By Walter Sabo
NEW YORK — This is my experience. In my work, I have seen businesses grow and prosper when they embrace new, daring ideas based on marketplace demand. The winners are nimble organizations that jump on the neat idea and focus on the product, not organization politics. When fear of new ideas sets in and a business allows staff positions to grow too big and powerful, those businesses implode.
The current economic depression celebrates “operators” — executives with shrewd “operating” skills who are known for their ability to cut costs, cut staffs, sell their story to Wall Street and keep their company within its COMFORT ZONE. They do not have nor are required to have vision. Knowing what’s next is the key to growth in any industry. No vision, no growth.
Today, media businesses are excited when they show quarter-to-quarter, year-to-year growth. But this is false growth. Compare any media business with 2007 revenue figures and business is down. Five years after the depression began, revenue is still down.
Sun Broadcast Group, Inc.
NEW YORK — It was another sad week for network radio as more great people: mothers, fathers, sons and daughters… dreamers of great ideas, writers of great content, communicators of the stories that shape our world, were sent to the unemployment line. Was it greed? Was it failure to evolve? Was it competition? Maybe. But in my humble opinion it was something simpler yet more devastating… Fear. Fear to be bold, fear to take risks and most important, fear to defend.
More Thoughts from the Recent New Media Expo
By Holland Cooke
BLOCK ISLAND, RI — In olden times, radio, like other ad media, sold exposure, audience tonnage. Sales reps would show-off ratings rankers… which I always thought was daffy. Would you go to a job interview with nine other applicants’ resumés?
• But there our call letters were, in black and white, atop the page of whichever-demographic-we-sorted. Reps recited the Reach + Frequency spiel, promising that a radio ad schedule would help the retailer “build brand.” “We’ll make you the best-known” among all-who-sell-what-you-sell. Repetition, y’know?
• Fast forward to present day: Mere message exposure doesn’t do it anymore. The E-word en vogue is engagement, and money is flowing to digital opportunities that talk-with customers, rather than simply talk-at-‘em.
By Holland Cooke
LAS VEGAS — Remember how iPod changed the way we collect and consume music? Decades earlier, Walkman had already rendered songs portable and empowered the listener-as-DJ. Then Apple obsoleted its own game-changer. As lines snaked around the block, again, for 2012′s iPhone 5 debut, sales of iPod and other mp3 players were plummeting 22%. We now tote our tunes on smartphones…which have also disrupted cameras, GPS, etc., etc., etc.
And again this week, 150,000 attendees here oooh’d-and-ahhh’d at 20,000 new products, many seeking to obsolete last year’s 20,000 shiny objects. That alone makes this a useful trek for radio folk. The CES conversation about what’s-new/what’s-next is a real pump-up compared to the “What’s left?” that haunts too much of radio’s shop talk.
By Holland Cooke
MCVAY/COOK & ASSOCIATES
LAS VEGAS –– They hadn’t even cut the ribbon to open CES2012 when the biggest radio story broke. Research In Motion admitted to something Apple won’t: There’s a sleeper chip in phones already in use –– RIM’s Blackberry Curve 9360 and 9380. Just download an app, and you activate the FM receiver you didn’t know you were walking around with.
Why this is big:
• Suddenly, there are millions of new radios. Researchers presenting at CES told us that half of all Americans now tote a smartphone.
• Radio is back in the pocket, for the first time since the 1960s.
• You can hear local stations’ over-the-air signals, which don’t consume your wireless data ration the way streaming does.
• Blackberry’s move should nudge Apple to respond.
Why this is a win-win-win-win-win: