Tag: "AFTRA/SAG"

RAIN Summit: “It’s Complicated”

| September 18, 2013

By Holland Cooke
Radio Consultant

 

ORLANDO — The NAB/RAB Radio Show kicks off today; but several hundred attendees got here a day early to spend yesterday talking about non-AM/FM “radio,” at Kurt Hanson’s RAIN (Radio And Internet News) Summit.

Even just a few years ago, streaming was a novelty, an adjunct to on-air programming.  Not now.

  • Smartphones have replaced alarm clocks, watches, cameras, calculators, appointment books, TV Guide, GPS…shall I continue?  There is an app for that.  Heck, iPhone obsoleted its predecessor iPod, and (imagine someone awakening from a 10-year coma hearing this?) we now get our music from our phones.  So, without even confronting data about mushrooming streaming audio consumption, broadcasters are undeniably in be-there-or-be-square territory.
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