Tag: "advertisers"
Pending Business: Yogi Got It
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Yogi Berra said it best, “It’s so crowded, nobody goes there anymore.”
What did Yogi know decades before the world stopped?
As we make the gradual return to re-opening, we see a new normal environment, where we may never again sit elbow to elbow in a crowded restaurant, concert, sporting event, movie theatre, or even religious service. Essential service retailers from Costco to Home Depot feature marked floors with social distancing markers, directional arrows, and limited number of in-store shoppers. The new age pandemic impacted retail environment is emerging.
Tuesday, May 26, 2020
Memo: Copy Copy Like This. While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. For this week’s column, consultant Holland Cooke has collected examples instructive to commercial copy we craft for local retailers, and station imaging. Read it here.
Re-Opening Across America, Memorial Day Holiday, Michigan Protests, COVID-19 Tests/Vaccine Research, Presidential Race, Brazil Travel Ban, and ‘The Match’ Among Top News/Talk Stories Over the Weekend. States across the country begin cautiously re-opening their economies; the Memorial Day holiday takes place without the usual parades and observances; Michigan Governor Gretchen Whitmer’s battle against lockdown protesters; the number of COVID-19 tests being done in the U.S. and the global work being done to create a vaccine; the November presidential election; President Trump puts a ban on flights from Brazil as the coronavirus sweeps through the South American nation; and “The Match” featuring Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady playing golf were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: What’s All the Fuss About? Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that great sellers have always been built to work remotely. He draws a sports analogy. “High-performing athletes are regularly well-coached and prepared. Then, on their own, away from the head coach – remotely – often with private coaches, they practice. When they return for the next session they are better… the takeaway here is the individual commitment to practicing ‘remotely.’” Read his column here.
PPM Analysis: News/Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April PPM survey, today focusing on news/talk formatted stations. It appears that radio listeners shifted from wanting straight news about the pandemic in March – when all-news outlets saw their weekly, 6+ AQH shares shoot up – to wanting to hear analysis and discussion about the COVID-19 pandemic in April. Seventy-eight percent of news/talk stations saw their AQH shares go up during the April survey, led by big gainers such as iHeartMedia’s WISN-AM, Milwaukee (+3.5, 9.3 share), Bonneville’s KSL-AM/FM, Salt Lake City (+2.8, 8.8 share), and Cumulus Media’s WPRO-AM, Providence (+2.3, 6.1 share). It’s important to note that radio cume was down across the board in April and that dramatic increases in time spent listening are driving these AQH spikes. With that said, some impressive year-over year AQH increases happened in April. Cox Media Group’s WSB-AM/WSBB-FM, Atlanta was up 7.3 shares over April 2019 (13.9 share, #1), iHeartMedia’s KFBK, Sacramento shot up 5.6 shares (11.6 share, #1), and Emmis Communications’ WIBC-FM, Indianapolis was up 5.1 shares (10.3 share, #1). Also, in April there were 11 news/talk outlets that ranked #1 in their respective markets. See Mike Kinosian’s entire report here.
Erick Erickson Interviews Mike Pence in Sanitized Space at Waffle House HQ. Pictured above is Georgia talk radio host Erick Erickson (left) conducting an in-person interview with Vice President Mike Pence (right) on Friday (5/22) at Waffle House corporate headquarters in Norcross, Georgia. The interview aired on Erickson’s WSB-AM/WSBB-FM, Atlanta afternoon drive show on Friday and on his statewide syndicated late morning show today (5/26). Erickson says of preparing for the interview, “I didn’t have to wear a mask. The Secret Service took my temperature, made me set up all my equipment, then made me leave the room so they could sanitize everything themselves. I was not allowed back to my equipment until the interview. It was a new twist on these sorts of interviews.” The two discussed the progress being made in re-opening Georgia, the what-ifs of a potential flare-up of coronavirus cases, and what might be expected for college football this year.
KOIL, Omaha Launches New ‘Local 1290’ Program. Omaha news/talk KOIL “News Talk 1290” says it is debuting a new, daily two-hour program “focusing on the local community as our friends, neighbors and businesses begin to face the new
normal.” The live program is being hosted by Neil Nelkin and will focus on everything “local” in Omaha, Nebraska and Council Bluffs, Iowa as businesses start to re-open and figure out how to go forward. Other NRG Media on-air talent will join the program as co-hosts, including Nikki and Laura from KQKQ-FM “Sweet 98.5,” Mike’l Severe and Damon Benning from KOZN-AM “1620 The Zone,” and Matt Tompkins from KOOO-FM “101.9 The Keg.” Neil Nelkin comments, “Finally a positive show about our listeners, our community and businesses within the Omaha and Council Bluffs area. We want to highlight the local business and hear their stories about how they are doing and re-opening. It’s a community feel good, as we are all in this together.”
TALKERS News Notes. The global pandemic can’t keep Stephanie Miller’s “Sexy Liberal Tour” down. Miller’s SM Radio Productions says, “Until it’s safe to travel
and gather in large groups again, the hysterically funny ‘Sexy Liberal Tour’ is now set to come into fans’ homes with ‘Stephanie Miller’s Sexy Liberal Virtual Tour.’” It will debut virtually on Saturday, June 6 at 9:00 pm ET / 6:00 pm PT and will feature Stephanie Miller, John Fugelsang, Hal Sparks, Frances Callier, and Angela V. Shelton…..Nationally syndicated talk host Buck Sexton interviewed President Trump in the Oval Office for a conversation that aired on his Premiere
Networks-syndicated show. Among the topics discussed were the president’s thoughts on the intelligence community, the judiciary, the “deep state,” “Russiagate,” Michael Flynn, and more. The president also told Sexton the country will “never do this again” and will deal with the coronavirus issue by employing the country’s “best resources” to put out any fires as they emerge…..The Times-Union of San Diego reports 
that Mexican signal XEPRS-AM, Tijuana could be back on the air as “The Mightier 1090” around July 4, to coincide with the return of Major League Baseball. As has been reported, Flagstaff, Arizona-based marketing executive Bill Hagen is leasing the former sports talk outlet and plans to build a lifestyle and sports talk station around afternoon personality – and former longtime “Mighty 1090” personality – Scott Kaplan. The sports talk format on XEPRS ended 13 months ago when Broadcasting Company of the Americas lost its lease on the signal…..GCN-syndicated host Kate Delaney
is honored with a 2020 Communicator Award for Excellence from the Academy of Interactive and Visual Arts. Her DelaneyMediaGroup won in the Commercial Campaign category for “Her Story.” Delaney tells TALKERS magazine the feature airs on 70 stations and Amazon’s Echo…..Last Friday (5/22), WTKS-FM, Orlando’s “The News Junkie” radio show – hosted by Shawn Wasson, Sabrina Ambra, and Chris “C-lane” Lane – held “the World’s First Live Radio Broadcast With Social Distancing.” Pictured below is the trio at their broadcast booth. They say that fans arrived at staggered times to prevent a large crowd outside and those feeling sick were urged not to attend. Each table was limited to only a few guests and hand sanitizer and optional masks were available for all guests. Wasson says, “The show featured plenty of drinks, plenty of fun and games. What we didn’t do is have people shaking hands and hanging all over each other. We showed that with enough planning and preparation you can juggle being safe and having a blast.”
Music Radio News and Career Moves. Last week’s WKQX, Chicago radiothon supporting the Chicago Independent Venue League netted $34,000 for the association and its live music venues. The morning show trio of Brian, Ali, and Justin were on air for 34 hours and interviewed artists including Billy Joe Armstrong from Green Day, Grouplove, Silversun Pickups, Cage The Elephant, Local H, KFlay, All Time Low, Powfu, Chip Z’Nuff, and Jerry from JBTV. The event was sponsored by Goose Island Beer Company, supporting Chicago music venues since 1988…..iHeartMedia flips classic hits WJDX, Jackson, Mississippi to hip hop as “The New Real 105.1.” The station’s lineup includes “The Breakfast Club,” with DJ Envy, Angela Yee, and Charlamagne Tha God in morning drive. iHeartMedia Jackson market president Mike Comfort says, “We are excited to launch ‘The New Real 105.1’ in Jackson and bring another choice for hip hop and R&B to the market. Based on our research, we know not only is this going to connect with our market’s audience, but this format is also going to produce a strong listener base for our advertisers – things just got real!”…..iHeartMedia Philadelphia re-brands alternative WRFF as “ALT 104.5.” Station PD and midday personality Amber Miller says, “Who doesn’t love the big reveal at the end of a makeover show. Well, ta-da! Philly’s Alternative Rock station is now sounding bigger and better than ever, combining the music and personalities our listeners love with this fresh, energetic new aesthetic. The station offers listeners the same music and entertainment they crave, just with a fresh new coat of paint.”
Memo: Copy Copy Like This
By Holland Cooke
Consultant
BLOCK ISLAND, RI — While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. These examples are instructive to commercial copy we craft for local retailers, and station imaging:
“Thank you for making us part of your together.”
DQ ad, promoting drive-through service
“If you’re over mac & cheese and PB&J’s…”
Pizza Hut delivery TV commercial
Pending Business: Masks, Appointments, and Social Distancing
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — As restrictions are slowly lifted in your area, businesses will cautiously reopen.
Given the current unpredictable business environment, your challenge is to be at your best. Stay smart about what and how you’re selling.
As local business categories slowly come back to life, dealing with restrictive guidelines never before anticipated, marketing dollars may take a more cautious path to recovery. Some of your advertisers are dealing with the logistics of government-funded loans to bridge the gap, and the new challenges that will arise. Will hours and operations ever be the same as before the coronavirus pandemic? Some businesses will be overwhelmed powering through phone messages for appointment — think hair salon, personal grooming. And other businesses may never re-open.
Pending Business: Warning, Speed Bumps Ahead
By Steve Lapa
President
Lapcom Communications
PALM BEACH GARDENS, Fla. — No hugging, no handshake…not now, not soon, not until we get the virus all-clear. But even then, will the sales environment ever be the same?
The impact of the coronavirus crisis on the work environment is an in-your-face lesson in the speed of change. Where and how you work, plan, think, and create, is changing right in front of you and there are no stop signs.
Monday Memo: Promotion, Now More than Ever
By Holland Cooke
Consultant
BLOCK ISLAND, RI — On a sales call while visiting a client station, the prospect asked how many listeners we’ve lost “now that everyone has SiriusXM.” Although we could easily demonstrate satellite radio’s actual penetration, and that our cume is actually up lately, perception is reality, eh?
One of radio’s enduring and painful ironies is that we sell advertising, but many stations DO none…which advertisers notice. And, conversely, they view stations that do promote as “big;” and they feel that stations’ off-air promotion supports the schedules we’ve sold them.
Wednesday, February 14, 2018
WEEI, Boston to Suspend Programming on Friday; Holds Mandatory Sensitivity Training for Air Staff. In the aftermath of two recent incidents in which WEEI, Boston air personalities made statements that offended some, Entercom is suspending the sports talk station’s Friday programming and all staff will complete mandatory sensitivity training. As regular TALKERS readers are aware, WEEI has been dealing with blowback – including lost advertisers – after a bit in which midday personality
Christian Fauria used a phony Asian accent while imitating sports agent Don Yee (who, incidentally, speaks English without an accent). It’s being reported that Comcast, City of Boston Credit Union, the Massachusetts Lottery, and possibly others, have cancelled ad campaigns with the station. Fauria has been suspended by Entercom for a week and both the station and Fauria have apologized for the incident. The cancellations appear to have come on the heels of an op-ed piece by Boston Globe columnist Shirley Leung. This latest incident came almost two weeks after WEEI’s Alex Reimer referred to Tom Brady’s daughter as “an annoying little pissant.” Brady cut short a scheduled appearance on the “Kirk & Callahan” morning show because of Reimer’s comments. The station posted the following on its website: “Nothing is more important to WEEI than the close-knit and diverse Boston community we call home, and we are committed to actively contributing to its betterment. WEEI is in the process of closely reevaluating our policies and procedures in an effort to ensure that our programming is never intolerant or harmful to our listeners or our city.” This suspension of live programming for mandatory sensitivity training is, as far back as TALKERS editors can remember, unprecedented in the radio industry.
U.S. Trustee Has Issues with Cumulus Bonus Structure. More accurately, U.S. Trustee William Harrington has issues with the information Cumulus has supplied regarding its bonus structure at both the station level and for corporate executives. Harrington has filed an
objection stating that, among other things, Cumulus has not identified the job titles of those at the station level slated for bonuses, has not identified all of the corporate executives scheduled to receive payouts, nor has Cumulus shown that its bonus plan is an actual incentive plan and not retentive in nature (i.e. solely designed to keep key employees on board during a time of uncertainty). What Harrington is saying is that actual incentive plans are allowed but Cumulus hasn’t satisfied him in showing its bonus plans are exactly that and not mechanisms to “enrich insiders” at the “expense of the creditors.” Cumulus issued the following statement regarding Harrington’s objection: “The objection filed last night has absolutely no impact on the authorizations the Court gave the company on February 8th to pay incentive compensation for employees who earned it in 2017, or will earn it in 2018. We will be making our incentive compensation payments to those employees, beginning with this week’s normal payroll cycle. The objection filed is common in these situations and applies only to a small number of senior executives whose compensation will be addressed at an upcoming hearing on March 12th.”
WGN, Chicago to Air White Sox Games. After 75 years, the Chicago White Sox are returning to WGN’s airwaves. As you’re probably aware, Cumulus asked the
bankruptcy court to let it out of contracts that were onerous and the WLS-AM/White Sox deal was one of them. Now, for the first time since 1943, White Sox games will return to Tribune’s WGN starting with a spring training game on Friday, February 23. In the booth will be former Sox pitcher Ed Farmer handling play-by-play and former outfielder Darrin Jackson as analyst. WGN VP of content Todd Manley says, “What an honor it is to join the White Sox family. Summer starts TODAY on WGN Radio.”
WOR Names Ray Martel to Executive Producer Role for Mets Broadcasts. New York radio pro Ray Martel – currently the associate producer for WOR, New York’s “Len Berman in the Morning” show – is named executive producer for New York Mets
radio broadcasts and “Sports Zone with Pete McCarthy,” effective March 1. Martel says, “I am extremely honored to be the next producer of the Mets broadcasts on 710 WOR. When I began in broadcasting 20 years ago, one of my first positions was as a board-op working on the Mets broadcasts. It’s amazing to think it’s come full-circle two decades later…I can’t wait for the season to start!” Prior to his arrival at WOR, Martel was a producer at crosstown sports talker WFAN for 13 years. He produced for Mike Francesa, Tiki Barber, Brandon Tierney and Dana Jacobson. He also produced for ESPN Radio. Martel takes over for Joe Curci, who is leaving on February 28 for a position outside of radio.
Lauer Named Director of Sales for Entercom Milwaukee. Radio sales pro Eric Lauer is appointed to the director of sales position at Entercom’s Milwaukee station group that includes sports talk WSSP/W289CB “105.7 FM/AM 1250 The Fan,” CHR
WXSS “103.7 Kiss FM,” and hot AC WMYX “99.1 The Mix.” Lauer was most recently general sales manager at Scripps’ crosstown news/talk 
WTMJ and country WKTI. Entercom Milwaukee/Madison SVP and market manager Chuck Sullivan says, “I have known Eric since he first arrived in the market and his passion, intellect and leadership skills were apparent immediately. We feel very fortunate to have him partner with us to lead the Milwaukee team.” Lauer has also held sales management roles with Cox Media Group in Florida and Georgia.
TALKERS News Notes. KIRO-FM, Seattle adds Gee Scott to the evening “KIRO Nights” program with co-host Zak Burns. Scott moves to the new position from Bonneville’s sister sports talker KIRO-AM “710 ESPN Seattle” where he hosted the evening program. He fills the seat vacated by Jason Rantz, who exited last fall to assume the morning drive show on the company’s local news/talk KTTH-AM…..The popular podcast from The New York Times, “The Daily,” is being produced as a 30-minute evening radio program distributed by American Public Media. Michael Barbaro will also host the radio version…..Also in Seattle, iHeartMedia is signing with the Major League Soccer club Seattle Sounders FC to serve as its flagship radio station for match play-by-play. Games and related programming – that used to air on Bonneville’s KIRO-FM – will now air on KJR-AM. Matt Johnson will call the matches along with rotating analysts Wade Webber, Danny Jackson, and Pete Fewing.
Cumulus Celebrates 40 Years of Steve Dahl with Billboard Campaign. Radio personality Steve Dahl has been a part of Chicago radio for 40 years and Cumulus Media is honoring Dahl’s colorful career with a billboard campaign in Chicagoland. Dahl is currently hosting afternoon drive on Cumulus’ news/talk WLS-AM. The image above is part of the creative for the campaign and shows Dahl with the late John Belushi.
audioBoom and Triton Digital Merge. This pairing is being termed a “reverse takeover” with Triton Digital merging with the UK-based audioBoom podcast network and technology provider. audioBoom will acquire all of the stock of Triton
Digital Canada for $185 million. The new company will be called Triton Digital Group and will be publicly traded on the London Stock Exchange. The executive structure will effectively remain in place with president/CEO Neal Schore, president/market development John Rosso, EVP/CFO Mark Rosenbaum, and SVP/ product and technology Alex Fournier. 
Current audioBoom CEO Rob Proctor becomes managing director of the audioBoom business unit. He also remains an executive director. Schore comments, “We’re proud of our position in the marketplace. We feel an enormous sense of responsibility to continuously innovate and to drive monetization opportunities. Our clients can expect us to not only maintain our leadership position, but to have the resources and the team to expand our technology and services meaningfully.” audioboom currently hosts more than 12,000 content channels, with U.S. content partners including: Cumulus Media, Westwood One, and the Associated Press. The transaction is expected to close in late March or early April.
Rob Porter White House Exit/John Kelly Status, Russia Election Interference, DACA Status/Immigration Policy, Trump/Stormy Daniels Matter, U.S. Strikes in Syria, Netanyahu Criminal Allegations, PyeongChang Winter Games, and NBA Action Among Top News/Talk Stories Yesterday (2/13). The aftermath of Rob Porter’s exit from the White House after allegations of spousal abuse and questions about chief of staff John Kelly’s job security; U.S. intel concerns about Russian influence in 2018 mid-term elections; a judge refuses to allow DACA to be shut down and the related Trump Administration policy on immigration; Donald Trump attorney Michael Cohen reveals he paid porn star Stormy Daniels $130,000 out of his own pocket; U.S. military strikes in Syria allegedly kill Russian mercenaries; Israeli investigators say Benjamin Netanyahu should be indicted on corruption charges; the Olympic Games in PyeongChang, South Korea; and NBA action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Deborah Norville to Host BFoA’s Golden Mike Award Ceremony. Television’s Deborah Norville is hosting the Broadcasters Foundation of America’s 2018 Golden Mike Award honoring Graham Media president and CEO Emily Barr on March 5 at
the Plaza Hotel in New York City. Also, at this event Pat McLaughlin will accept the Lifetime Achievement Award on behalf of her late husband, Ed McLaughlin, who is credited with discovering Rush Limbaugh and was the founder of EFM Media Management. Ed McLaughlin was chairman emeritus of the Broadcasters Foundation when he passed away last month. This annual event is one of the biggest fundraisers in support of the mission of the Broadcasters Foundation to provide aid to broadcasters in acute need.
WIOV, Lancaster’s ‘Murph’ Dies Unexpectedly at 61. Sad news out of Lancaster, Pennsylvania as Cumulus Media reports that WIOV-FM “I-105” morning personality
Jerry Murphy – half of the “Murph & Casey” program with Casey Allyn – died unexpectedly at the age of 61. The duo had worked together on “I-105” for the past 19 years. Station PD Rich Creeger says, “Murph was not only one of the most charismatic personalities I had the pleasure of working with, but he was also a great friend. I will miss him tremendously.” The station has set up a tribute to Murph on the station website at wiov.com.
More Music Radio News and Career Moves. Appointed to take over management of Spanish Broadcasting System’s New York operations is Maire Mason. She’s the new VP/GM for Spanish music outlets WSKQ-FM “Mega 97.9FM” and WPAT-FM “Amor 93.1FM.” Mason, who most recently worked for Cumulus as VP/GM in New York, takes over for Eric Garcia who recently exited to join Univision…..Nate Reed is named operations manager for Cox Media Group’s Tulsa cluster. CMG market VP Cathy Gunther comments, “Nate’s commitment to strong programming will continue to set our stations apart from our competitors. He has been a natural leader at our radio properties and now, with all our platforms working together, he will be integral part of our new leadership team.”…..Yes, it happened on Valentine’s Day! Cumulus Media appoints Chad Valentine program director for CHR WBHT, Wilkes-Barre/Scranton. Valentine was most recently with iHeartMedia as air personality, APD, and music director for CHR WHYI, Miami “Y100.” Valentine says, “I’m excited to be here and ready to make some great radio for Northeast PA. I’m proud to be part of the next chapter of WBHT’s evolution.”…..Mid
-West Family Broadcasting South Bend general manager Jim Roberts leaves the company after almost 22 years to become the national account manager at Cleveland-based Futuri Media. Roberts had served as GM of the South Bend station group since 2011…..Pictured at right are Premiere Networks president Julie Talbott (right) and Premiere’s SVP, talent and brand integration Rick Murray (left) chatting with country star Sara Evans (center) as she kicked off the “CMT Next Women of Country” tour at B.B. King Blues Club & Grill in New York City on February 12.
Hannity’s Battle Is Our Battle
By Bryan Crabtree
WGKA, Atlanta
Talk Show Host
ATLANTA — I am deeply troubled by what I see happening to Sean Hannity. His demise is of no benefit to anyone in the talk radio industry. In fact, it’s detrimental (even if he’s on your competitor).
This is a wake-up call to managers, sales departments and hosts at talk radio stations. We are allowing ourselves to become victims of political ‘scalpings.’ This is not a new phenomenon but it’s intensity is growing.
Talk radio hosts now face one of the biggest threats in our history: the unfettered attacks on our advertisers because we are doing our jobs.
Talk Must Expand Beyond Politics to Survive
By Doug Stephan
Stephan MultiMeda
FRAMINGHAM, Mass. — Reading the statements by Spencer Brown at Dial Global about what has happened to the advertising agencies’ attitudes toward controversial programming gives me cause to want to add my perspective as an independent producer with almost 25 years of syndicated radio experience…pretty much the same amount of time as Rush Limbaugh.
First and foremost, I’m a champion of and cheerleader for the format. But what is represented here is the same quandary that faces the Republican Party…relevance.
Your Target Demographic: Not a Number
By Holland Cooke
MCVAY/COOK & ASSOCIATES
News/Talk Specialist
BLOCK ISLAND, RI – FAQ from talk talent: “What’s our target demographic?”
Two-part answer:
1. NOT 25-54. Recently-published Nielsen data affirms what you may have suspected all-along: The vaunted 25-54 demo is malarkey:
• Although only 5% of ad dollars are aimed at ‘em, 35-64 accounts for half of product purchases.
• Baby Boomers – 80 million Americans born between 1946 and 1964 — account for roughly half of all packaged-good sales, almost $230 billion. In five years, they’ll control 70% of the USA’s disposable income.
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