Tag: "Adult Hits"
May 2017 PPM Analysis: Mainstream CHR
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — In our fourth and final May 2017 in-depth overview, we see that mainstream CHRs ranking in the top 20 in a PPM market typically have a 6+-share of 4.52 and finish #8.73.
With the exception of Riverside-San Bernardino-Ontario (Southern California’s Inland Empire), each of the 48-PPM markets has at least one “qualifying” mainstream CHR/top 40.
Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.
Already posted are our three previous May 2017 format scoreboards for all-news (Wednesday, 6/21); sports-talk (Thursday, 6/22); and adult hits (Friday, 6/23).
Friday, January 20, 2017
Shocker: Dan Snyder’s WTEM, Washington Parts Ways with Andy Pollin. Respected Washington, DC sports talk radio personality Andy Pollin was notified by management that his contract with WTEM, Washington “ESPN 980” – coming to an end next month – would not be renewed and that his Thursday afternoon edition of
“The Sports Reporters” with co-host Steve Czaban was his last. Pollin had been on the air talking sports in DC for the past 25 years. Czaban will go forward as solo host of the afternoon drive show. The Washington Post’s Dan Steinberg covers the story and Pollin tells him, “I’m not in any way bitter about this. I’m disappointed that it wouldn’t continue. I thought Czabe and I were humming along there in our second run, but it didn’t happen. That’s life.” Czaban tweeted that he is “gutted” by management’s decision. He says, “Andy started this station 25 years ago, and he has done more and seen more than you can imagine in this business. He hired me off a driving range in 1994, and I owe my entire career in sports radio to him from the opportunities that followed.” Read Steinberg’s Post column here.
Mark Mason Returns to KEX, Portland for New Midday Talk Show. Portland radio personality Mark Mason is returning after a three-year hiatus to iHeartMedia’s “News Radio 1190” KEX to host a new midday talk show, beginning Monday (1/23). Mason co-hosted the “Mark & Dave” show with Dave Anderson on the station
for 18 years. Anderson lost his battle with pancreatic cancer last year. Mason says, “After I lost my good friend and co-host Dave Anderson, my perspective on life changed and I wanted to return to the Portland 
community that embraced me. I’m excited to return to the KEX family and bring my 100% hate-free brand of talk radio back to Portland.” KEX says the new 12:00 noon to 3:00 pm program will offer Mason’s “uplifting perspective on pop culture, national news, politics and currents events, as well as reports on local news, traffic and weather.” KEX program director Cort Webber comments, “We are thrilled to have Mark back home at KEX where he belongs. The place just hasn’t been the same without him. We’re excited to kick off a new year and a new administration with a new show from an old friend.” Mason continues to serve as the public address announcer for the Portland Trailblazers, a role he has held for the past 21 years.
Emmis Promotes Conner to Lead Network Indiana. Longtime Emmis Terre Haute general manager James Conner is taking over the general manager role for the company’s Network Indiana, effective January 30. Network Indiana is a statewide service providing news, sports and business programming to affiliated radio
stations. Emmis Indianapolis senior vice president and general manager Chuck Williams states, “James will lead Network Indiana with a mission to continue our history of building meaningful value with our Network Indiana team and for our affiliates. Network Indiana is a strong brand and an important ingredient in the success of our Emmis Indianapolis Radio Division. James will be focused on helping our team grow Network Indiana relationships, operations and of course, growing value for this historic Emmis Brand.” The company says Conner has successfully managed the radio stations in Terre Haute the last 22 years, noting that the cluster has consistently accounted for more than 40% of the market revenue.
Trump Inauguration Top News/Talk Story for Week of January 16-20, 2017. The Inauguration of the 45th President of the United States and the protests against Donald Trump tied for the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the last days of the Barack Obama presidency. Coming in at #3 was the several cabinet confirmation hearings, followed by the Chelsea Manning commutation at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. View this week’s entire chart here.
Covering the Trump Inauguration. Pictured above are staffers from two of the radio networks covering the Inauguration of the 45th President of the United States in Washington DC today (1/20). At left are (from left to right) Jeff Matzka, Salem Radio News chief engineer; Linda Kenyon, SRN U.S. Senate correspondent, and Greg Clugston, SRN News White House correspondent. At right is Westwood One News correspondent Bob Costantini in position at Westwood One’s broadcast post overlooking the Inauguration at the West front of the Capitol.
Beasley Names Randy Bliss to Programming Role and Promotes Tap Money in Fayetteville. At the Fayetteville, North Carolina cluster of Beasley Media Group, a new programmer comes aboard and another adds new PD duties. First, Randy Bliss joins the
company as operations manager of the Fayetteville cluster, he takes on the program director role at adult contemporary WAZZ-AM/W232CI “Sunny 94.3,” and he’ll host the afternoon drive show on country WKML. Market manager Erika Beasley comments, “Randy 
brings his hands-on experience and success in a number of formats, which we welcome in Fayetteville. From his extensive research skills to his ability to incorporate both sales and programming to ensure success, Randy has proven he is a tried-and-true radio pro!” At the same time, hip hop WZFX “FOXY 99” program director Tap Money adds programming duties for sister rhythmic oldies WUKS “Old School 107.7 JAMZ” to his responsibilities. Beasley EVP of programming Justin Chase states, “Beasley is an organization that enjoys promoting good people from within and it is especially exciting when it’s a rock star like Tap Money! Tap is a radio hero who has lifted WZFX to an entirely new level in ratings and revenue. We have no doubt he will improve our urban footprint in Fayetteville as he begins working with WUKS.”
Cassiday Proctor Joins 106.5 The Arch’s ‘Spencer’s Neighborhood’ Morning Show. In St. Louis, radio
personality Cassiday Proctor becomes a cast member on the “Spencer’s Neighborhood” show at Hubbard Radio’s adult hits WARH “106.5 The Arch,” effective January 30. Proctor was most recently with Entercom in Atlanta appearing on the WSTR “Star 94” morning program. During her career she’s served with CBS RADIO in Charlotte where she also did television, hosting “The Edge” on WCCB-TV. WARH program director Scott Roddy says, “Hubbard is known to be the platinum standard for live, local talent. Cassiday is not only pure class, but hilariously fun and genuine – the perfect complement to Spencer’s and Brando’s humor.”
More Music Radio News and Career Moves. The WMMS, Cleveland-based “Rover’s Morning Glory” show is
airing on iHeartMedia’s rock WBFX, Grand Rapids “101.3 The Brew,” effective Monday (1/23). Shane “Rover” French comments, “We’re excited to be on ‘101.3 The Brew’ in Grand Rapids, a city that has more craft beer breweries than anywhere else on the planet. It’s a perfect match since my staff has consumed more craft beer than any other radio show on the planet.”…..In Jacksonville, iHeartMedia debuts the new “Rumba, #1 Para Éxitos y Música Variada” simulcasting on translator W295AZ at 106.9 FM and the HD2 channel of country WQIK. Rumba’s broadcasting a variety of Spanish tropical music…..Talk about dedication to the cause, in Peoria, WSWT PD and morning host Randy Rundle and WXCL afternoon personality Joe Greenwood spent 12 hours overnight in cardboard boxes in 25-degree weather to call attention to the homelessness problem in Peoria. The “Gimme Shelter – A Night to End Homelessness” event took place last Friday and together the two jocks raised $2,675. The event, as a whole, exceeded its goal of $50,000 – hitting the $63,000 mark. Proceeds benefit the South Side Office of Concern and its efforts to provide permanent, supportive housing and to end homelessness in the community…..CBS RADIO Houston and BBVA Compass are teaming up to host “Live Bright Bash,” a free stadium party tomorrow (1/21) for city ambassadors and volunteers during Super Bowl week. The event – intended to inspire the community to welcome visitors and encourage local volunteerism – will feature live music and speeches from city leaders and radio hosts. 
Radio personalities from KILT-FM, KHMX-FM, KLOL-FM, and KILT-AM will be on hand to reinforce the “Live Bright” message…..CBS RADIO triple A WXRT, Chicago “93XRT” is presenting two nights with Los Lobos at the Tivoli Theatre on February 15 and 16. XRT music director Kelly Ransford says, “Long-time XRT favorite Los Lobos is the ideal band for two nights of high-energy fun at the historic Tivoli Theatre in Aurora. Emerging from East LA in the early ‘80s, Los Lobos has become one of America’s greatest live rock ‘n’ roll bands and we couldn’t be more thrilled to host them for two special shows.”
Laura Alaina Visits ‘NASH Nights Live.’ Stopping by the NASH Campus in Nashville on Thursday evening (1/19) was Mercury Nashville/19/Interscope Records artist Lauren Alaina (center) pictured here with “NASH Nights Live” co-hosts Shawn Parr (right) and Elaina Smith (left). Alaina chatted about her new album, Road Less Traveled.
Thursday, January 5, 2017
Emmis Communications Reports 2016 Fiscal Q3 Numbers; Radio Segment Basically Flat. For the company as a whole – which includes radio, publishing and emerging technologies – net revenue was down 5.7% compared to the same period a year ago. But publishing took the big hit. Emmis Communications’ radio 
segment was basically flat – down 0.4%. For the first nine months of the company’s fiscal year (March-November), the radio segment was down 1.2%. In its filing with the SEC, the company explains, “For the nine-month period ended November 30, 2016, our performance exceeded the market average [as per Miller Kaplan data] in St. Louis, but we lagged the market average in New York, Los Angeles, Indianapolis and Austin…Our weak performance in Los Angeles mostly related to a format competitor that began directly competing against our station there in February 2015. The revenue impact has been most pronounced since the fall of 2015. Emmis expects net revenues in Los Angeles will be up slightly from prior year for the three-month period ended February 28, 2017.” Emmis chairman and CEO Jeff Smulyan states, “Emmis Radio is not accustomed to underperforming its markets. I was
disappointed in our performance, but remain hopeful that recent ratings gains in Los Angeles and Austin, coupled with continued stellar performance in St. Louis, will lead to better performance in fiscal 2018. The general sluggishness in the radio industry makes the need for NextRadio all the more important. NextRadio, the smartphone app that provides free, portable FM radio listening, recently surpassed 10 million downloads and 25 million listening hours. The Samsung Galaxy S7 and S7 Edge are now FM-enabled across all major wireless carriers in the United States and we reached an agreement with Sprint that keeps NextRadio preloaded on their Android devices. If NextRadio succeeds, as I believe it will, it will help solve major challenges for every radio station, including ours: establishing a one-to-one relationship with our listeners, regaining our portability, and making us relevant to a generation that thinks terrestrial radio is uncool. NextRadio gives us new, interactive revenue opportunities with current and potential advertisers – and it takes the compelling content created every day and provides a new platform for it.”
WABC, New York Expands ‘Bernie and Sid’ Show. New York City news/talker 77 WABC Radio officially
announces the expansion of the late morning “Bernie and Sid Show” by an hour – now airing from 9:00 am to 12:00 noon. Both Bernard McGuirk (right) and Sid Rosenberg (left) continue their roles on Cumulus Media’s WABC-based “Imus in the Morning” program – McGuirk as sidekick and Rosenberg as sports anchor. It was a year ago that WABC launched the “Bernie and Sid” show that the station describes as delivering the duo’s “passionate conversation about the biggest topics in New York and across the nation” featuring “incredible guests and interaction with great New York listeners.” WABC program director Craig Schwalb comments, “Bernie and Sid came out of the chute strong and haven’t slowed down. We are thrilled to add more time to this great show.”
FNC Moves Tucker Carlson into Megyn Kelly’s Slot. With Fox News Channel star Megyn Kelly now
moving to NBC News, the cable news outlet announces that Tucker Carlson will move to the 9:00 pm ET slot held by Kelly. Carlson launched a 7:00 pm ET show on FNC in November and Fox executive chairman Rupert Murdoch says, “In less than two months, Tucker has taken cable news by storm with his spirited interviews and consistently strong performance. Viewers have overwhelmingly responded to the show and we look forward to him being a part of Fox News’ powerful primetime lineup.” Taking over Carlson’s 7:00 pm ET slot is longtime FNC anchor Martha MacCallum.
Stan Hubbard, Nina Totenberg, and Steve Jones Honored with RTDNA First Amendment Awards. The 2017 First Amendment Awards honorees have been named by the Radio Television Digital News Association. There are five awards that will be presented at a ceremony at the Grand Hyatt in Washington, DC on Tuesday, March 14. Hubbard Broadcasting CEO, president and chairman Stan Hubbard will receive the First Amendment Leadership Award. NPR legal affairs correspondent Nina Totenberg will receive the RTDNF Lifetime Achievement Award. ABC News Radio VP and general manager Steve Jones will receive the First Amendment Service Award. Bloomberg Politics co-managing editors Mark Halperin and John Heilemann will receive the First Amendment Award. And, CBS News correspondent Bill Whitaker will receive the Leonard Zeidenberg First Amendment Award. RTDNF chair Kathy Walker comments, “At a time when freedom of the press is facing unprecedented challenges, our honorees stand up for values that are critically important to democracy.”
2017 Consumer Electronics Show. “It’s getting hard to find a computer here.” Media consultant Holland Cooke reports, from the Consumer Electronics Show in Las Vegas. In today’s report, read how one popular Christmas present is both a radio friend and foe. Click here for more.
Russian Hacking Allegations, Future of ObamaCare, Chicago Torture Case, WaPo Fake News Incident, Trump vs Ford and GM, Obama Lame Duck Actions, and NFL Action Among Top News/Talk Stories Yesterday (1/4). The debate over whether Russia was involved in the hacking of DNC emails and President-Elect Donald Trump’s backing of Julian Assange’s assertion it wasn’t versus the CIA’s belief it was; the Trump Administration’s intention to repeal the Affordable Care Act; the case of a man with special needs tortured live on Facebook in Chicago; criticism of the Washington Post’s incorrect reporting of the Russian hacking of the U.S. electrical grid via a Vermont utility; Donald Trump’s challenges to automakers Ford and General Motors to not move American jobs to Mexico; the actions being taken by President Obama to preserve his administration’s legislation; and the NFL playoffs were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Odds & Sods. In the Orlando market, iHeartMedia announces that talk WTKS-FM “Real Radio 104.1” program
director Jack Bradshaw is now also overseeing the programming at sports talk W245CL “96.9 The Game.”…..Sports talk radio programmer Jason Barrett – president of Barrett Sports Media – reports he’s entering the podcasting space with a new, weekly show that will “give media professionals and sports radio and television fans a deeper look into the careers, strategies, and experiences of the industry’s best personalities, contributors, programmers, and executives.” Barrett’s first episode hits the “air” on February 8…..Pubcaster WBUR, Boston – the market’s NPR affiliate is inviting public radio journalists, age 35 and under, to submit entries for the annual Daniel Schorr Journalism Prize. Eligible works will have been broadcast or published between January 1, 2016 and December 31, 2016. The $5,000 Schorr Prize – sponsored by WBUR and Boston University, and funded by Jim and Nancy Bildner – recognizes a rising star in public radio and seeks to inspire a new generation of journalists to stretch the boundaries of the medium.
Entercom Splits WAAF, Boston Simulcast; Launches Urban ‘The New 97.7.’ For years, Entercom has been simulcasting rock outlet WAAF (licensed to suburban Westborough) on the 107.3 frequency and on WKAF (licensed to south suburban Brockton) on the 97.7 frequency. Now, the company splits that and launches an urban
outlet on WKAF branded “The New 97.7, Boston’s #1 For R&B.” Entercom says for WAAF the simulcast “delivered little appreciable audience beyond the primary station’s booming signal.” Programming the new urban outlet is Chris Malone, who arrives from Cumulus Media’s WRBO and WKIM in Memphis. The station is being consulted by Jay Dixon, KBLX/KRBQ, San Francisco director of programming and operations Elroy Smith, and Sean Ross, VP of music and programming for Edison Research. Entercom New England VP/market manager Phil Zachary says, “Boston has a higher concentration of African-American consumers than San Francisco or Los Angeles, but no rated urban signals. The prospect of reaching almost 8% of the population with one radio station in a top 10 market is almost inconceivable in 2017.”
CBS RADIO Flips WZMP, Philly to AC as ‘Today’s 96.5.’ The former CHR outlet drops the hit intensive “96.5
AMP’ brand and re-positions WZMP as a workplace-friendly adult contemporary as “Today’s 96.5.” Bobby Smith is serving as the station’s program director. He states, “This is a station that will make you forget that you’re still at work, with one great song after another, while delivering on the promise of having fewer interruptions so you can always look forward to hearing another great song.”
iHeartMedia Orlando Promotes Brian Mack and Dwight Ricketts. At the Orlando cluster of
iHeartMedia, Brian Mack is being named the new program director for adult contemporary WMGF 
“Magic 107.7.” In addition, Mack will become the vice president of branding for the cluster. This is a newly created role in which he’ll oversee the marketing strategy for the company’s nine radio stations. He will also continue to serve as the program director for CHR WXXL “XL 106.7.” At the same time, “104.5 The Beat” afternoon personality Dwight “D-Strong” Ricketts is named PD for the hip hop outlet heard on translator W283AN (licensed to Altamonte Springs).
Matt Cord Moves to Mornings at WBEN, Philadelphia. Making the move from rock to adult hits is Matt
Cord, who is partnered up with Kristen Herrmann for the morning drive show on Beasley Media’s WBEN-FM, Philadelphia. Cord was most recently evening personality on the company’s sister rock outlet WMMR. Cord says, “Coming from WMMR, I know how important and powerful morning radio can be. Moving to mornings on BEN FM is a great opportunity for me to stay with Beasley Media Group and offer another great option for Philly morning radio listeners. I’m thrilled to work with Kristen, too. She’s super talented. We’re going to have a lot of fun.”
More Music Radio News and Career Moves. In the Denver market, Kroenke Sports Entertainment names Bo Jaxon program director and morning personality (alongside Jenny D) at its country KWOF “92.5 The Wolf.” Jaxon, who takes over for Ed Hill, continues his role as program director for the company’s hot AC KIMN “MIX 100.”…..In San Francisco, KFOG morning host Matt Pinfield announces he’s taking some time off from duties at the Cumulus Media triple A station to deal with his alcohol abuse issues…..Rick Daniels is named the brand manager at Leighton Broadcasting’s country KYCK, Grand Forks, North Dakota. He replaces Brandon Young…..At Impact Radio Group in Boise, Curtis Booker moves up from APD and afternoon personality to program director for hot AC KZMG “My 102.7.”
PPM Analysis: CHR. Managing editor Mike Kinosian presents this analysis of the performances of CHR-formatted stations based on data from the December 2016 PPM survey from Nielsen Audio. Find out which stations saw the biggest (6+) increases from November to December and from December 2015 to December 2016. Also, five CHR outlets ranked #1 in their respective markets (6+) in December. Find out which ones, and more, here.
Wednesday, June 18, 2014
Journal Broadcast Group Milwaukee Announces Promotions. From Tom Langmyer, VP/GM of radio operations for Journal Broadcast Group’s Milwaukee stations – news/talk WTMJ and adult hits WLWK “94.5 The Lake” – come the following promotions: Tom Sheridan is promoted to director of sales from his GSM position. The company says in this role, Sheridan has a more clearly defined, overall 
responsibility and accountability for all top-line revenue at Milwaukee’s radio operations. With his promotion it has eliminated the previous dual reporting structure for interactive and national sales and streamlined the sales organization. Jason Bjorson is elevated from local sales manager to general sales manager. Bjorson will continue to oversee local sales, with additional leadership responsibilities across 
all other top-line revenue streams. He will oversee sales training, recruit to expand the sales organization, develop general revenue strategies, lead the company’s growing events business and expand local relationships. Katie O’Connell is promoted to executive producer, digital content and social media. This new lead position will drive the company’s content and social media strategies across all platforms. Prior to her current role at Milwaukee’s radio operations, O’Connell served with the Milwaukee Journal-Sentinel, 
WTMJ-TV, and Journal Interactive. Collin Roth has been promoted to managing editor for Right Wisconsin, working with WTMJ personality Charlie Sykes and leading his content team for this growing digital/subscription-based product. Additionally, Bryan Shore and Steve Frank have been named digital sales associates. Langmyer says, “This solid new structure and excellent team will lead us in product development, cross-platform content and revenue growth. These promotions represent a new leadership structure to drive further growth at Journal’s Milwaukee Radio Operations.”
“Brent & Meg” Graduate from TalkersRadio to Launch New Terrestrial Midday Show on GCN. The husband/wife talk radio team “Brent & Meg” (legendary rock radio personality/newsman Brent Seltzer and award-winning public relations veteran Meg McDonald) have signed a deal with Genesis Communications Network (GCN) to launch a Monday-Friday midday show (1:00 pm – 3:00 pm ET) on Monday, July 7. This development marks the first time a program conceived and launched on TalkersRadio has made the leap from the experimental platform operated by TALKERS magazine to terrestrial radio. “We couldn’t be more delighted,” states TalkersRadio GM David Bernstein, adding, “This marks an exciting milestone for TalkersRadio and is a wonderful testimony to our initial success in carrying out our ongoing mission to be a laboratory where new concepts in talk radio can be developed. I am personally proud of Brent & Meg because I believe what they’ve got to offer midday talk radio has been – with rare exceptions – a missing element from our medium for many years. They are, simply put, sensationally fresh!” TalkersRadio officially began streaming on Talkers.com in September of 2013 and Seltzer and McDonald were among its charter performers. TALKERS publisher Michael Harrison (who “discovered” Brent & Meg) adds, “Brent & Meg couldn’t be in better hands than with entrepreneurial visionary Ted Anderson who has done such a fantastic job of developing GCN into a budding powerhouse syndication firm. He reminds me of the old record company and studio heads who understood how to build and develop new talent and acts from the grassroots markets up. We sure need more of that in today’s network radio scene.” Harrison goes on to describe “Brent & Meg” as “the newest thing ‘old school’ has to offer – perfect, contemporary husband/wife chat for the midday position…where yesterday meets tomorrow.” To read TALKERS managing editor Mike Kinosian’s fascinating in-depth account of the Brent & Meg saga posted today (6/18), please click here.
Clear Channel to Put New Audience Targeting Tool to Use for 2014 Political Buys. The new tool is called AuDiO – short for Audience Delivery Optimizer – and what the company calls “a groundbreaking, proprietary radio targeting tool developed specifically for political advertisers.” Clear Channel goes on to say, “This first-of-its-kind radio optimization tool enables local and national political campaigns across the country to precisely target key voter segments using radio — which was confirmed by recent research to be one of the most effective and efficient consumer advertising vehicles.” How does it work? The company says AuDiO matches key information about 245 million Americans who listen to Clear Channel’s 840 U.S. terrestrial radio stations to leading political databases to make actionable predictions about which desired voter segment is listening to which stations at which times. The launch of AuDiO means that Clear Channel is now uniquely able to match broadcast listener data – for any of its 840 stations, at any time of day and in any political district nationwide – to multiple third-party data sources to identify which listeners fall into any given political district and, within that district’s listening audience, which segments are present and in what numbers. CCM+E EVP for political strategy Nathan Daschle comments, “Ninety-two percent of Americans listen to radio every month — but despite radio’s incredible reach, campaigns have never had a tool like AuDiO for radio before. AuDiO takes the guesswork out of radio buying by replacing wild hunches with actionable and precise models so that campaigns know which of their desired target audiences are listening, when and to whom. This means that campaigns, political parties and other groups across America have the ability to use radio in a much smarter way to reach their target voters.”
Nielsen Releases Revised Los Angeles PPM Data. After the controversial case of one Univision Los Angeles programming staffer (who’s been fired) being involved in a PPM household, which delayed the release of May PPM data for the market from last week to this week, the ratings company releases the Los Angeles numbers and revises the April PPM data for the market as well. Those numbers can be found at TALKERS magazine’s sister publication RadioInfo here. Also, see managing editor and West Coast bureau chief Mike Kinosian’s “Takeaway” from the LA ratings here.
Reality Star Nicole ‘Snooki’ Polizzi Podcast Debuts on PodcastOne. Add another colorful celebrity to the lineup of podcasts available through Norm Pattiz-founded PodcastOne as former “Jersey Shore” reality series cast member Nicole “Snooki” Polizzi begins producing a weekly on-demand show for the service. Pattiz comments, “Sometimes I feel like we’re on the Starship Enterprise going where no man has gone before! Taking a star of one medium like Nicole and exposing – in every sense of the word – her on another is what makes this all fun. PodcastOne is pleased to welcome Nicole’s audience to our platform and expose her to the additional hundred million monthly listeners who currently consume PodcastOne programs.”
AdLarge, KMG and Harris Media Partner for Control Room Pro Distribution. Three firms are teaming up to sell and distribute the new Control Room Pro suite of digital production field and studio tools. AdLarge Media will lead the national advertising sales effort, while KMG Networks will spearhead radio station distribution. The two firms share a similar relationship on behalf of several radio and digital products and services. Harris Media founder Lee Harris says, “Most of the new digital and mobile programs for broadcast radio are consumer-facing. We focused on the development of cutting-edge newsroom and radio station field tools that expedite the gathering of news-related material for anchors and streamlined the field reporting process.” Krantz Media Group president and CEO Gary Krantz adds, “Control Room Pro tools already are proven winners in the news/talk marketplace, including top stations like WINS, New York; WCBS-AM, New York; and KYW-AM, Philadelphia. News/talk stations have a high overhead on field equipment and in-studio production programs. These digital products fill a clear marketplace need by increasing productivity and decreasing equipment and production library costs. Radio station affiliates will experience positive bottom line results.”
WIP-FM, Philadelphia and Personality Angelo Cataldi Sell Bobbleheads to Benefit Police Survivors Fund. In cooperation with local business Cottman Transmission & Total Auto Care and the Philly Team Store, CBS RADIO sports talker WIP-FM, Philadelphia and morning drive personality Angelo Cataldi are selling Cataldi bobble-head dolls, a portion of the proceeds from which will benefit the Philadelphia F.O.P. Lodge #5 Survivors Fund. The dolls are being sold for $20 via the station’s website. Both Cottman Transmission and the Philly Team Store are giving dolls away with major purchases. The F.O.P. Lodge #5 Survivors Fund, since its inception, has been invaluable to the members of the lodge who have experienced the most devastating tragedies. The losses incurred by the families of deceased and extraordinarily injured officers cannot be recovered but can be eased through financial support or assistance. This fund continues to be able to provide help for families due to the charitable donations of police family, friends and business partners.
Cromwell’s Bud Walters to Receive National Radio Award. At the coming NAB Radio Show in Indianapolis in September, Cromwell Group founder and president Bud Walters will receive the NAB’s “National Radio Award” during the Radio Show Luncheon on September 12. NAB EVP of radio John David states, “Bud Walters’ exemplary leadership and his enthusiasm for radio have had a positive impact on the industry. We salute Bud for his tireless devotion to serving local communities through the power of radio.” Walters founded his company in 1972. He currently owns and operates 28 radio stations (six AM, 17 FM and five HD2+ translators) in Illinois, Indiana, Kentucky and Tennessee.
Iraq Turmoil, Primary Results/State of the GOP, Hillary Clinton Memoir, Benghazi Suspect Prosecution, Child Immigrant Influx, IRS Scandal-Missing Lerner Emails, Soaring Food Prices, and World Cup Action Among Top News/Talk Stories Yesterday (6/17). The violence in Iraq as a militant Muslim group vies for power in the state; the victories of Tea Party-backed candidates in the primaries and the future of the GOP; former Secretary of State Hillary Clinton’s memoir; the plans to prosecute a suspect in the deadly Benghazi attack; U.S. immigration policies and the large numbers of child immigrants pouring across the Southwest borders; the IRS scandal and the loss of Lois Lerner’s emails; the dramatic hike in U.S. meat prices; and American interest in World Cup action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Monday, May 5, 2014
Three Eagles Communications to Sell Stations to Dean Goodman’s Digity. The growing media portfolio of Dean Goodman continues to grow as his Palm Beach, Florida-based Digity Companies agrees to purchase Three Eagles Communications’ 48 stations in markets in Nebraska, Iowa, Minnesota and South Dakota. Pending FCC approval, the transaction is expected to close during the third quarter. Three Eagles founder and CEO Rolland Johnson says of the deal, “I think it is an excellent time to be buying stations. Radio seems to have survived the perfect storm and should
come out stronger than ever. While on the NAB Board with Dean Goodman 10 to 12 years ago, Dean talked about his vision of buying stations and rolling them up into a diversified company. It is great to have a vision like Dean’s and to be able to follow through with it. Dean is getting a group of hard-working people with award-winning stations who deserve a chance to participate in something as exciting as what Digity offers. I congratulate him on an excellent purchase.” Goodman comments, “Digity is on-air, online, on-demand, on-location, and on-the-go. It connects today’s busy consumers with content they want, people they trust, products they enjoy and things that matter. We are very pleased to have signed the Three Eagles purchase and Digity intends to continue to grow in all areas of its operations.” Digity, through Palm Beach Broadcasting, operates four FM stations in the Palm Beach market. GoodRadio.TV operates 26 radio stations in Midwestern markets. Digity earlier this year purchased 33 radio stations from NextRadio and operates those stations in San Jose, Chicago, suburban Dallas, Saginaw, Canton, Greenville and Myrtle Beach.
Rush Limbaugh Awards Grants in Essay Contest; Tennessee School Reacts. The essay contest Premiere Networks nationally syndicated talk star Rush Limbaugh conducted earlier in the 2013-14 school year has been completed with three schools receiving a package of books and a cash gift from Limbaugh and his wife Kathryn. At Hawkins Elementary School in Rogersville, Tennessee, principal Barry Bellamy and first grade teacher Danee Collette are still reeling after receiving a shipment of books from Limbaugh that included American classics The Adventures of Tom Sawyer and Where the Red Fern Grows as well as copies of his own bestseller Rush Revere and the New Patriots. According to the Rogersville Review, Bellamy and Collette were even more shocked to receive a check for $15,000 to use as the school sees fit. Collette tells the paper her father is a big Limbaugh fan and told her about the essay contest. She dutifully wrote it and didn’t think much more about it until a Limbaugh staffer called to ask for a shipping address for the books. Collette says the money will probably be used for white boards, desks and tables for the library. She tells the paper, “This is so awesome! I graduated last May, got a job here for the school year, and now this!”
Remembering Ben Hoberman. Very briefly worded mentions of talk radio pioneer Ben Hoberman‘s passing dotted the internet Saturday and Sunday, but precise details regarding his death are not readily available. What we do know though is that the longtime ABC Radio executive was 92 when he died on Saturday (5/3). General consensus within the industry indicates that – with Hoberman at the helm in 1960 – Los Angeles’ KABC-AM was one of the first fulltime talk stations in the country – if not the first. On John Rook‘s Facebook page, the well-known programmer posted that, “When all of the ABC-owned radio stations were introducing Top 40 programming, [Hoberman] envisioned a new kind of format featuring talk. KABC would become top-rated in Los Angeles for decades, a format that gave birth to KGO’s talk format in San Francisco. His success elevated him to the presidency of ABC Radio. Ben Hoberman was a role model for managing radio stations, a total gentleman, and one of the real class guys I have known. My sincerest condolences to all who mourn his passing.” In the early-1970s, John Mainelli was a 20-year-old NABET vacation-relief news writer for KABC and the talk radio consultant recounts, “I had just learned what ‘fortnight’ meant and decided to use it in a script the next chance I got. Mr. Hoberman walked into the newsroom after [KABC morning drive talent] Bob Arthur read the story, saw my name on the filed script, dropped it on my desk and said, ‘If you mean two weeks ago, say it.’ That was ‘Mr. H’ – attention to detail and follow-through.” Hoberman had been with ABC for close to 40 years, much of that time in Los Angeles, where he had been KABC-AM’s general manager. He later was based in New York, running the network’s radio division, then consisting of six AM stations and six FM outlets, as well as syndicated programming as “American Top 40” – then hosted by Casey Kasem. Hoberman, ex-ABC-TV president Elton Rule, and several other investors attempted to raise enough money to take over the entire ABC Radio division. Hoberman is pictured here at right in an undated photo with President Ronald Reagan.
SiriusXM’s Chris Russo Stirs Controversy Over Race on Sports Talk Radio. The flashpoint for a controversy over race and radio was SiriusXM sports talk personality Chris “Mad Dog” Russo’s recent comment to a caller when asked about why there are no black sports talk hosts on his channel. Russo replied that he has not found one “worthy of doing a national talk show.” That started a social media flap. In the New York Daily News’ coverage of the story, Bob Raissman reports that Russo was not apologizing for his comment and told his paper, “The idea that I wouldn’t hire a black talk show host, a Korean talk show host, or a talk show host from Mars is absurd. If there is any person of any ethnicity who wants to get a job at ‘Mad Dog Radio’ and we feel he or she is capable of doing a national talk show at the highest level, I’d put them on in a second. Let’s just say we are not being overwhelmed by resumes.”
Five Simple Engagement Actions. Media consultant Walter Sabo, in a column published today (5/5), writes that it’s very important for listeners to feel that your radio station is “special.” Sabo notes, “It is so important to examine every single second of our programming in every format and ask, ‘How can this be better?’ Too much time is wasted on learning new rules from ‘corporate’ and new organizational structures. If your company is ‘afraid’ of Pandora and other web companies, the solution is better programming. It’s always better programming. Fresh programming ideas come from external sources, solid research and by paying close attention to what audiences do.” And with that in mind, Sabo offers five ways to better engage your audience. Read his piece here.
Journal Broadcast Group’s News/Talk WTMJ and Adult Hits WLWK in Milwaukee Honored with WBA Awards. In the large market category, Journal Broadcast Group’s news/talk WTMJ and adult hits WLWK were recently honored with Wisconsin Broadcasters Association Awards. WTMJ won the following honors: News & Talk Station of the Year; News Operation of the Year; Best News & Talk Radio Show (AM drive) for “Wisconsin’s Morning News with Gene Mueller”; Best News & Talk Radio Show (9:00 am to 5:00 pm) for “Wisconsin’s Afternoon News with John Mercure”; Best Live On-Scene Reporting, Jodi Becker and the WTMJ News Team (Carroll University Lockdown); Best Spot News, Shooting at Children’s Hospital, WTMJ Radio News Team; Best Feature, “Preserving WWII History,” Erik Bilstad; Best Sportscast, Greg Matzek; Best Continuing Coverage, “Say it Ain’t So, Ryan Braun,” WTMJ Radio News & Sports Team; and Best Use of Audio, “Rain, Rain, Go Away,” Erik Bilstad. WLWK was honored for: Best Newscast – Music Format, Lake Mornings with Danny Clayton, Vince Vitrano & Andi Miller; Best Promotional Announcement, “Free Fun Night Out,” “The Lake” staff; Best Commercial – Music Station, Flanners/Just Press Play – Jim Gilles; and Best Humorous Commercial Music Station Love Finds A Way – Jim Gilles.
KTSA, San Antonio Morning Host Trey Ware Mourns Death of 28-Year-Old Son. At Alpha Media-owned talk outlet KTSA, San Antonio, Trey Ware has handled morning drive for the past 21 years – almost half of his broadcasting career. But last week Ware and his wife Nancy suffered the devastating loss of their 28-year-old son Justin who died under circumstances that are being kept private at this time. This is not the first such tragedy for the couple. Ware and his wife lost their daughter Rebekah in 2009 at age 20. In the San Antonio Express-News, writer Jeanne Jakle spoke with Ware who said, “We’re taking it day by day, minute by minute, that’s all we can do…They were the only two we had. April is not a good month for us. We want to expunge April from the calendar.” Other KTSA staffers are sitting in for Ware during this time. Local radio personality Adam McManus has subbed the past few days.
SCBA Goes on the Offensive in TV vs Radio Ad Spend. If there’s a radio trade organization doing more to make the case for radio as an advertising vehicle, we’re not aware of it. The Southern California Broadcasters Association has been very focused on consistently reaching out to the media to present radio’s case versus its competition and in this case, the competitor is TV. The SCBA is releasing a white paper titled, “Traditional Appointment Television’s Technology and Viewership Crisis,” and it zeroes in on the decline in appointment viewing replaced by on-demand viewing that largely allows consumers to skip through commercial sets. SCBA president Thom Callahan states, “The imbalanced ratio of radio to TV ad spending in Southern California is completely unjustified when one looks closely at this SCBA report. Traditional appointment television is under direct attack from a variety of technology giants such as Google TV, Netflix, Amazon TV, YouTube, Hulu, as well as the ominous DVR.” Callahan says the report goes on to show that “radio remains the only real time medium with no tape delay or commercial skipping.” He adds, “Southern California Radio has grown its listenership of Adults 18+ over the past six years by an impressive 7.4% while local general market TV viewership has spiraled downward by -6.5% for early fringe programming and -8.5% for any local news. We are urging every general market TV advertiser to look at their ad spending and decide if they want to invest in the power of radio and our solid growth trends and commanding reach in Southern California vs. the eroding viewership of traditional appointment TV.”
Jeff Katz Honored with Journalism Award. Multi-media personality Jeff Katz was honored recently with an Editor’s Choice Award for his column that appears in the New England-based publication The Valley Patriot. Katz currently is host of the afternoon drive show at Clear Channel-owned news/talk WRVA, Richmond. He also writes for the Boston Herald and self-syndicates the nationally distributed “Katz Commentary.” He is also a public speaker having delivered keynote addresses all over the country. Katz tells TALKERS all of his media ventures embrace his unique philosophy of life, “Not Left. Not Right. Just Real.” Katz (left) is pictured here accepting his Editor’s Choice Award from The Valley Patriot publisher Tom Duggan (right).
Sharp-Dressed Men. The annual White House Correspondents’ Dinner took place in Washington, DC on Saturday evening (5/2) and there was no shortage of media players at the who’s who of news and politics gathering. Pictured here are (from left to right): Cumulus CEO Lew Dickey; ABC News president James Goldston; and ABC News Radio VP/GM Steve Jones. Photo by Jay Snap, LaDexon Photographie.
Thursday, February 27, 2014
Journal’s WTMJ and ‘The Lake’ Name J. Pat Miller to Marketing Post. At the Milwaukee properties news/talk WTMJ and adult hits WLWK “94.5 The Lake,” Journal Broadcast Group ups J. Pat Miller to the new position director of marketing & innovation. The company says that in his new role, he’ll be responsible for the overall marketing activities of WTMJ and WLWK as well as designing and implementing new brand programs. VP and GM
Tom Langmyer comments, “J. Pat has demonstrated his ability to create and develop new revenue streams. He will focus more of his attention on additional initiatives to grow our business.” Miller adds, “This new role is vital to our growth and the industry as a whole. The incredible team here at Journal’s Milwaukee Radio Operations can effortlessly pull off most anything we create.” Miller is overseeing the promotions department and the company announces that Alison Helf is named promotions manager.
Tribune’s WGWG-LP, Chicago Brings McKnight Aboard. The fledgling sports talk station Tribune’s WGN is building and airing on LMA’d WGWG-LP “The Game 87.7” adds another local sports talk personality to its staff. Connor McKnight – who’s served with CBS RADIO’s WSCR “The Score” for the past four years – joins “The Game 87.7” for an on-air role. According to Chicago media writer Robert Feder, McKnight will “make his first appearance Thursday (2/27) on Mark Carman’s show, which airs from 7:00 pm to 10:00 pm.” Feder reports he’ll become part of the daily lineup. At WSCR, McKnight hosted the “Hit and Run” baseball show as well as having been an anchor and reporter at the station. Read Feder’s story here.
Chris Dimino Set to Join ‘680 The Fan’ for ‘Rude Awakening’ Show. As reported by the Atlanta Journal Constitution’s Rodney Ho, former WQXI sports talk personality Chris Dimino will become part of WCNN “680 The Fan” in an on-air capacity as his non-compete clause from WQXI expires on March 17. Dimino has been working for the station in an off-air capacity since last September but Ho reports he’ll join Christopher Rude and Perry Laurentino on the morning show soon. Dimino was part of the WQXI morning program – including fellow hosts Steak Shapiro and Nick Cellini – that was fired in the wake of the poorly thought out bit poking fun at former New Orleans Saints player Steve Gleason who is suffering from ALS. Read Ho’s entire piece here.
NAB Rejects Elimination of Advertising Tax Deduction. As part of a comprehensive tax code overhaul proposal being spearheaded by House Ways and Means Chairman David Camp (R-MI), the deduction that businesses can claim for advertising expenses would be eliminated and this oft-considered-but-never-enacted change has the NAB letting legislators know how it feels about it. NAB EVP of communications Dennis Wharton states, “NAB strongly opposes any job-killing proposal that would limit the ability of thousands of large and small businesses from fully deducting their annual advertising expenses. Advertising on local radio and television stations is a key driver of the American economy – indeed, a recent study found local broadcast advertising generates $1.05 trillion in GDP and supports 1.48 million jobs. NAB will work with lawmakers and other stakeholders to ensure the advertising tax deduction continues to create economic prosperity and well-paying jobs.” Since ad deduction elimination is just one part of a comprehensive tax overhaul proposal, it’s difficult to say how it would affect a company’s bottom line in the long run. Camp has stated his goal is to simplify the tax code – not to increase anyone’s tax burden – and there are other proposed changes that promise to help the bottom line of corporate and individual taxpayers. This is an election year so it’s unlikely there will be any action on this front any time soon.
FCC Commissioner Mignon Clyburn Defends CIN; Implies It’s Misunderstood. During a speech at Washington, DC’s Media Institute on Wednesday (2/26), FCC Commissioner Mignon Clyburn defended the controversial Critical Information Needs (CIN) study that would have researchers quizzing journalists and managers about how they choose news stories and information for dissemination to the public. Her speech came the day after Congressman Greg Walden (R-OR) promised legislation to put the FCC’s study to rest for good, citing its potential intrusion into First Amendment areas and its scope being beyond the purview of the Commission. Clyburn explained that the Commission needs to understand the markets it regulates. She said that she would never be a part of anything that seeks to chill free speech or shape news gathering and that the goal was to “gather data and other information about whether there are any market entry barriers, preventing local communities from receiving important information…I am about facilitating ownership and opportunities and making sound decisions about our most critical industries based on solid research and not rhetoric.” Still, critics of the study argue that neither Clyburn nor FCC Chairman Tom Wheeler have adequately explained the connection between interviewing news people about story selection policy and barriers to station ownership for minorities.
Valerie Blackburn to Step Down at CBS RADIO Los Angeles. The word from Los Angeles is Valerie Blackburn – currently serving as controller for the CBS RADIO Los Angeles cluster and general manager of news/talk KFWB (residing in the KFWB license trust) – is resigning from her positions and is planning to take some time away from radio and work to travel and be with family and friends. Her exit will not be immediate and it’s assumed CBS is already working on finding her replacement.
Schultz Honored by Arizona Progressives. Nationally syndicated talk show host and MSNBC personality Ed Schultz is pictured here speaking at the annual Arizona Advocacy Network dinner on Saturday, February 22. Schultz was honored by the group for his work on key progressive issues and he addressed the attendees. He was clearly in the right state at the right time with the controversy over the Arizona religious freedom bill such a hot-button issue. (Photo: Josselyn Berry)
RAB: Radio’s Digital Revenue Expected to Rise 22%. That’s from the just-released Benchmarking: Local Radio Stations’ Online Revenues report from Borrell Associates and the Radio Advertising Bureau. The report states that digital revenues went up 15% in 2013 and the total figure for 2014 could be as high as $520 million. Some figures from this year’s report: the average radio station brought in $166,490 in digital advertising – about 3% of its total revenue; some large-market stations report making millions; the average revenue for four-station clusters is approaching $750,000. The data for the study is culled from three sources: ad revenue reported by the stations, local business ad spending, and a survey of radio managers. RAB president and CEO Erica Farber states, “We’re experiencing year-over-year, double-digit growth in radio; and to truly maximize this revenue stream this survey continues to provide us with areas to improve upon and ultimately grow our overall revenue share. Most notably, sales managers are looking for continued training for their sales staffs and a better understanding of the digital buying community. The RAB is poised to help in this area through our professional development programs and outreach.”
Odds & Sods. Talk show host Stephanie Miller‘s “Sexy Liberal Comedy Tour” hits Fort Lauderdale, Florida Saturday, March 1. The progressive talker, whose show has played in theaters to sold-out crowds across the country, is appearing at the Parker Playhouse along with John Fugelsang, Carlos Alazraqui, special panel guest Judy Tenuta and more surprises…..“SportsRadio 94” WIP-FM, Philadelphia is presenting the “Great Birds Debate” remote broadcast today at Chickie’s and Pete’s in South Philadelphia. The station says it is one of the few times all year that the WIP 
airstaff is on the same stage together. Personalities Angelo Cataldi, Rhea Hughes, Michael Barkann, Ike Reese, Anthony Gargano, four-time champion Rob Ellis (also a member of the CBS 3 Sports Team), Josh Innes, Howard Eskin, CBS 3 Sports Director Beasley Reece, and Philadelphia Eagles insider Dave Spadaro will all be present to discuss and debate questions about the Eagles present and future. The event is free and open to the public…..At Detroit urban talker WCHB, John Mason leaves that Radio One outlet 
to take over the morning slot at sister urban AC WDMK where Reach Media’s Tom Joyner has been airing. Joyner moves to mornings at WCHB and that bumps talk host Mildred Gaddis from AMs to afternoon drive in Mason’s old slot…..A couple of notes from SiriusXM: U.S. House Minority Leader Nancy Pelosi will appear on the next installment of the “SiriusXM Leading Ladies” series, “candid conversations with influential and inspiring women who have forged their own paths to leadership and success.” SiriusXM P.O.T.U.S. host and veteran White House correspondent Julie Mason will host the program on March 4 before a live audience at The Newseum in Washington, D.C. In addition to the one-on-one conversation between Leader Pelosi and Mason, the one-hour town hall style event will have an interactive element featuring questions from an audience of SiriusXM listeners, female students from D.C. universities and Newseum members. Also from SiriusXM, sports talk host Casey Stern re-ups with the satcaster for his daily hosting spot on the MLB Network Radio channel, as well as for expanded duties on additional SiriusXM sports channels. Stern will continue to host “Inside Pitch” alongside his co-host, former Cincinnati Reds and Washington Nationals general manager Jim Bowden, every weekday afternoon…..Cumulus Media’s WABC, New York is bringing the world of fashion to its airwaves as it takes a look back at NY Fashion Week with an exclusive interview with Kenneth Cole. Hosted by Cristina Cuomo, editor of Manhattan magazine, from the Modern Luxury arm of Cumulus Media, the interview digs into Cole’s ambitions and inspirations. He also shares details of his groundbreaking advertising campaigns, views of fashion, social media, and much more. WABC program director Craig Schwalb says, “It was a real honor to work with our sister publication Manhattan and Cristina Cuomo to bring the iconic designer to WABC Radio. We are already making plans for this fall’s Fashion Week.”
Broadcasters Foundation of America Raises More Than $200,000 at ‘Golden Mike’ Event. At Monday evening’s black tie 2014 Golden Mike Award Dinner honoring BMI president Del Bryant, the Broadcasters Foundation of America raised more than $200,000 for its mission of helping broadcasters in need. More than 200 television, radio, and music industry executives and celebrities were in attendance. The evening was hosted by CBS News’ Bob Schieffer. Presenters for the evening were longtime personal and professional friends of Bryant’s: Michael Bolton, performer and BMI songwriter; Jack Sander, former chairman of the BMI board of directors; and Sandra Lee, internationally acclaimed culinary and home style expert and host of four highly rated programs on the Food Network and the Cooking Channel, plus HGTV. Legendary singer, songwriter, musician, and actor Kris Kristofferson performed, as did songwriter Brenda Russell, who sang her top 10 hit “Piano In The Dark,” and “Get Here.” Dolly Parton opened a very moving video that provided a glimpse into Bryant’s amazing life — from his early years growing up as the son of songwriters Boudleaux and Felice Bryant through his incredible 42-year career at BMI where he championed the works of some of the biggest songwriters in entertainment. Pictured above are (from l-r): Jim Thompson (president of the Broadcasters Foundation), Michael Bolton, Sandra Lee, Del Bryant, Bryant’s son Thaddeus, Kris Kristofferson, Brenda Russell, Bob Schieffer, and Phil Lombardo (chairman of the Broadcasters Foundation).
Brewer Vetoes ‘Religious Rights’ Bill, ObamaCare Criticism, U.S.-Russia Tensions Over Crimea-Ukraine, Immigration Legislation, Bitcoin Controversy, and Hillary Clinton in 2016 Among Top News/Talk Stories Yesterday (2/26). Arizona Governor Jan Brewer vetoes legislation that would have allowed businesses to refuse service to some based on religious beliefs; scrutiny of the rollout and effects of the Affordable Care Act; the political tensions between the U.S. and Russia over the strife in Ukraine and Crimea; new immigration legislation that includes an amnesty component; the bitcoin movement and recent events questioning its value; and speculation about Hillary Clinton running for president in 2016 were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Arbitron Client Conference: Format Facts and Forecasts
By Holland Cooke
Radio Consultant
ANNAPOLIS — Now THIS is worth a meeting. If your station is an Arbitron subscriber, you should download, devour, and discuss the just-released “Radio Today 2012,” an uncanny mash-up of Scarborough consumer profiles and Arbitron audience data. What you will read about people-who-listen-to your format really fleshes-out the folks you want as heavy listeners, and will send you in specific directions to seem relevant and relatable and habit-forming to ’em.
And that’s all I’m allowed to say! Because this information is THAT valuable! Read the legal hear-ye-hear-ye at arbitron.com, and you’ll understand that I’m not being coy. But I can share some useful headlines from the Executive Summary Arbitron has released, which follow.
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