Tag: "AM radio"
By Susan Nilon
SARASOTA — Time and time again, the question is asked, “What does the future hold for AM radio?” Articles are written with predictions of AM’s demise due to the lack of interest of the “Millennials,” or how the internet and satellite radio will make it almost impossible for AM to compete in such a fickle industry. While these predictions seem to make sense to the untrained ear, it reminds me of a time several decades earlier when experts attributed the demise of movie theaters due to the advent of the video cassette recorder. Or the slow death of vinyl records, due to the portability and popularity of the compact disc. Well, here we are 30 years later, and the US and Canada box office revenue in 2013 was $10.9 billion with 68% of the population in attendance and “vinyl sales hit their highest level since at least 1991, with six million units sold” according to industry data. While it’s fun and sometimes smart to try to predict the future, if these “predictions” impact the decision makers of this industry by encouraging them to enter into a self-fulfilling prophecy of AM radio, then they are not only short-sighted, but are foolish as well.
By Al Herskovitz
BRADENTON, Fla — With cries of woe, beating of breasts and the rending of garments, radio sales reps are responding to the mournful tune being sung by predictors of the medium’s imminent demise. It is the same song we heard many, many years ago with the emergence of television. “It’s all over for radio,” they wailed. “Nobody’s going to listen to the radio anymore when they can watch TV.” But sharp management, innovative programmers, and clever promotion beat that notion into the ground.
We heard that tune again with the FM explosion. “Nobody’s going to listen to AM radio anymore when they have FM.” Then talk radio expanded across the AM band to such a degree that national leaders, columnists and commentators, public figures go bonkers when a program host says something that they deem controversial or are against something they said or did. Only today as I write this I read a column in a major metropolitan daily that railed against Rush Limbaugh. If nobody is listening, what are they worried about? After all he’s just a talk show host on AM radio.