Tag: "Advertising"

Tuesday, February 4, 2014

| February 4, 2014

lavenmicheleMichele Laven Promoted to Newly Created Corporate Post at Clear Channel.  Rising from her EVP of strategic partnerships position to the new president of partnerships and local activation post is Michele Laven.  She’ll report to Tim Castelli, president of national sales, marketing and partnerships at Clear Channel Media + Entertainment.  Her role is described as creating “strategic alliances and marketing programs with key distribution and content partners, while expanding the capacity of Clear Channel’s local market sales organizations to develop multi-market revenue opportunities.”  CEO Bob Pittman states, “Clear Channel is built on our strong relationships with listeners, advertisers and partners — both on the local and national level.  We have the unparalleled ability to connect artists with their fans and brands with their consumers, and in her new role Michele is going to use her expertise to help national partners build an even closer relationship with their consumers at the local level.”  Prior to joining CC eight years ago, Laven served as president and chief operating officer of New Times Media.

dinardosteveEntercom Elevates DiNardo to SF VP/Market Manager.  Vice president of sales Steve DiNardo is boosted to vice president and market manager of Entercom‘s San Francisco-San Jose cluster.  Entercom station group president Weezie Kramer comments that, “After a nationwide search, the best choice was right in front of us.  I am proud to promote from within as Steve and the entire San Francisco team achieved market-leading results in Q4.  They have set a blistering pace for 2014.  Under Steve’s leadership, I know Entercom will continue to be one of the media leaders in the market.”  The company’s Bay Area group consists of adult contemporary KOIT-FM “Lite Rock – Less Talk,” classic rock KUFX & KUZX “K-Fox,” sports talk KGMZ “The Game,” and urban AC KBLX “Yesterday and Today’s R&B.”  DiNardo remarks, “Our heritage brands and innovative staff make this opportunity a dream come true.  Entercom’s entrepreneurial spirit and corporate resources give us everything we need to grow our audience engagement as well as the revenues that follow.”  In advance of joining the Entercom stations in 2012, DiNardo spent 15 years as a CBS Radio vice president/general manager.

townsquaremediaCasey Named Operations Manager of Townsquare Hudson Valley.  Former Clear Channel, Indianapolis director of operations Buzz Casey is tapped to become operations manager for Townsquare Media Group‘s 10 stations in the Hudson Valley and Poughkeepsie, New York. Townsquare Media senior vice president of programming Kurt Johnson remarks, “Buzz has a track record of success and he brings a strong set of skills to lead Townsquare Hudson Valley to a new level on-air, online and on site.”  In addition to his OM duties, Casey will be day-to-day program director of Poughkeepsie rock outlet WPDH.  “The culture and creativity of Townsquare Media Group are top-notch,” Casey comments. “The Hudson Valley brands are poised for success.”  Hudson Valley is Nielsen Audio‘s 39th-highest market.  Casey’s past programming and operations management resume includes Atlanta’s WKLS “96 Rock” and alternative WBZY; Phoenix rocker KDKB; classic rock WFBQ “Q-95,” Indianapolis; and WNRQ, Nashville.

mancowMancow’s GCN Deal Official.  It was reported last week that Erich “Mancow” Muller was signing with Genesis Communications Network to syndicate his morning radio program after formally cutting ties with TFN-FM the week prior.  Now it’s official as GCN announces the show will be distributed live from 6:00 am to 9:00 am ET in addition be being available on demand 24 hours per day via Mancow.com and GCNLive.com.  Mancow comments, “I’m happy to be in league with GCN as we move the show forward to bigger and better things.  We’re excited to work with GCN – a team that is dedicated to providing the most cutting-edge radio in the industry and prides itself in making life for our affiliates and advertisers as easy as it can possibly be in this era of new media.”  Mancow’s program is simulcast on TV in Chicago on FoxTV-owned WPWR-TV “My50.”

negrassrootsMedical Marijuana Info Ad on Boston Stations Raises Questions About ‘Pot Ads.’  The issue in Massachusetts as reported by the Boston Herald yesterday is different than the issues stations in Colorado and Washington are facing.  The Massachusetts case is about medical marijuana, not legal pot for recreational use as is now allowed in Colorado and Washington.  Stations in those states have so far avoided ads for legal pot because of the conflict between federal and state laws on the matter – no one is willing to become the (expensive) legal test case.  But the Massachusetts ads that aired on Greater Media’s alternative WBOS and rhythmic AC WBQT in Boston were bought not by a dispensary but by the New England Grass Roots Institute which doesn’t sell marijuana; it provides information about medical marijuana.  Institute founder Mike Fitzgerald tells the Herald the rules don’t apply to him.  “We’re the first cannabis institute.  We’re really focused on people who have never seen cannabis before.  Since the American Medical Association isn’t teaching anything, we thought we need to step in.”  But the Herald story also quotes a dispensary consultant who says the laws state dispensaries are not supposed to “generate demand.”  Since Fitzgerald’s institute is not a dispensary, that could muddy the waters.  Regardless, it’s going to be just a matter of time before advertising this new industry becomes relevant to radio.  There’s just too much money to be made.  Read the Herald story here.

limbaughrushSandra Fluke Shows Intent to Run for Henry Waxman’s Congressional Seat.  Activist Sandra Fluke has filed papers with the state of California signaling her intent to run for the 33rd Congressional District seat being vacated by retiring Democrat Henry Waxman.  Fluke’s national profile skyrocketed after Rush Limbaugh called her a “slut” as part of a critique of the provision that Catholic organizations be forced to provide birth control to students and employees under the Affordable Care Act.  Fluke still has to file with the federal government to be a legitimate candidate.  So far, two other Democrats have filed to seek the party’s nomination.

wisw logoCumulus Flips WISW, Columbia to Sports Talk.  The new sports talk outlet in the Columbia, South Carolina market is airing the NBC Sports Radio Network lineup after Cumulus Media flipped the station from news/talk.  With the change, there are now four major sports talk signals in the market including Clear Channel’s WXBT, L&L Broadcasting’s WOIC, and Cumulus’ other sports talker WNKT “107.5 The Game,” a CBS Sports Radio Network affiliate.  Two news/talk stations serve the market including Clear Channel’s WVOC-FM and Glory Communications’ WQXL (and its two FM translators).

westwoodone logoWestwoodOne Reports Motel 6 Spot Most Creative Super Bowl Audio Ad.  The results of WestwoodOne’s first-ever consumer-driven index of the most creative audio spots run during its broadcast of the Super Bowl are in and this year’s winner was Motel 6.  According to WestwoodOne, the Motel 6 spot won top honors in both the Listener Choice and Media Choice categories in the Super Bowl Audio Index.  The other top vote-getters were Tilted Kilt, Subway, Exergen and Taco Bell.  During the two weeks leading up to the game, listeners were encouraged to vote for their favorite Super Bowl commercial across many of WestwoodOne properties via an array of online and on-air promotions.  Listeners were directed to www.westwoodone.com/vote, where each of the commercials was available for consumer voting from Thursday, January 30 through 12 midnight ET on February 2, 2014.  The index was comprised of all commercials aired on the 700-plus radio stations which broadcast WestwoodOne’s exclusive, national play-by-play coverage of Super Bowl XLVIII.

kaytvcrewThe Simulcast Begins!  The sports talk simulcast of WEPN-FM, New York’s Michael Kay show on the YES Network began yesterday (2/3).  The afternoon drive host (along with co-host Don La Greca) for ESPN’s New York City O&O took over the afternoon slot on the regional cable channel owned by the New York Yankees.  For years, the slot was occupied by crosstown rival Mike Francesa simulcasting on CBS RADIO’s WFAN, New York.  Pictured here on day one of their new operation is the crew (from left to right): production director Mike Brownsher, senior producer Andrew Gundling, La Greca, Kay, executive producer Ryan T. Hurley, and associate producer Ray Deenihan.

talkradiotv logoChuck Harder Plans Return to Talk Media with New Project.  Veteran talk radio program host, entrepreneur and modern-era talk syndication pioneer Chuck Harder of “For the People” fame tells TALKERS he is starting up a new project that will produce and distribute talk radio on a TV network.  In development for five years, Harder has assembled what he describes as “a million dollar facility” with FCC licensed Ku Band Video Satellite uplink that he plans to startup in 90  to 120 days on TELSTAR 14-R, a new satellite received on three-foot dishes.  Harder is looking for both talk show hosts and investors.  Interested parties can first visit www.talkradiotv.net for details and then send him a letter of interest to P.O. Box A, White Springs, FL 32096.  Harder states, “We will furnish all needed video and audio equipment for your studio and are planning on live two-way talk 24/7.  All letters of interest will be answered.  No calls please.  We will appear on unfilled new local TV channels using standard NTSC MPEG-2 with CD quality audio and provide extra income for local TV affiliates.  Our horizon to horizon C and Ku band all-sat teleport operations center sits across the street from a fiber-optic digital switch that provides us high speed internet video globally and 10 incoming talk lines. TELSTAR 14-R coverage map and fiber optics map is on the website.”  Harder says he will not do a show due to the necessities of daily sales and management of operations.

Super Bowl XLVIII, Financial Markets Activity, Philip Seymour Hoffman Death, ObamaCare Criticism, Immigration Legislation and Woody Allen Allegations Among Top News/Talk Stories Yesterday (2/3).  The aftermath of the Seattle Seahawks’ victory over the Denver Broncos on Sunday; the downward-trending Dow and the activity in world financial markets; the heroin-related death of actor Philip Seymour Hoffman; scrutiny of the rollout of and possible future effects of the Affordable Care Act; the looming immigration legislation with amnesty provisions; and the renewed allegations of sexual assault against filmmaker Woody Allen were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

Killer Endorsement Spots: Advertisers’ (and Your) Best Buds

| September 14, 2012

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI –  Even with Google now sucking SO many local advertising dollars away from legacy media, local radio can still be local retailers’ best friend, and that’s not an opinion.  Data from the Radio Advertising Bureau and elsewhere continues to demonstrate that radio is, mathematically, the most efficient way to tell-a-lot-of-people-something.  And being the #1 in-car medium, we can still reach consumers closest to the cash register.

And your relationship with listeners can be a powerful bond.  Radio is an intimate medium, with decades of cred’ to the two generations which control most retail spending.  So the local DJs and talkers who will survive the ongoing bloodbath do so by being more than just voices.  Properly applied, the trust you have earned with listeners can sell-sell-sell, in a way that makes Arbitron numbers irrelevant.

Read More

Monday, March 12, 2012

| March 12, 2012

Controversy and Misinformation of Radio Advertising Keeps Rush Limbaugh in the News; Host Reportedly Refuses to Take Back Advertiser.  The consumer media continues to hang onto the Rush Limbaugh-Sandra Fluke issue with numerous stories and segments being published and produced over the weekend about the extent to which the controversy may be hurting advertising on Premiere Networks’ Rush Limbaugh show as well as a wider swath of conservative talk radio.  In addition to the fluctuating count of advertisers that may or may not have left the Limbaugh program (depending on whether or not they actually advertised on the show in the first place as many reports cite firms that did not), outlets such as New York Magazine and The Daily Beast are writing about a memo from Premiere to affiliate stations detailing 98 companies that don’t want their goods or services advertised on controversial programming.  The memo gives examples of hosts including Mark Levin, Rush Limbaugh, Tom Leykis (shows how old that memo is), Michael Savage, Glenn Beck and Sean HannityTALKERS has pointed out to countless consumer media that have contacted our offices regarding this issue that “no controversial programming” dictates are common and practically as old as talk radio itself and not a unique reaction to the Limbaugh case – although certainly reiterated as a result of it.  TALKERS has also pointed out that monitoring a station’s internet feed does not reflect the same commercial content as the air feed since union regulations affect the degree to which union talent-voiced spots can air on the web.  Meanwhile, the Sacramento Bee is reporting Rush Limbaugh is refusing to take retailer Sleep Train back as an advertiser.  The story cites Limbaugh spokesman Brian Glicklich stating the company sought to return to the Limbaugh show and the program replied to the Sacramento-based mattress retailer, “Rush received your requests personally.  Unfortunately, your public comments were not well received by our audience, and did not accurately portray either Rush Limbaugh’s character or the intent of his remarks.  Thus, we regret to inform you that Rush will be unable to endorse Sleep Train in the future.  Rush appreciates your long friendship and your past support, and we wish you good luck in the future.”

Celebrity-Founded Women’s Media Center Piles on Rush Limbaugh.  The organization co-founded by Gloria Steinem, Jane Fonda and Robin Morgan is using the Rush Limbaugh controversy to call to arms like-minded activists to petition the FCC to take Limbaugh off the air.  In an op-ed piece on CNN.com, the group reasons that Limbaugh – through his language and political opinions – is a purveyor of “hate speech” and therefore is not acting in the public interest.  The group is suggesting the stations whose licenses are up for renewal that carry Limbaugh’s program are not serving the “public interest” and need either pull the show or not have their licenses renewed.  The group states in the piece, “This isn’t political.  While we disagree with Limbaugh’s politics, what’s at stake is the fallout of a society tolerating toxic, hate-inciting speech.  For 20 years, Limbaugh has hidden behind the First Amendment, or else claimed he’s really “doing humor” or “entertainment.”  He is indeed constitutionally entitled to his opinions, but he is not constitutionally entitled to the people’s airways.”  It’s hard to tell what the motive here is – beyond polemicizing – since the FCC does not deal with issues of content in this way during the license renewal process.

Special Interest Group Intent on Hounding KFI, Los Angeles; Picks on Bill Handel’s Comment.  Time will tell if the latest salvo from the Los Angeles-based Black Media Alliance sticks to Clear Channel’s KFI, Los Angeles or ricochets back to harm the goals of the very organization that fired it.  What’s for certain is the Black Media Alliance is taking a page from other special interest media “watchdog” groups and is recording every minute of KFI’s broadcasts and, when it hears something it doesn’t like, is firing off press releases and hoping for some traction.  It used a March 9 broadcast from the Bill Handel show for this purpose.  During a segment in which Handel comments on the news of the day with Gary Hoffman and Neil Saavedra, the topic of a California bill that would allow nurse practitioners to perform aspiration abortions came up.  Handel commented on a law in Kansas where doctors are required to have the women see sonograms prior to having an abortion and offered his opinion that those who don’t already understand the procedure are “dumb-ass women.”  BMA is using this comment to imply Handel has attacked all women.  Listen to the segment here.  There are numerous issues at play here but TALKERS will address the primary ones.  The tenor of Bill Handel’s program hasn’t changed and presumably his advertisers know what they’re buying.  If an advertiser boycott of Handel’s program is what the BMA seeks, it may find the going tougher for Handel’s Southern California show than national groups are for the Rush Limbaugh controversy.  That’s generally the way these cases work.  Handel broke no FCC rules and we believe it’s unlikely he or KFI will apologize – so far neither has.  During the discussion, you can hear both sides of the issue being debated by the air talent.  This is exactly the kind of public debate of important issues Supreme Court rulings, such as New York Times v. Sullivan, protects and which the Court admits could be controversial.  Justice Brennan even wrote of the “profound national commitment to the principle that debate on public issues should be uninhibited, robust, and wide-open.”  The most important issue for the BMA is whether this tactic will cause it to be perceived by the public as nitpicking and a pest instead of being seen as an organization with goals of diversity and fairness.

Salem Communications’ WNYM, New York Rebrands as “The Answer.”  The New York news/talk outlet formerly known as “The Apple” hits the air today with an altered programming schedule and the new handle, “The Answer.”  Salem Communications VP and director of the spoken word format Phil Boyce states, “The new name will more accurately reflect who we are and what the benefit is to listening to us.  ‘The Answer’ just popped into my head my first week here, and I couldn’t stop thinking about it.  We are the answer to so many questions, from ‘what happened while you slept?’ to ‘is it gonna rain?’ to ‘why am I stuck in traffic?’”  The company notes the new station lineup is as follows: Salem Radio Network syndicated Bill Bennett‘s “Morning in America” from 5:00 am to 7:00 am, local host Curtis Sliwa from 7:00 am to 10:00 am, Dial Global’s Dennis Miller from 10:00 am to 12:00 noon, SRN’s Dennis Prager from 12:00 noon to 3:00 pm, SRN’s Michael Medved from 3:00 pm to 5:00 pm; Curtis and attorney Jeffrey Lichtman from 5:00 pm to 7:00 pm; and SRN’s Hugh Hewitt from 7:00 pm to 10:00 pm.  Boyce says new imaging will create a hip, younger sound for the station, heavy on a New York-style attitude.  “New Yorkers are slightly jaded and a little sarcastic, so we wanted the sound of our station to reflect the city we serve.”  In describing his collaboration with voiceover talent Lonnie Perkins, Boyce gushed, “I told him to sound like that ‘Mayhem Man’ commercial for Allstate Insurance.” The new imaging includes new top of hour ID’s, promos, and show opens.  Boyce wanted to re-arrange the lineup to “put the pieces of the jigsaw puzzle” together in the right order.

Heidi Harris Exits KDWN.  Word from Las Vegas is that KDWN, Las Vegas morning talk show host Heidi Harris has exited her position at the Beasley Broadcasting-owned news/talker.  Sources inside the station tell TALKERS that the relationship between Harris and KDWN management had been strained for some time now and finally reached the breaking point.  Heidi Harris, a multi-repeat member of the TALKERS Heavy Hundred is considered by industry observers to be a rising star.  The conservative host has been a regular contributor and guest on the progressive Ed Schultz Show on MSNBC and speaker at the New Media Seminar.  Harris has not responded to e-mail requests by TALKERS for comment and confirmation but her presence on the KDWN website has been removed.  More details as they are available.

WMAL, Washington Re-Positions AM Drive Show; Mary Katherine Ham Exits.  The former “Morning Majority” AM drive show at Cumulus Media’s WMAL-AM/FM, Washington is now “Mornings on the Mall” with Brian Wilson and Bryan Nehman as Mary Katherine Ham – who joined WMAL last summer – leaves the program.  Ham wrote on her blog earlier this week,It has been a pleasure to work with Bryan Nehman and Brian Wilson – two consummate broadcast professionals who generously taught this n00b as much as they could.  And, though I’m new to radio, it’d be hard to imagine a producer more capable than our executive producer Heather Smith, who I remain convinced does not require sleep (in an industrious way, not a vampire way).  The folks at the company had a vision for a different, independent role for me at the station, but we just weren’t able to come to an agreement that would make it work, so I’m off to do my other jobs.  I’m constantly thankful I have the freedom to make decisions like that, and realize it’s a tremendous blessing to have such options.”  Ham is an analyst at Fox News Channel and is a contributing writer for The Daily Caller.

Firesign Theater Founder Peter Bergman Dies.  One of the founders of the radio comedy show Firesign Theater has died at age 72 after a battle with Leukemia.  Peter Bergman and three fellow comedians — Phillip Proctor, David Ossman and Phil Austin – created the radio program that spawned four must-have comedy albums (released between 1968 and 1972) for college-age hippies of the time.  Bergman was hosting a late-night talk show on Pacifica’s KPFK, Los Angeles when he started the Firesign Theater program.  Bergman revived the Firesign Theater show on the internet in 2010.

Salem Radio Network Correspondent Dan Hackel Passes Away.  Longtime news pro Dan Hackel died in Israel over the weekend after a battle with cancer.  He had been Salem Radio Network’s primary correspondent in Israel for the past four years.  Hackel was a founding anchor for CNN International and a frequent anchor on Headline News.  He served as Washington correspondent covering the White House for ABC News, and he reported on the U. S. Congress for the Mutual Broadcasting System.

TRN’s and WGST, Atlanta’s Rusty Humphries Named Kentucky Colonel.  Kentucky colonel is the highest title of honor bestowed by the Commonwealth of Kentucky.  Commissions for Kentucky colonels are given by the governor and the secretary of state to individuals in recognition of noteworthy accomplishments and outstanding service to a community, state or the nation.  Other notable Colonels include Bob Hope, Pope John Paul II, Winston Churchill and of course Col. Sanders. Pictured with Colonel Rusty Humphries is Melissa Forrest, president and market manager of Clear Channel Atlanta where Humphries works at news/talk WGST.