Tag: "Alex Rodriguez"

What We All Can Learn from the A-Rod Brand: It’s All About Your Performance

| August 12, 2013

By Dr. John Tantillo
Brand Talk’s “Go Brand Yourself”
WVOX Radio, New Rochelle
Host

tantillodrarodNEW YORK — Just look at what happened to Alex Rodriguez (A-Rod) on Friday night when his brand was rolled out to his New York market.

With all the commotion surrounding the A-Rod brand concerning his PED use, you would think that when he came to the plate, there would have been an overwhelming outcry of dis-satisfaction concerning this high negative profile brand!  But no. Despite what many would have predicted, the jury was split, and it was only when A-Rod failed to perform that he was jeered by the NYC-based crowd.  Simply put from a branding perspective: it was not his supposed “cheating” that caused a negative crowd reaction.  It was his performance (or lack of it) that wounded the brand, for at least one game.

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