Tag: "Amy Jo Martin"

Blogging to Grow your Tribe

| January 30, 2013

More Thoughts from the Recent New Media Expo

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — In olden times, radio, like other ad media, sold exposure, audience tonnage. Sales reps would show-off ratings rankers… which I always thought was daffy. Would you go to a job interview with nine other applicants’ resumés?

• But there our call letters were, in black and white, atop the page of whichever-demographic-we-sorted. Reps recited the Reach + Frequency spiel, promising that a radio ad schedule would help the retailer “build brand.” “We’ll make you the best-known” among all-who-sell-what-you-sell. Repetition, y’know?

• Fast forward to present day: Mere message exposure doesn’t do it anymore. The E-word en vogue is engagement, and money is flowing to digital opportunities that talk-with customers, rather than simply talk-at-‘em.

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Tuesday, January 8, 2013

| January 8, 2013

cuddytomIt’s Official:  Tom Cuddy to Program WOR, New York.  The rumor of former WPLJ, New York PD Tom Cuddy’s new gig as programmer of Clear Channel Media and Entertainment’s news/talk WOR turns out to be true as the company officially announces his joining the station.  He says of his new position, “I’m beyond excited to be joining a news/talk station that enjoys legendary status in New York.  We have amazing plans to grow WOR and make it the hottest spot on the AM dial.  WOR has one of the best signals on the East Coast.”  Cuddy will work under former WABC, New York general manager Steve Borneman who recently joined WOR, as well.

smithjolanaJolana Smith Named PD at Cumulus Media’s WFAS, Westchester, New York Combo.  In her new position, Jolana Smith will program both the news/talk AM and the adult contemporary FM Cumulus is operating in Westchester.  She comes to the stations from Cox Media’s AC WEZN, Bridgeport, Connecticut “Star 99.9” where she co-hosted morning drive and did the midday shift.  In addition to programming both stations, Smith will host the midday shift on WFAS-FM.  Smith states, “What an amazing opportunity to be part of the Cumulus programming ranks and to be working with SVP/programming Mike McVay and VP/AC format captain Emily Boldon…Somebody pinch me!”

sirotadavidDavid Sirota Exits KHOW, Denver.  Progressive writer and columnist David Sirota exits Clear Channel’s KHOW, Denver where he’d been paired up with conservative Michael Brown for the past six months.  Prior to that Sirota hosted the morning show at progressive talk sister station KKZN.  The Denver Post reports neither side is saying much, obviously agreeing to not discuss the change in the press.  But Sirota confirmed he’s no longer with Clear Channel and CC Denver VP of programing Greg Foster offered the obligatory “we thank him and wish him well” statement.

sanchezrickRick Sanchez Lands Radio Gig at WIOD, Miami.  Former CNN personality Rick Sanchez had been seeking a talk radio gig since his departure from CNN in the fall of 2010.  Now, Sanchez takes over the afternoon drive slot at Clear Channel’s WIOD, Miami, replacing Rich Minaya.  The hiring of Cuban-born and Spanish-speaking Rick Sanchez is interesting in as much as his media experience doing bi-lingual talk and news programs will give him a unique approach to connecting with the Miami audience.  Sanchez was let go from CNN after making a comment on a radio program about Jews as minorities in the media business that was construed at politically incorrect.

deacesteveSteve Deace Show Clears New York City.  The Iowa-based Steve Deace talk show clears the Big Apple on Salem Communications’ WNYM “AM 970 The Answer” airing weeknights from 10:00 pm to 1:00 am.  Deace’s program is in its second year of national syndication.  Deace states, “To go live in New York City after only 13 months in syndication is quite an honor.  There are good hosts on hundreds of radio stations around the country who can’t get cleared in New York City, so I’m well aware of what this means for the future of our show.”  Salem director of spoken-word format Phil Boyce says, “We’re excited to see what one of the real rising talents in our industry can do in the nation’s number one market.  Many of us have been waiting for the next generation of talk radio to emerge, and Deace represents that next generation.”  Deace hosted a local program on WHO, Des Moines prior to going into syndication.  His national show is carried on WHO.

mcculloughkevinDaily Kevin McCullough Show Adds Nine Affiliates in 2013.  The nationally syndicated Kevin McCullough show adds nine new affiliates including: WWRC, Washington, DC; WGKA, Atlanta; KRCN, Denver; and WCRU, Charlotte.  The program is syndicated by McCullough’s XtreMedia Inc. and the recent additions put McCullough’s program over the 300-affiliate mark.  XtreMedia also syndicates the Dani Johnson radio program as well as the weekend Baldwin/McCullough show featuring McCullough and actor Stephen Baldwin.

cookehollandSports Offers Social Success Templates.  Radio consultant Holland Cooke is in Las Vegas covering the 2013 International Consumer Electronics Show but prior to that, he took in the New Media Expo (formerly the Blogworld conference).  Cooke reports on the nuances of understanding and using social media for radio station promotion after hearing Amy Jo Martin’s keynote speech.  Cooke says Martin believes, “One of the fundamental adjustments broadcasters need to make the most of social media is to understand that tools like Facebook and Twitter aren’t just transmitters.  They’re conversations.”  And social media tools can help jocks and talk hosts be more authentic to their audiences.  Read more of Holland Cooke’s analysis here.

jonesmorgancnnAlex Jones Takes on Piers Morgan.  Nationally syndicated talk show host Alex Jones appeared on CNN on Monday evening with host Piers Morgan to debate the gun control issue and the petition to have British citizen Morgan deported in the wake of his high-profile call for new gun laws after the Newtown massacre.  Traditional talk show hosts tend to shy away from gun issues on their programs but the right to bear arms is a cornerstone of Alex Jones’ belief system and a regular topic on his program.  The feisty exchange on CNN was good TV theater and raises Jones’ national profile.  See the program here.

Obama Cabinet Nominations, Debt Ceiling Issue, NFL Playoffs, Gun Legislation Discussion and Aurora Theater Massacre Hearing Among Top News/Talk Stories Yesterday (1/7).  President Obama’s nomination of Chuck Hagel for defense secretary and John Brennan for CIA chief; the issue of the nation’s debt ceiling; the weekend’s NFL playoff games; debate over changes to the nation’s gun laws; and the hearing in Colorado for Aurora theater massacre suspect James Holmes were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

townsquaremediaCool Job Opportunity.  Townsquare Media has an opportunity for the position of operations manager in Wichita Falls.  If you have experience in country, rock, CHR and news/talk formats this could be the job for you.  The OM will also serve as brand manager for our CHR station, 92.9 NIN, and must have a track record in that format.  You will also host an on-air shift on 92.9 NIN.  In addition to a strong ratings record, candidates should demonstrate a deep, rich understanding of interactive branding including social media, loyalty programs, content creation, e-commerce, streaming platforms, mobile and texting.  This job is much more than picking the hits.  The successful candidate will be a great leader, a talent coach, and a highly organized strategist.  You’ll need exceptional teamwork skills to produce results with experienced talent, programmers, sales and digital teams.  Strong working knowledge of music scheduling systems, digital audio systems and online media platforms are required.  You’ll manage multiple tasks at once, and great communication skills, attention to detail and a sense of humor are all a must.  We work hard and have fun doing it!  If you’re a fun, dynamic, creative, proven winner who loves working in media, contact Chuck Armstrong at Townsquare Media: chuck@townsquaremedia.com.  Townsquare Media is an equal opportunity employer.

Sports Offers Social Success Templates

| January 8, 2013

By Holland Cooke
News/Talk/Sports Consultant

LAS VEGAS–Broadcasters scrambling to understand and exploit the unprecedented power of social media can benefit from success templates in the sports world.  A keynoter at the New Media Expo (the re-branded Blogworld conference) shared experiences and guidelines.

With nearly 1.3 million Twitter followers of her own, Amy Jo Martin knows whereof she speaks.  After three years managing social media for the NBA’s Phoenix Suns, she founded Digital Royalty, Inc., whose clients include Shaquille O’Neal, the Chicago White Sox, and Ultimate Fighting Championship (UFC).  She is the author of the New York Times best-seller “Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate.”

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