Tag: "all-Christmas music"

PPM Analysis: 2017 in Review

| February 13, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — As was once again documented in exhaustive detail in our exclusive series of “Holiday” 2017 overviews posted here last week, the “Holiday” sweep is without question the most volatile of Nielsen Audio’s 13 ratings periods per calendar year, particularly as it relates to music radio. 

Historically, the December and January survey periods produce the next wildest activity as they directly lead up to and follow the “Holiday” momentum; things tend to quickly shake back to a sense of “normalcy” in the January report.

Owing to major programming modifications (primarily all-Christmas music), listening patterns change significantly, of course, in November and December.

Given that a variety of formats are impacted, pronounced ratings swings in the aforementioned survey periods are hardly limited though to music-intensive formats.

In anticipation of next week’s January 2018 results, let’s examine the extent and 2017 timeline of high/low fluctuations registered by a comprehensive cross-section of spoken-word stations.

Each facility shown here (a) appeared in all 13 ratings periods (January 2017 through “Holiday” 2017), notching a minimum of .1 (6+) each time and (b) reached 1.0 or higher (6+) at least once in the last 13 sweeps.

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“Holiday” 2016 PPM Analysis: Country

| February 16, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our in-depth overview of “Holiday” 2016 PPM results concludes with a summary of country.

Previous similar spotlights focused on adult contemporary (Monday, 2/6) and hot AC (Tuesday, 2/7).

An overwhelming majority of adult contemporary stations played all-Christmas music the majority of this sweep. It is therefore hardly surprising that, among these three formats, AC claims the most prolific (6+) market rank (#3.15) and boasts the strongest (6+) share (10.12). In an especially stunning stat, 83% of ACs in our sample rank in their respective markets’ top five (6+).

Meanwhile, hot AC (#9.41 and 4.11, 6+) edges out country (#10.04 and 3.85, 6+) for second-place in (6+) market rank and market share, respectively.

Even though it has the largest sample size, country is the only one of these three formats without a #1 representative in any of the 48 PPM-markets (“Holiday” 2016, 6+): AC is #1 in an astonishing 38 cases, while a hot AC ranks first in three PPM-markets (6+, “Holiday” 2016).

Breakouts below consist of data from country outlets that rank in the top 20 in any PPM market (6+, “Holiday” 2016).

Over and above that particular ratings caveat is another parameter: Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this analysis are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2016 PPM Analysis: Adult Contemporary

| February 6, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES— This is the industry’s most extensive and comprehensive overview of a “Holiday” ratings sweep and, of course, it’s for adult contemporary – the format leading the way for the all-Christmas music programming strategy.

While some hot AC, classic hits-oldies, contemporary Christian, country, and urban AC outlets engage in wall-to-wall Christmas music, adult contemporary was the originator and, by an overwhelming majority, it remains the most common proponent.

Not every adult contemporary station listed here, however, plays all-Christmas music during “Holiday” sweeps and, as you’ll see, some ACs register a December 2016 – “Holiday” 2016 decline. Whether or not they program all-Christmas music roughly between Thanksgiving and Christmas Day, adult contemporary facilities that rank in the top 20 in a PPM-market (6+, “Holiday” 2016) comprise the following scoreboards.

Another parameter is that Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this “Holiday” 2016 report are limited to stations that pay Nielsen Audio for its data.

In “Holiday” 2016, an adult contemporary station is #1 (6+) in nearly eight of every ten PPM-markets (79%) and one AC outlet has once again reached the 20-share threshold (6+).

Especially noteworthy as well are the format’s “Holiday” 2015 – “Holiday” 2016 stats.

To add perspective throughout this analysis, we are including several “Rewind” ratings comparisons from previous “Holiday” sweeps.

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December 2016 PPM Analysis

| January 3, 2017

By Mike Kinosian
Managing Editor
TALKERS

kinosian-2ppmunitLOS ANGELES — Several particularly significant occurrences make Nielsen Audio’s December 2016 PPM ratings period (November 3 – November 30) perhaps the most unique one in calendar year 2016.

It is noteworthy for news and/or talk stations, in that, the period began five days before the highly spirited (to say the least) presidential election; for sports stations, it not only transitions from the MLB post-season, it includes a good chunk of the NFL’s regular season.

Meanwhile in the music-radio realm, the December 2016 sweep reflects a mainly mid-November start by some stations (the overwhelming majority of which are adult contemporary) of a flip to all-Christmas music, which continues to remain a highly successful programming strategy.

So – what happened?

Clearly, the big ratings winners in December 2016 were stations engineering the aforementioned temporary format adjustment to seasonal all-holiday tunes.

The following indicates the margin of those increases and which formats – if indeed applicable – were most impacted.

Nielsen Audio releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this exclusive Talkers analysis are limited to outlets that pay Nielsen Audio for its data.

We begin with the 64 stations that gain at least eight-tenths of a share (6+) between November 2016 and December 2016.

Depicted are those facilities by format; 6+ increase; November 2016 6+-share; December 2016 6+-share; November 2016 market rank; and December 2016 6+ market rank.

For example, iHeartMedia Jacksonville’s country-formatted WQIK increases its November 2016 6+-share of 6.8 by +4.5 to 11.3, lifting it from fifth (November 2016, 6+) to first (December 2016, 6+).

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