Tag: "ad copy"

Pending Business: Creative Always Counts

By Steve Lapa
Lapcom Communications Corp
President

PALM BEACH GARDENS, Fla. — Does size matter, when it comes to results?

Ever sell a big audience number with disappointing results for the advertiser? The performance your advertiser expected never materialized. Now what? How do you re-connect with an advertiser who trusted your numbers, paid for the campaign, stood by the phone and the only calls were your competitors explaining the mistake that was made advertising with you. Can I get a head nod?

Read More