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Tag: "Apple"
Blogging to Grow your Tribe
More Thoughts from the Recent New Media Expo
By Holland Cooke
Radio Consultant
BLOCK ISLAND, RI — In olden times, radio, like other ad media, sold exposure, audience tonnage. Sales reps would show-off ratings rankers… which I always thought was daffy. Would you go to a job interview with nine other applicants’ resumés?
• But there our call letters were, in black and white, atop the page of whichever-demographic-we-sorted. Reps recited the Reach + Frequency spiel, promising that a radio ad schedule would help the retailer “build brand.” “We’ll make you the best-known” among all-who-sell-what-you-sell. Repetition, y’know?
• Fast forward to present day: Mere message exposure doesn’t do it anymore. The E-word en vogue is engagement, and money is flowing to digital opportunities that talk-with customers, rather than simply talk-at-‘em.
Big 2013 Consumer Electronics Show: Big Implications for Radio
By Holland Cooke
News/Talk/Sports Consultant
LAS VEGAS — Remember how iPod changed the way we collect and consume music? Decades earlier, Walkman had already rendered songs portable and empowered the listener-as-DJ. Then Apple obsoleted its own game-changer. As lines snaked around the block, again, for 2012′s iPhone 5 debut, sales of iPod and other mp3 players were plummeting 22%. We now tote our tunes on smartphones…which have also disrupted cameras, GPS, etc., etc., etc.
And again this week, 150,000 attendees here oooh’d-and-ahhh’d at 20,000 new products, many seeking to obsolete last year’s 20,000 shiny objects. That alone makes this a useful trek for radio folk. The CES conversation about what’s-new/what’s-next is a real pump-up compared to the “What’s left?” that haunts too much of radio’s shop talk.
Can Terrestrial Radio Thrive in the Digital Era?
By Michael Harrison
TALKERS Magazine
Publisher
SPRINGFIELD, Mass. — Survival is not enough.
Survival is already happening and it isn’t as much fun as it’s cracked up to be as a spectator sport on the Discovery Channel. In the reality show called terrestrial radio, sooner than later, survival will run out of gas. For terrestrial radio, “survival” is simply a slower form of imminent death.
It should be the goal of terrestrial radio to thrive in the digital era.
Thrive? Is that even possible?
Suddenly, Your Blackberry is a Radio
By Holland Cooke
MCVAY/COOK & ASSOCIATES
News/Talk Specialist
LAS VEGAS –– They hadn’t even cut the ribbon to open CES2012 when the biggest radio story broke. Research In Motion admitted to something Apple won’t: There’s a sleeper chip in phones already in use –– RIM’s Blackberry Curve 9360 and 9380. Just download an app, and you activate the FM receiver you didn’t know you were walking around with.
Why this is big:
• Suddenly, there are millions of new radios. Researchers presenting at CES told us that half of all Americans now tote a smartphone.
• Radio is back in the pocket, for the first time since the 1960s.
• You can hear local stations’ over-the-air signals, which don’t consume your wireless data ration the way streaming does.
• Blackberry’s move should nudge Apple to respond.
Why this is a win-win-win-win-win:
