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Tag: "aircheck"
Your Aircheck Notes
By Holland Cooke
Radio Consultant
BLOCK ISLAND — Tell me THIS doesn’t validate the consultant caricature! I’m in a rental car, driving the pattern… or camped-out in a hotel, waiting for room service to deliver the BLT and Diet Coke, and more packets of that in-room coffee. I’m… listening. Stealthy, almost gumshoe, eh?
Relax. Notes which follow aren’t necessarily about you, personally.
On second thought, DON’T relax. Be psyched. Be stoked. Bring your “A” game, every day. Because the dang consultant gets paid to listen. Your concern is people-who-don’t, “real people,” listeners, each a potential PPM panelist or diarykeeper…and prospect for your retail advertisers.
So here are some generic Do’s-N-Don’ts, based on many miles along the winding radio road:
How-To Two: More Tips for Talk Radio’s Weekend Warriors
By Holland Cooke
Talk Radio Consultant
BLOCK ISLAND, RI — Yesterday here, I outlined techniques for pumping-up call count to weekend specialty shows. If you missed it: How to Pump Up Your Weekend ‘How-To’ Show.
And here are four more tips for ask-the-experts hosts:
Stay (relentlessly) on-topic
Don’t, for instance, talk about a movie you recently saw, unless it relates directly to your topic of expertise. Why?
