves Nexstar Media Group’s WGN-AM after the company elected not to renew his contract. Kaufmann joined WGN in 2015 after spending 21 years as a show producer at Chicago Public Media’s WBEZ-FM. Feder says his sources expect Ji Suk Yi to move from her position as host of the “Wintrust Business Lunch” noontime program to host of the evening show. Since Nexstar took over operation of the station from Tribune Media, on-air changes have included the exit of morning host Steve Cochran – replaced by Bob Sirott – and midday duo Bill Leff and Wendy Snyder – whose former daypart was filled with a combination of the move of John Williams’ show to late mornings and Anna Davlantes leaving the Roe Conn afternoon drive show to host her own early afternoon program.

WNIR-FM, Akron Host Jim Isabella Out with Coronavirus. According to a report at CantonRep.com, WNIR, Akron evening talk show host Jim Isabella is off the air after contracting COVID-19. Isabella tells the news organization he had flu-like symptoms last week and was hospitalized for pneumonia. It was there he was tested for coronavirus and two days later learned the test was positive. He’s quoted saying, “Obey what the people are telling you. I don’t know where the hell I got it. You have to be smart… this is not a drill.” Isabella says he has a cough and a rattle in his chest that makes it hard to talk for very long.

The Coronavirus Pandemic, Financial Markets Activity/Recession Fears, Coronavirus Relief Package, and Democratic Primary/Presidential Race, Among Top News/Talk Stories Yesterday (3/18). The status of the COVID-19 pandemic in the U.S and across the globe; the world’s financial markets endure another sell-off on Wednesday and economists express fear of a global recession as a result of the coronavirus; the coronavirus relief package and potential stimulus packages being considered by the Trump administration; and Joe Biden’s growing lead over Bernie Sanders in the Democratic primary race were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Round Three of Nielsen’s February PPM’s Posted. The third of four rounds of ratings data from Nielsen Audio’s February 2020 PPM survey is released for 12 markets, including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The February PPM survey covered January 30 through February 26. You can see all the weekly, 6+ AQH share numbers from subscribing stations here. Meanwhile, TALKERS magazine managing editor Mike Kinosian posts his Ratings Takeaways from the second round. Positive movement from these markets include: Cumulus Media’s WMAL-FM, Washington adds four-tenths to finish the ratings period at a 7.3 share and the #3 rank in the market; Hubbard Radio’s WTOP, Washington also added four tenths to wrap the month at a 7.8 share and tied for the #1 rank; Entercom’s all-news WWJ, Detroit tacks a half share onto January’s four-tenths to finish the February survey at a 4.8 share and the #6 rank; iHeartMedia’s conservative talk KDFD, Denver “Freedom 93.7” adds another three-tenths, posting a 3.6 share and the #13 rank; and Hearst’s WBAL, Baltimore puts another half share on top of seven consecutive ratings gains for a 4.4 share and the #8 rank in the market. See all of Mike Kinosian’s Takeaways here.

New York Festivals Radio Awards Announces 2020 Finalists. The 2020 New York Festivals Radio Awards International Grand Jury has selected the finalists in this year’s competition. All finalists move on to the medal round of judging. New York Festivals Radio Awards will announce the 2020 award winners on Tuesday, April 21. The Grand Jury selected the finalists based on the following criteria: production values, organization, presentation of information, creativity, and use of the medium. New York Festivals says prominent broadcasters that took the lead include: RTÉ Ireland, Canadian Broadcasting Corporation, CBS News Radio, and Radio New Zealand. You can see the complete list of finalists here. Meanwhile, other U.S. broadcasters of note to make the medal round include: in the Podcast category – “30 for 30 Podcasts: Season 6,” ESPN Films, “Amy Schumer Presents: 3 Girls, 1 Keith” Spotify; “Dolly Parton’s America,” OSM Audio/ WNYC Studios; and “Sleepwalkers,” iHeartMedia. In the Breaking News, Feature and Investigative categories: “75th Anniversary of D-Day,” Westwood One; “Protests Grip Hong Kong,” Bloomberg LP; “CBS World News Roundup” and “Notre Dame,” CBS News Radio.

TALKERS News Notes. The New Jersey Broadcasters Association announces it is canceling this year’s Annual Conference & Gala, originally scheduled for June 16 and 17 in Atlantic City. President and CEO Paul Rotella says, “That’s not something we wanted to do, because we enjoy that event and we were very much looking forward to it. Like you, we treasure the opportunity to shine a spotlight on our magnificent industry, especially this year when we were going to celebrate the century of service provided by broadcasters. But our number-one priority at this time is health and safety, and the CDC’s guidelines make clear that gatherings over 50 people should be avoided for at least the next eight weeks, and of course that makes our planning futile. (It was going to be great too!) But, the show will go on my friends, if not this year, then next year.”…..John Fredericks’ Disruptor Media LLC buys WNTW-AM, Chester, Virginia and translator W224EB, Chester at 92.7 FM in the Richmond market from Nancy A. Epperson’s Delmarva Educational Association for $240,000. This pair will become part of the John Fredericks Radio Network based at his WJFN-FM, Goochland, Virginia…..Southern Wisconsin and Northern Illinois-based Big Radio is creating an online directory connecting consumers with the innovative ways that local businesses are continuing to serve them during the COVID-19 emergency. The directory provides information on local restaurants, retailers, and other businesses that are offering services while still complying with the health emergency directives. Listings are updated on a regular basis and are being provided free of charge to businesses in the Big Radio family of stations coverage area. Big Radio co-owner Ben Thompson says, “Local businesses are the biggest supporters of our community and we wanted to find a way to help them publicize changes in their operations so that community residents could lend a hand by continuing to shop local.” Big Radio is the business brand of Scott and Ben Thompson who own 10 stations and other businesses throughout Wisconsin and Illinois.

KMZQ, Las Vegas Morning Host Heidi Harris Is This Week’s Guest on Harrison Podcast. Although every corner of the nation and world have been hit hard by the coronavirus, Las Vegas has been particularly impacted due to the preponderance of hospitality and travel-oriented industries that make the market tick. KMZQ, Las Vegas morning host Heidi Harris is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harris, a 22-year veteran of Las Vegas broadcasting, and Harrison take a conversational deep dive into the coronavirus-era machinations of the “gig economy” as well as state of the convention, travel, hospitality, and gambling industries in a fascinating, fast-paced program with lots of takeaways. To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column of every page on Talkers.com.

Music Radio News and Career Moves. In the New York market Mediaco Holdings appoints Jonathan Bates vice president of brand partnerships for hip hop WQHT “Hot 97” and urban contemporary WBLS. Bates has been serving as executive vice president for The Shadow League, a “website dedicated to presenting journalistically sound sports coverage through the lens of culture.” Mediaco SVP of revenue Victor Giacomelli says, “Jonathan is an exceptional digital sales and marketing leader whose 20 years of digital experience will enable us to accelerate opportunities for clients to benefit from the wide array of authentic ‘Hot 97’ digital content opportunities. Jonathan is expected to recruit a team of multicultural digital marketing specialists to partner with clients on a variety of ‘Hot 97’ digital and social opportunities.”…..iHeartMedia’s WXKS-FM, Boston “Kiss 108” is presenting a Billie Eilish experience this evening to offer fans who would have attended Eilish’s canceled concert in town tonight (3/19). At 7:30 pm, the station will play Eilish’s music, interview clips, and listeners sharing their Billie thoughts and stories. Station PD Dylan Sprague states, “Since her show at the Garden has been postponed, it’s the best way for fans to join together in our love for Billie Eilish. If we were at the show, we’d be all singing these songs together. Why not belt ‘em out at home?”

Wednesday, December 18, 2019

TALKERS | December 18, 2019

Cox Enterprises’ Deal with Apollo Global Management Closes. According to Jessica Saunders’ report in the Atlanta Business Chronicle, Cox Enterprises’ sale of its radio, TV, Ohio print brands, and affiliated businesses to an Apollo Global Management-controlled company has closed. The new company goes by an old name – Cox Media Group – and Cox Enterprises maintains a minority stake in the new firm. The company is led by president and CEO Kim Guthrie and Bill Hendrich is EVP of radio. CMG now consists of 13 television stations in 10 markets; 54 radio stations in 10 markets; three Ohio newspapers, the CoxReps TV sales division; digital ad and OTT products and services segment Gamut; and the Northwest Broadcasting 20 TV station group.

Wilson Re-Ups with Entercom’s ‘Ticket’ in Miami. South Florida sports talk host Amber Wilson signs a multiyear contract extension to continue co-hosting the midday show on Entercom’s WAXY, Miami “AM 790 The Ticket.” Wilson co-hosts the 10:00 am to 2:00 pm “Zaslow & Amber” show with Jonathan Zaslow. She joined the station in 2016 after serving with CBS Television in Miami and SNY in New York. She says, “I’m very fortunate to have a job that I enjoy doing every single day and I’m thrilled to be continuing my career at Entercom. It is an honor that [program director] Len Weiner and [SVP/market manager] Keriann Worley continue to trust me to entertain South Florida with sports talk.”

Matthew Jarecki Named PM Drive Host at ‘FOX Sports 910’ in Phoenix. At iHeartMedia’s Phoenix sports talker KGME-AM “FOX Sports 910,” Matthew Jarecki is named host of the 4:00 pm to 7:00 pm show. Jarecki comes to KGME from his most recent position with Northern Arizona University’s KLJX-LP, Flagstaff. He also handled play-by-play and color analyst work for Lumberjacks athletics. KGME program director Aaron Trimmer says, “Matthew is a future superstar in the sport talk world. His perspective and unique commentary on sports make him the perfect fit to lead afternoon drive on ‘FOX Sports 910.’ We are thrilled to have him join our lineup.” KGME briefly hired Dan Sileo to host afternoons, but he lasted just a week in the role in early September after the Phoenix Coyotes hockey club objected to Sileo’s hiring based on some of his controversial social media posts. KGME is the flagship for Coyotes play-by-play.

Nielsen: News/Talk Top 6+ Format in PPM Markets This Year. The data from Nielsen Audio’s year-end tally of the most-listened-to formats in radio in its PPM markets shows news/talk is #1 in the 6+ demographic (9.5% weekly AQH share). In the 25-54 demo, news/talk ranked #4 (6.7%), behind only AC (7.7%), CHR (7.6%), and country (6.8%). However, there is an asterisk of sorts associated with these figures as Nielsen includes non-commercial, public radio news/talk in its definition of the format. Public news/talk skews younger than commercial news/talk. Sports talk ranked #9 in the 6+ demo and #8 in the 25-54 demo. Nielsen used an average of data from the January through November PPM surveys.

Magnum to Acquire Three Wisconsin Signals from NRG Media. The deal between Wisconsin’s Magnum Communications and Iowa-based NRG Media will transfer news/talk WFAW-AM and adult contemporary WSJC-FM in Fort Atkinson, Wisconsin, along with classic hits WKCH, Whitewater, Wisconsin to Magnum. NRG president and CEO Mary Quass says, “We have been fortunate to have worked with the great people at the stations in Fort Atkinson for many years. The dedicated broadcasters at the stations will continue to provide the Fort Atkinson community with great local radio and know they will contribute to the success of Magnum Communications going forward.” Magnum chief Dave Magnum adds, “I’m a sentimental person so two aspects of these acquisitions really struck me. First, my maternal grandmother grew up on a Fort Atkinson farm. My Mom and her remaining siblings get together at Lake Ripley each summer in her honor. Second, we’re again getting to work with NRG. Back in the 90s, my late wife Lynn had the chance to speak with Mary Quass several times at conventions. She considered Mary a role model. In 2007, five years after Lynn passed, I acquired three stations from NRG. That transaction went as smooth as silk. We look forward to the same outcome with the acquisitions of WFAW, WSJY and WKCH.” KALIL & CO., INC. is the exclusive broker for this transaction.

KSCO, Santa Cruz Initiates Its Own ‘Person of the Year.’ On the heels of the controversy over youthful Swedish environmental activist Greta Thunberg being named Time magazine’s “Person of the Year,” Michael Zwerling-owned news/talk KSCO, Santa Cruz is creating its own “Person of the Year” award and naming President Donald Trump for the past four years. Zwerling says, “I empathize with the president’s frustration of not being named Time magazine’s person of the year. After all, the designation does not necessarily indicate an endorsement of its recipient’s policies – just acknowledgement that they have made the biggest impact on the news. Clearly, Donald Trump has been the most influential person in the news since 2016. And that has not stopped.” See all four “Person of the Year” covers here.

Impeachment, IG FBI Report Aftermath, 2020 Presidential Race, U.S.-China Trade Negotiations, Financial Markets Activity, Fiat Chrysler-Peugeot Merger Among Top News/Talk Stories Yesterday (12/17). The impeachment against President Donald Trump; the aftermath of the inspector general’s report on the FBI’s use of the secret FISA court; the Democrats vying to challenge President Trump in 2020; the trade negotiations between the U.S. and China; the record high Dow and activity in the world’s financial markets; and the merger of Fiat Chrysler and Peugeot to make the third largest auto firm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

TALKERS News Notes. Appearing on fubosportsnetwork.com’s “Call It A Night” program with host Julie Stewart-Binks, WFAN, New York and Radio.com sports talk personality Mike Francesa says he’ll delve into politics during his daily, one-hour Radio.com show. Asked why, Francesa said, “There’s not a show, there’s no political coverage anywhere that is unbiased. It’s all biased. It’s either left or right. It is so significantly left or right. Give me a network, I’ll tell you – FOX is right, MSNBC is left. Everybody has a bias. Everybody is one or the other, most on the left, there are some rights. There’s nothing down the middle.” Francesa’s Radio.com show will stream from 5:00 pm to 6:00 pm ET prior to his half-hour WFAN program airing at 6:00 pm ET…..Talk radio pro Phil Valentine and his son Campbell Valentine are celebrating the fact that their podcast “The PodGOATs” has been named one of the Top 10 History Podcasts for 2019 by Podbean – a global podcast hosting site. “The PodGOATs” is produced by Comworld Media. Phil Valentine says, “I’m in shock, to be honest with you. Campbell and I have worked really hard this year on this podcast. We bill it as ‘The History of Everything,’ which is a lofty goal. We’re closing in on episode 100 and we have over 360,000 downloads, so we’re getting’ there.” Comworld Media will launch two more Phil Valentine podcasts in 2020…..Westwood One adds “Esports 30 with Kevin Knocke” to its Westwood One Podcast Network. The show is an original podcast covering esports news and in-depth interviews with industry personalities, celebrities, athletes, influencers, and enthusiasts. Knocke says, “Esports is now big enough that it can’t rely on the sunshine and rainbows perspective that it’s the ‘next big thing’ so we need to understand how to develop a sustainable infrastructure for the long term. I’ll be inviting on guests with a broad viewpoint of the industry as a whole as well as game-specific experts who are willing to take an honest look at their game and reflect on improvements needed.”…..Longtime New York City radio news pro Pat Farnack retires from Entercom’s WCBS-AM “Newsradio 880.” Farnack also served with KYW-AM and KYW-TV in Philadelphia as well as WWDB-FM, Philly during her career. She joined WCBS-AM in December 2000. The WCBS website notes that Farnack also “spent time at WNBC in New York delivering news in the days of Don Imus and Howard Stern and even did a several-month stint as traffic reporter in the flying ‘N’ copter.”…..iHeartMedia and NostalgiaCon, LLC are working together to produce the NostalgiaCon Miami ‘80s pop culture convention on April 25-26 at the MANA Convention Center in Miami’s Wynwood arts district. iHeartMedia’s participation includes sponsorship collaborations for branded activations, VIP fan experiences, contests, giveaways, and grassroots promotions…..Pictured below are actors Jamie Foxx (left) and Michael B. Jordan (center) with SiriusXM Urban View host Mike Muse (right) chatting before a live audience at SiriusXM studios in New York. Foxx and Jordan visited on a promotion tour for their new film, Just Mercy, hitting theaters on Christmas Day. Photo: Cindy Ord/ Getty Images for SiriusXM.

Music Radio News and Career Moves. Programmer and air personality Adam “Kash” Kashner moves from Cumulus Media’s Indianapolis cluster where he was APD at country WFMS-FM to Pensacola where he’s the new program director for country radio station WXBM-FM “NASH 102.7 FM.” At the same time, Cumulus adds APD stripes to current WXBM afternoon host Matt Fisher. Cumulus Pensacola VP and market manager Gary Mertins says, “Kash is such an up-and-coming programming talent within Cumulus and we’re so proud to have him join us in Pensacola. He’s really done some great things and proven himself in Indianapolis. WXBM is a heritage country station and we know that we’ve found the right person in Kash to lead it to further greatness.”…..Air personality Amanda Valentine is leaving her radio gig at Hubbard Broadcasting’s country WUBE, Cincinnati “B105” to work full time on her fitness career. Valentine was co-host of the afternoon show with Jesse Tack, who continues the show solo. Valentine noted on her Facebook page: “Health and fitness is a huge passion of mine. After going through a significant weight loss journey myself, helping others on their own journeys fills my heart in ways I can’t even describe. So, I’ve made the decision to follow my heart and devote my time and energy into helping as many people as possible discover just how life changing a healthy lifestyle can be.”…..Milwaukee non-commercial triple A WYMS-FM “88Nine” bestowed honors on the winners of its 2019 Radio Milwaukee Music Awards last Saturday (12/14). Winners of the awards covered a wide swath of musical genres. WYMS-FM’s 12th annual music awards were based on 6,278 votes online by area music fans and selections of ‘88Nine’ music staff and local music writers. Station program director Jordan Lee says, “This year’s awards reflect the strong avant-garde sound that is developing here in Milwaukee. It’s really hard to put the music of Klassik, SistaStrings, or Browns Crew in a genre box. These new sounds are defining the sound of our city in an exciting and inspiring way.”

August 2017 PPM Analysis: Rock

TALKERS | September 15, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Earlier this week, we reviewed the August 2017 ratings performance of two spoken-word formats – sports talk (Wednesday, 9/13) and public news/talk yesterday (Thursday, 9/14).

We now shift our attention to mainstream rock for the same August 2017 ratings period, which covered July 20 – August 16.

Mirroring what we did with the two aforementioned summaries, this overview of mainstream rock outlets is comprised of PPM-market facilities that rank in the top 20 (6+, August 2017).

It is typical for PPM-market rock stations meeting August 2017 ratings criteria to rank ninth (#9.45, 6+) with an AQH of 4.35 (6+).

For comparison purposes, the (6+) stats for public/news talk qualifiers are (#11.37 and 3.43, 6+), while it is common in August 2017 for eligible sports talkers to rank 14^th (#14.13, 6+) with a 6+-AQH share of 2.40.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.