Malzberg
Dave Ramsey
Tag: "AM/FM radio"
You’re Fired? Timing is Everything.
By Holland Cooke
Radio Consultant
BLOCK ISLAND, RI — If you haven’t already noticed, you’ve got to see this. Grab a copy of USA Today. Any day will do, but it has to be the newsstand hard copy. No digital version will work.
Radio is reeling from another Clear Channel bloodbath, just in time for Christmas. It wasn’t the first, it won’t be the last, and it’s not just Clear Channel. But heartless timing. The nerve of ‘em.
In the words of Eric Stratton, Rush Chairman: “Let me tell you the story of another loser…”
Where Radio Fits: Radio’s Strengths
in the Media Landscape
by Holland Cooke
Radio Consultant
DALLAS — This was the best session I attended at the NAB/RAB Radio Show. A summary is available for free download on Arbitron’s client website. This document is a powerful selling tool, and real instructive to programmers and on-air talent…especially on-air talent that sells (and smart on-air talent does).
The presenter was Arbitron senior VP/marketing Bill Rose: “Radio provides opportunities to reach consumers when advertising is relevant to what they are doing.”
The sample for this study is “the buying demographic of 25-54, because that’s where the money is,” per conventional wisdom. Data Bill presented was from USA Touchpoints, a national sample that captures media usage, shopping behavior, emotional mindset, via smartphone app, every half hour, from 10-day panelists.
