Tag: "AM radio"

To Beat the Devil

| September 23, 2013

By Al Herskovitz
H&H Communications
President

 

BRADENTON, Fla — With cries of woe, beating of breasts and the rending of garments, radio sales reps are responding to the mournful tune being sung by predictors of the medium’s imminent demise.  It is the same song we heard many, many years ago with the emergence of television.  “It’s all over for radio,” they wailed.  “Nobody’s going to listen to the radio anymore when they can watch TV.”  But sharp management, innovative programmers, and clever promotion beat that notion into the ground.

We heard that tune again with the FM explosion.  “Nobody’s going to listen to AM radio anymore when they have FM.”  Then talk radio expanded across the AM band to such a degree that national leaders, columnists and commentators, public figures go bonkers when a program host says something that they deem controversial or are against something they said or did.  Only today as I write this I read a column in a major metropolitan daily that railed against Rush Limbaugh.  If nobody is listening, what are they worried about?  After all he’s just a talk show host on AM radio.

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