You are here: Home » Archives for Ad Sales
Tag: "Ad Sales"
Glenn Beck’s TheBlaze to Debut Philly-Focused Online Station with FM Promotional Campaign. The talk radio audience in Philadelphia is being targeted by Glenn Beck’s TheBlaze as the company is creating a stream specifically for Philly listeners that will feature TheBlaze Radio Network’s national talk radio programs but with local Philadelphia elements including, news, traffic and weather twice hourly and four times hourly during drive times. TheBlaze president and chief content officer Joel Cheatwood says, “TheBlaze Radio Network has built a strong daily lineup and a loyal following in a short period of time. We are excited to continue our growth by bringing our programming with a local flavor to Philadelphia, which Glenn once called home.” During the week of October 28 to November 1, the programming will air on WWIQ, Philadelphia prior to that station’s flip to religious content on November 4. The programming heard on WWIQ next week will include: Beck from 9:00 am to 12:00 noon, Buck Sexton from 12:00 noon to 2:00 pm, Jay Severin from 2:00 pm to 5:00 pm and Doc Thompson from 5:00 pm to 6:00 pm. During the week, TheBlaze personalities Doc Thompson and Skip LaCombe will broadcast live from O’Neals Irish Pub & Restaurant in Philadelphia.
Don Geronimo Returns to WJFK-FM, Washington. When Don Geronimo said goodbye to his fans on sports talker KHTK, Sacramento after the cancellation of his midday program there, he said he and CBS Radio were talking about another project for him and now we know that he’ll be heading back to his old stomping grounds at the company’s sports talk WJFK-FM, Washington “106.7 The Fan.” As announced yesterday afternoon (10/23) on the LaVar & Dukes program, Geronimo will be hosting the 7:00 pm to 10:00 pm ET show, the Saturday morning 9:00 am to 12:00 noon program and will also be part of the station’s Sunday football coverage. The station had teased a major announcement prior to revealing Geronimo’s new role with the line: “Who says you can’t go home again?” This was a reference to Geronimo’s tenure with the station from the early 1990s through 2008 as co-host of the Don & Mike show (with Mike O’Meara) that was also syndicated via Westwood One.
WYAY, Atlanta Adds Talk Show to Middays with Market Pro Kim “The Kimmer” Peterson. Cumulus Media is adding a midday talk show to the programming at WYAY, Atlanta “All News 106.7” beginning November 4 as longtime market talk pro Kim “The Kimmer” Peterson joins the station for the 12:00 noon to 3:00 pm slot. Peterson says in a statement, “It feels like coming home for the holidays. I’m really thrilled…We want to bring back a little common sense to the news/talk business and do some serious fooling around, too. We’re bringing back the team – Jim Gossett’s ‘Newsmaker Line’ and sports with Pete ‘Snake’ Davis — so nobody is safe from ridicule. Sounds like fun.” Peterson was a fixture on Clear Channel’s crosstown news/talk WGST before his show was cancelled in 2006. He’s been off the radio since then. This is the second non-news program to be added to WYAY. Last week the station announced that Braves baseball will also be heard on the station beginning with the 2014 season.
Gina Suarez to Manage Affiliate Sales at Sun Broadcast Group. Gina Suarez comes to SBG from Warner Music Group’s Ryko Records where she was manager of label operations. At Sun, she’ll serve as manager of affiliate sales, based in New York City, where she’ll report to VP of programming and affiliate sales Nick DeGregorio. Suarez is being charged with leading and supervising the affiliate strategy for the Marilu Henner show and “will work with all affiliate stations to promote and improve Sun’s burgeoning group of products and services.” DeGregorio states, “It happened in the blink of an eye. As soon as we met Gina, we knew she was a perfect fit. We wanted her enthusiasm and professionalism to be a part of the Sun Broadcast Group family. Gina is a master in managing relationships and is immediately a cornerstone of our growing affiliate sales team.” Suarez adds, “It’s a thrill and an honor to be part of the dynamic Sun Broadcast Group family! CEO Jason Bailey, EVP Steve Gallagher, Nick and the entire team are among the most passionate and dedicated in the business. I share their vision of bringing compelling programs like the Marilu Henner show to the fore.”
Eastlan Ratings Begins Doing Business in 11 New Markets. Medium and small market ratings company Eastlan announces it will begin providing radio ratings in 11 new markets including: Abilene, Texas; Casper, Wyoming; Cheyenne, Wyoming; Lake Charles, Louisiana; Lawton, Oklahoma; Lufkin/Nacogdoches, Texas; Mankato/New Ulm, Minnesota; Odessa/Midland, Texas; State College, Pennsylvania; Texarkana, Arkansas; and Wichita Falls, Texas. Eastlan president and CEO Mike Gould says in a statement, “We know where our bread is buttered and we are extremely thankful. Eastlan is a 100% radio-focused brand. Our future is inexorably linked to the success of small- and medium-market radio broadcasters. Local radio is in the middle of resurgence as new ownership groups revitalize the industry in step with forward-thinking established broadcasters. Our purpose is to be certain the power of local radio is not diminished by research companies geared toward television or personal jukebox services like Pandora or Spotify.”
AdLarge Media Brings Tom Fleming Aboard as VP of Midwest Sales. AdLarge Media announces the expansion of ad sales presence in the Midwest with the hiring of Tom Fleming as vice president, Midwest sales. The company calls Fleming “a high-performing sales executive” who “brings over a decade of experience to AdLarge’s growing sales force, including expertise in digital sales.” Fleming will be based in AdLarge’s Chicago office and report to Don Wachsmith, chief revenue officer, radio sales. Wachsmith states, “Working with Tom again is something I always hoped would happen. Tom knows the advertising community in Chicago and the Midwest, and he knows that servicing clients and helping them find solutions to their marketing needs are a formula for success. He is a perfect fit for what we are doing as a company at AdLarge.” Wachsmith and Fleming had worked together at Westwood One/Dial Global. Fleming adds, “Don is a great sales leader, and I jumped at the opportunity to work with him again. AdLarge’s reputation for fostering a culture of innovation was a big draw for me. It is a fast-growing company known for its exceptional customer and client service. I couldn’t be more thrilled about joining the AdLarge team.”
Odds & Sods. Kim Komando’s WestStar announces it is offering its immensely popular “An American Christmas” program on a barter basis. It’s hosted by Mannheim Steamroller‘s founder, Chip Davis and is a highly produced, 12-hour show consisting of the stories and legends surrounding the holiday – all keyed to today’s popular and traditional Christmas music…..Former Utah Governor Jon Huntsman (also the former U.S. Ambassador to China) begins a weekly radio program on Sirius XM Radio called, “No Labels Radio with Jon Huntsman.” The one-hour program is being produced in conjunction with No Labels, the growing movement of Democrats, Republicans and independents committed to the politics of problem solving. It’ll air this Saturday, October 26 at 10:00 am ET on the POTUS channel.
Peter Doyle Appointed VP of Broadcasters Foundation. The Broadcasters Foundation of America announces the appointment of Peter Doyle to the position of vice president in which he’ll share responsibility for planning and executing the Foundation’s fundraising events and assisting in the overall fundraising and outreach efforts with Jim Thompson, president of the Broadcasters Foundation. Doyle is widely known in broadcasting for his leadership of McGavren Guild, and subsequently other Interep initiatives, for more than 30 years. Thompson states, “Peter brings a unique dynamic to the Foundation. He has a keen understanding of the broadcasting business, and has been a staunch supporter of the Broadcasters Foundation. As we continue to provide more aid to more broadcasters, Peter will be invaluable in helping us secure the funds that are essential to advancing our mission.” Doyle adds, “I look forward to concentrating my efforts on raising money to support this great cause. I have always believed in giving back to my community and to this industry that has been so good to so many of us. The Foundation’s major fundraising events are well known and help generate the money we need. There are a plethora of opportunities for expanding our reach across the industry so that we can continue to help our colleagues in need.”
New York Sports Media Legend Bill Mazer Passes. Sports radio and television pioneer Bill Mazer died in Danbury, Connecticut on Wednesday (10/23) at age 92. Mazer is remembered in the radio business for his pioneering sports radio program on WNBC as well as his longtime general talk and interview morning show on WEVD. Mazer worked at WOR radio hosting a general interest talk show as well as serving as sports anchor on WNEW-TV for some 20 years. He finished his broadcasting career on WVOX in New Rochelle from which he retired in 2009.
Marc Bernier’s Embry-Riddle Interviews Now Online. WNDB, Daytona Beach talk show host Marc Bernier (left) is pictured here interviewing Washington Times opinion page editor and author Emily Miller (right) at the President’s Speakers Series Live Town Hall at Embry-Riddle Aeronautical University. Miller is author of the book Emily Gets Her Gun (Regnery 2013). Bernier tells TALKERS magazine that his interviews in this series – which are also simulcast on WNDB – are being made available in video on YouTube and on his new ROKU channel “Book Marc.” Photo: Arthur J. Byrnes.
HealthCare.gov Hearings, Teacher Slayings, Immigration Legislation, Trimming of Federal Workforce, Scope of NSA Spying, Fired White House Tweeter and the World Series Among Top News/Talk Stories Yesterday (10/23). The looming hearings investigating the problems at the HealthCare.gov site; the two recent slayings of teachers; President Obama’s forthcoming immigration legislation; the size of the federal workforce and what might be targeted in future cuts; the fired National Security Council tweeter; and the Red Sox versus Cardinals World Series were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.