Tag: "Apple"

Millennials, Music and Radio

| December 17, 2013

By Jerry Del Colliano
Inside Music Media
Publisher

EXCLUSIVE TO RADIOINFO AND TALKERS

delcollianoSCOTTSDALE — There are over 80 million “Millennials” coming of age the oldest of whom are already 30-years-old – 12 years older than the youngest 18-49 money demo cherished by advertisers.

Millennials have their own technology just as baby boomers had records, radio and TV.

Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.

Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.

Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.

The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.

But the damage was already done.

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The Return of the Neat Idea

| September 25, 2013

By Walter Sabo
Sabo media
CEO

NEW YORK — This is my experience. In my work, I have seen businesses grow and prosper when they embrace new, daring ideas based on marketplace demand. The winners are nimble organizations that jump on the neat idea and focus on the product, not organization politics. When fear of new ideas sets in and a business allows staff positions to grow too big and powerful, those businesses implode.

The current economic depression celebrates “operators” — executives with shrewd “operating” skills who are known for their ability to cut costs, cut staffs, sell their story to Wall Street and keep their company within its COMFORT ZONE. They do not have nor are required to have vision. Knowing what’s next is the key to growth in any industry. No vision, no growth.

Today, media businesses are excited when they show quarter-to-quarter, year-to-year growth. But this is false growth. Compare any media business with 2007 revenue figures and business is down. Five years after the depression began, revenue is still down.

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The Only Thing We Have To Fear Is… Ourselves.

| September 13, 2013

Jason Bailey
Sun Broadcast Group, Inc.
CEO

baileyjasonNEW YORK — It was another sad week for network radio as more great people: mothers, fathers, sons and daughters… dreamers of great ideas, writers of great content, communicators of the stories that shape our world, were sent to the unemployment line. Was it greed? Was it failure to evolve? Was it competition? Maybe. But in my humble opinion it was something simpler yet more devastating… Fear. Fear to be bold, fear to take risks and most important, fear to defend.

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Blogging to Grow your Tribe

| January 30, 2013

More Thoughts from the Recent New Media Expo

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — In olden times, radio, like other ad media, sold exposure, audience tonnage. Sales reps would show-off ratings rankers… which I always thought was daffy. Would you go to a job interview with nine other applicants’ resumés?

• But there our call letters were, in black and white, atop the page of whichever-demographic-we-sorted. Reps recited the Reach + Frequency spiel, promising that a radio ad schedule would help the retailer “build brand.” “We’ll make you the best-known” among all-who-sell-what-you-sell. Repetition, y’know?

• Fast forward to present day: Mere message exposure doesn’t do it anymore. The E-word en vogue is engagement, and money is flowing to digital opportunities that talk-with customers, rather than simply talk-at-‘em.

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Big 2013 Consumer Electronics Show: Big Implications for Radio

| January 11, 2013

By Holland Cooke
News/Talk/Sports Consultant

LAS VEGAS — Remember how iPod changed the way we collect and consume music? Decades earlier, Walkman had already rendered songs portable and empowered the listener-as-DJ. Then Apple obsoleted its own game-changer. As lines snaked around the block, again, for 2012′s iPhone 5 debut, sales of iPod and other mp3 players were plummeting 22%. We now tote our tunes on smartphones…which have also disrupted cameras, GPS, etc., etc., etc.

And again this week, 150,000 attendees here oooh’d-and-ahhh’d at 20,000 new products, many seeking to obsolete last year’s 20,000 shiny objects. That alone makes this a useful trek for radio folk. The CES conversation about what’s-new/what’s-next is a real pump-up compared to the “What’s left?” that haunts too much of radio’s shop talk.

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Can Terrestrial Radio Thrive in the Digital Era?

| September 19, 2012

By Michael Harrison
TALKERS Magazine
Publisher

SPRINGFIELD, Mass. — Survival is not enough.

Survival is already happening and it isn’t as much fun as it’s cracked up to be as a spectator sport on the Discovery Channel.  In the reality show called terrestrial radio, sooner than later, survival will run out of gas.  For terrestrial radio, “survival” is simply a slower form of imminent death.

It should be the goal of terrestrial radio to thrive in the digital era.

Thrive?  Is that even possible?

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Suddenly, Your Blackberry is a Radio

| January 27, 2012

By Holland Cooke
MCVAY/COOK & ASSOCIATES
News/Talk Specialist

LAS VEGAS –– They hadn’t even cut the ribbon to open CES2012 when the biggest radio story broke.  Research In Motion admitted to something Apple won’t: There’s a sleeper chip in phones already in use –– RIM’s Blackberry Curve 9360 and 9380.  Just download an app, and you activate the FM receiver you didn’t know you were walking around with.

Why this is big:

• Suddenly, there are millions of new radios.  Researchers presenting at CES told us that half of all Americans now tote a smartphone.

• Radio is back in the pocket, for the first time since the 1960s.

• You can hear local stations’ over-the-air signals, which don’t consume your wireless data ration the way streaming does.

• Blackberry’s move should nudge Apple to respond.

Why this is a win-win-win-win-win:

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