Tag: "ad rates"
If I Owned a Radio Station Right Now
By Jerry Del Colliano
Inside Music Media
Publisher
SCOTTSDALE, AZ — This is a question I get all the time especially because I have devoted my career to generational media.
When 95 million millennials are rejecting radio, music, network television and disrupting everything they can, operating a radio station for profit seems like a bad business.
One thing I can tell you upfront.
I wouldn’t run my station the way the biggest majors run theirs.
Nor would I go brain dead not knowing whether to go or grow.
